“Have You Heard That Organic Reach Is Dead?”

In this episode, Kim talks about how you can gain more organic reach using free advertising through Facebook. Also, visit her site to snag 113 images/quotes for $1.00 steal – 1 week only!

Key Takeaways!

• “Have You Heard That Organic Reach Is Dead?” – well that’s just plain cray cray!

• You can reach thousands of people everyday, for free, using Facebook.

• For Example: In just one week, Kim reached 55,953 people! 
• • For Free!

• Create organic content that your fans will share, or let it go viral. 

• Getting lots of people to share your stuff with their circle of influence - for no money.

• Focus your posts on THEM not on you!

• An Example: “If I could just get my abs back, so I would feel comfortable on the beach...”

• Once you have determined your “if I could just...” you write quotes around that topic, and then turn them into beautiful images.

• Facebook is a very visual medium, and these are the types of posts that people like to comment, like, post, or share.

• More organic reach – free advertising!

• 1 post for free can reach thousands of people!

• Try Application: wordswag

• For quotes and images - checkout elitedigitalgroup.com/socialmediabonus
• • For 1 week Kim is offering 113 quotes and images for only $1.00!
  • Set it and forget it!
  • If you want to increase engagement, comments, likes, and shares on your Facebook page (and less time doing it) snag 113 images for only $1.00 at Kim’s site. 

Resources Mentioned in this Episode:

http://wordswag.co

http://elitedigitalgroup.com/socialmediabonus

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

"Creating Content That People Actually Care About”

In this episode, Kim talks about focusing your ad content to be about the consumer, rather than your business. 

Key Takeaways!

• Creating content that people actually care about.

• Kim saw some ad in the Chicago airport, that said: “You should follow us on Facebook/Twitter”, but they didn’t say “why” I should follow them.

• Give them some kind of incentive.

• You should make the content about THEM, not about you.
• • Big brands make this mistake all them time!

• Perhaps they could have chosen content that said:
• • Be alerted for a contest...
  • Be alerted about parking...
  • Special discounts at the eateries at the airport...

• Conclusion: Make it about them!

• Checkout: http://fbsaleslaunch.com

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Books That Can Help You Create More Effective Content On Facebook” (Part 3)

In this episode, Kim talks about a book suggestion that can help you create more effective content on Facebook: “The 22 Immutable Laws of Branding” by Al Ries & Laura Ries.  

Key Takeaways!

• Another book Suggestion...

• “The 22 Immutable Laws of Branding” by Al Ries & Laura Ries
• • Copyright 2002
  • $14.00 = Kindle and Paperback

• To read Amazon’s book description, checkout the following link:

• https://www.amazon.com/22-Immutable-Laws-Branding/dp/0060007737

• The 22 laws are great...
• • Branding
  • Pairing anecdotes

• They go through each campaign, and examine why each one did or didn’t work. 

• The authors examine companies, such as:
• • Rolex
  • Volvo
  • Heineken

• The foundations, found in this book, are really good marketing. 

• Checkout: nobschapter.com

Resources Mentioned in this Episode

Book - “The 22 Immutable Laws of Branding”: https://www.amazon.com/22-Immutable-Laws-Branding/dp/0060007737

No B.S. Guide to Direct Response Social Media Marketing - FREE CHAPTER DOWNLOAD: nobschapter.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Books That Can Help You Create More Effective Content On Facebook” (Part 2)

In this episode, Kim talks about Richard Bayan’s book titled, “The Words That Sell”. 

Key Takeaways!

• Today we are talking about another book suggestion that can help you create more effective content on Facebook. 

• “The Words That Sell: More Than 6,000 Entries To Help You Promote Your Products, Services, and Ideas” by Richard Bayan
• • This is one of Kim’s favorite books. 

• Versions of the book:
• • Paperback = $9.49 – Kim encourages you to get this paper version rather than the Kindle version, but get what works well for you. 

• Kindle = $1.99

• The book contains 6,000 words and phrases that make the difference between “yadda-yadda-yadda” and copy that sells.

• Fantastic book description from Amazon...
• • Checkout: https://www.amazon.com/Words-that-Sell-Products-Services/dp/0071467858

• The book gives you different phrases that you can use to create your ads, and your posts.

• It helps us think outside-of-the-box for our campaign.

• They have grabbers, such as... 
• • “No Strings Attached” or 
  • “What Do You Have To Loose?”

• Clinchers, such as... 
• • “You Can Do It - You Be The Judge!”

• Special strategies to “seal-the-deal”.

• There is another version called “Phrases that Sell” – this isn’t as good, you don’t need to get this book.

• Checkout: fbsaleslaunch.com

Resources Mentioned in this Episode

Richard Bayan’s Book: https://www.amazon.com/Words-that-Sell-Products-Services/dp/0071467858

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Books That Can Help You Create More Effective Content On Facebook” (Part 1)

In this episode, Kim talks about the book, “Advertising Headlines That Make You Rich” by David Garfinkel. 

Key Takeaways!

• Today we are going to talk about a book suggestion that can help you create a more effective content on Facebook. 

• Book: “Advertising Headlines That Make You Rich” by David Garfinkel

• Hardcover version is no longer in print, so it’s more expensive  $40.00, and the Kindle version is $9.99

• Book description from Amazon:  
• • In marketing: what is the main difference between "pathetic" and "profitable?" – a compelling advertising headline.
  • To read more of the book description checkout this link:

• https://www.amazon.com/Advertising-Headlines-That-Make-Rich/dp/1933596252

• The book is filled with really good headlines that you can use for your next ad.
• • Or it could help you brainstorm for your next headline idea.

• Stay in-tune for tomorrow’s show, which Kim will discuss another book suggestion!

Resources Mentioned in this Episode

David Garfinkel’s Book: https://www.amazon.com/Advertising-Headlines-That-Make-Rich/dp/1933596252

No B.S. Guide to Direct Response Social Media Marketing - FREE CHAPTER DOWNLOAD: nobschapter.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Looking For Beautiful Pictures That Will Make Others Swoon?”

In this episode, Kim talks about using the website – Unsplash – to gather great images for your next social media post!

Key Takeaways!

• Kim has a cool website for you, if you like using beautiful images for your social media posts...

• Try the website: Unsplash.com

• Every 10 days they give you 10 gorgeous photos.

• You can download them and use them in your ads, in your social media images, etc.

• For example: red boat – does really well in ads.

• These images are completely FREE – amazing!

• Have fun using these images!

• Facebook Sales Strategy: fbsaleslaunch.com

Resources Mentioned in this Episode

Unsplash:  https://unsplash.com

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Businesses Can Now Tell If A Facebook Ad Has Led You To Shop In Their Stores"

In this episode, Kim talks about businesses tracking whether or not their advertisement has an influence on what items you purchase.  

Key Takeaways!

• Facebook advertisers now have a better understanding of how your mall shopping is influenced because of their ads. 

• Interactive map.

• Facebook then tracks whether people who look at their ads on mobile devices visit the stores featured, and then hands-over this information to advertisers.

• As long as the user has this setting authorized in the Facebook setting in the app.

• This could be creepy for you as a consumer, but amazing for the marketer. 
• • People do authorize, though, for this to be tracked.

• This will help companies track sells more effectively – no more guessing of where your Facebook dollars go. 

Checkout: fbsaleslaunch.com

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Look For A Free Source Of Photos For Your Social Media Content?”

In this episode, Kim talks about the website –  freepixels.com – to get your next image for your social media content. 

Key Takeaways!

• Free images/photos to use in your social media content – use freepixels.com.

• Freepixels.com – It’s a copyright site that you can download, and stock photos that you can use in your marketing.

• For example: Kim searched “sunset” and found 255 images from their site.

• This is another image site that your Fancy Hands VA can use to download great post images for your social media content. 

• Facebook Sales Strategies: fbsaleslaunch.com

Resources Mentioned in this Episode

Freepixels.com

Fancy Hands: fancyhands.com

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Some Changes Coming To Facebook Live Video!”

In this episode, Kim talks about some changes that are coming soon to Facebook Live. 

Key Takeaways!

• Facebook has some new changes, coming soon, to Facebook Live.

• By the way, incase you didn’t already know, Kim loves Facebook Live!

• Three changes that are coming to Facebook Live:

• You will be able to use the funny faces and doodles that you get to use on Snapchat, through Facebook Live.

• The ability to drop-in on someone else’s live video.
• • Think about it as a remote interview.
  • Same concept as Google Hangouts.

• You can schedule a live video, and notify viewers before the broadcast starts. 
• • Like other sites, such as:

• GoToWebinar
• Google Hangouts

• Virtual Lobby – where viewers can join and comment before the broadcast starts.

• It’s best to get into the Facebook Live Video game, as soon as possible, because things are only getting better!

Checkout: fbsaleslaunch.com 

Resources Mentioned in this Episode

Facebook Live: https://live.fb.com/about/

Snapchat: https://www.snapchat.com

Google Hangouts: https://hangouts.google.com

GoToWebinar: http://www.gotomeeting.com/webinar/homepage-40percent

Facebook Sales Strategies: http://fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

"Looking To Launch Your Next Podcast Using Facebook As A Promotion Tool?”

In this episode, Kim shares with us a few strategies to help you promote the launch of your podcast.   

Key Takeaways!

• Today we are talking about a podcast promotion plan.
• • You can use the same plan to help with your next service, product, book, etc.

• We put this plan together for one of our clients, who soon will be launching their podcast.

• VARS in the Cloud:
• • This company is directed towards IT professionals, or those who sell Cloud based items or software. 

• How does the podcast launch work?

• We suggested that they do a prize giveaway for the podcast launch.
• • Good way to create a buzz. 
  • The item should be relevant to your interest.
  • For example: it could be a ticket to an event or conference.
  • Another example: giveaway a set of headphones to listen to the podcast.

• Then we suggested that you offer another prize to those who sign-up ahead of time to get notified of when the iTunes launch happens:
• • This is good to build your list.
  • You do this, too, to help give your Facebook ads time to optimize.   

• You can also target people who already listen to podcasts.

• E-mail List
• • Send out three e-mails over the course of two weeks – remind users to subscribe to your podcast, leave a review, and enter for their chance to win a prize given away.  

• Conclusion - promoting your podcast promotion strategies: 
• • Facebook ads
  • E-mails
  • Prize giveaways!

Resources Mentioned in this Episode

No B.S. Guide to Direct Response Social Media Marketing - FREE CHAPTER DOWNLOAD: nobschapter.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“A Fun App To Create Quote Images”

In this episode, Kim shares with us an app called Quotes Cover that is a fast, fun app that creates quotes for you. 

Key Takeaways!

• A fabulous, little app: Quotes Cover – it’s a quote maker!

• Be careful – you don’t have to download anything – there are a ton of Google ads on there.

• Quotes Cover:
• • You can find quotes if you want.
  • Or you can put in your own quote.

• For example: “Do Your Best”
• • You can add in the author’s name.
  • It will ask what format to put it into? 
  • • Square, Portrait, Landscape...
  • Or will you print it?

• It is a quick way to create quotes, plus Kim likes how the quote words are built into it. 

• Samantha Melhorn found this great app for us – Thank you Samantha!

• Checkout: Fbadswipe.com

• Please leave Kim a review if you liked today’s episode.

Resources Mentioned in this Episode

Quotes Cover: https://www.quotescover.com

Fbadswipe.com: https://elitedigitalgroup.com/7fbadstoswipe

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

"Wasting Time Trying to Get Your Images To Match Up With Your Branding on Social Media?”

In this episode, Kim talks about how to use a free extension tool, through Chrome, called Eye Dropper. 

Key Takeaways!

• A free tool that can save you some time: Eye Dropper – through Chrome extension.

• Eye Dropper let’s you choose colors from webpages, and your personal color history.

• Match colors on something you are currently working on. 

• For example: you can match the colors from your landing page to your Facebook ad.
• • It’s good to have your colors match; because you will be more concurrent, and audiences love that.

• Checkout Kim’s training at: fbsaleslaunch.com

Resources Mentioned in this Episode

Eye Dropper: https://chrome.google.com/webstore/detail/eye-dropper/hmdcmlfkchdmnmnmheododdhjedfccka?hl=en

Facebook Sales Strategies: fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“How To Use Your Inexpensive Virtual Assistant To Get More Image Ideas” Part 4 of 5

In this episode, Kim talks about the benefits of having a Virtual Assistant through Fancy Hands!

Key Takeaways!

• Fancy Hands’ Virtual Assistant

• $30.00 a month for Fancy Hands – a lot more content done without spending a lot of money.

• Wouldn’t you like to say ‘goodbye’ to the boring part of content creation forever?

• Use your Fancy Hands VA to provide help with your...
• • Website 
  • Descriptions
  • Screenshots 
  • Book
  • Resource
  • Plug-in
  • Special event 

• Why find the website, images, the description, etc. when you can have your VA do it for you?

• Have your Fancy Hands VA to help you with administration help – to save you time!

• It’s a great way to leverage your time and energy to use your Fancy Hands tasker.

• Checkout: fbsaleslaunch.com

Resources Mentioned in this Episode

Fancy Hands: fancyhands.com 

Facebook Sales Strategies: fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

"How To Use Your Inexpensive Virtual Assistant To Get More Image Ideas”

In this episode, Kim talks about paying a Fancy Hands Virtual Assistant $6.00 to collect images for your content from the Pixabay website. 

Key Takeaways!

• Fancy Hands Virtual Assistant

• You can hire a Fancy Hands assistant at 5 tasks a month for $30.00/mo. – that’s just $6.00 per task!

• Content – get your content created quickly, and of course done well, too.

• You can utilize your Fancy Hands virtual assistant to help find great images for you.

• Why waste time finding images for your content?

• Website to checkout is: pixabay.com
• • No credit card required.

• This way it will save you tons of time – pretty fabulous!

• Checkout Facebook Sales Strategy: http://www.fbsaleslaunch.com

Resources Mentioned in this Episode

https://www.fancyhands.com

https://pixabay.com

fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“How To Get More Done With Your Virtual Assistant”

In this episode, Kim talks about how to use your virtual assistant, through Fancy Hands, to your benefit. 

Key Takeaways!

• How to use Fancy Hands Assistant...

• $30.00 a month – a low cost way to get some help in your business.

• Kim uses Fancy Hands to get more done.

• How to get more content created...

• You can send your Fancy Hands assistant to research what your target niches are responding to on social media.

• Then use this to get ideas on what to write next.

• Have your Fancy Hands tasker provide you with a report on their findings when they visit http://www.buzzsumo.com.

• Ask your tasker to put your niche in the search box, and pull-up the most recent shared articles on your topic.

• Have them look-up their findings on the free version on SEMrush – on what keywords are being used by your topic. 

• Also, have them look-up the top 20 books on Amazon in your niche.

• This list can help spur your next idea on content series for your content – this will save you time.

• Use this as a library of ideas, so you can pull from it anytime you want/need! 

• Make sure you get that Virtual Assistant (VA) working for you!

• Please Checkout  Facebook Sales Strategy - http://www.fbsaleslaunch.com

Resources Mentioned in this Episode:

Fancy Hands: https://www.fancyhands.com

Buzzsumo: http://buzzsumo.com

SEMrush: https://www.semrush.com/features/

Facebook Sales Strategy: http://www.fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“How To Leverage Your Virtual Assistant, To Get More Content Done!”

In this episode, Kim talks about the app FANCY HANDS, and how it can help you save time.  

Key Takeaways!

• Try an app called Fancy Hands...

• It will cost about $30.00 a month.

• Have them post social media posts for you.

• If you are a real estate salesperson, you don’t have to worry about pulling posts about families or homes – they do it for you. 

• Kim likes to tell them to pull 45 quotes.

• This saves you time, because pulling 30-45 posts could take you 1-1.5 hours!

• Get signed-up so you can use their quotes to help you save time.

• Checkout: fbsaleslaunch.com

Resources Mentioned in this Episode

FANCY HANDS: https://www.fancyhands.com

Checkout: fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“How To Get Your Organic Post Out To More People, When You Are Promoting Something” – Part 3 

In this episode, Kim talks about how you can incorporate Facebook Live posts into your posting schedule. 

Key Takeaways!

• Facebook will not share promotional posts. 
• • Facebook really want to protect the users’ experience, so they don’t feel like they are being bombarded with promotional ads.
  • Like MySpace – it became too promotional.

• When you are trying to promote for free – use Facebook Live!
• • It’s open to everyone.
  • Business page.
  • Post live.
  • Broadcasting for free.
  • You can run an entire commercial!

• Kim recorded a Facebook Live video, so she could share a new program, and why you would want to attend:
• • Shared the outcome.
  • The people it’s for.
  • Kim really did the whole sales pitch.
  • For free – this FB live video reached thousands of people.
  • This is very effective.

• Make sure you are incorporating Facebook Live into your posting schedule.

• If it’s getting a lot of reach and response, go ahead and through some money behind it.

• Make a pound wise decision and put some spend behind it, if it’s doing really well.

Resources Mentioned in this Episode

Checkout: Fbadswipe.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

"How To Get Your Organic Post Out To More People, When You Are Promoting Something" (Part 2)

In this episode, Kim talks about creating content for your posts, pages, and ads to focus on the outcome, rather than the service. 

Key Takeaways!

• Take a listen to Episode 366 for a great review!

• Content for your Facebook posts, pages and ads. 

• If you create a series of case studies, and position them as blog posts, this is a really effective way to get across your products, services, etc. without it seeming to be a promotion.

• Kim recommends finding about 5 of your past students, clients, etc. and find out what was their outcome or their experience with your service.

• Turn that questionnaire into a blog post.

• Perhaps get these people to post a video interview for you. 

• When you are sending traffic to the site, you are talking about the outcome rather than your services.

• Of course, still have ads and links to make sales, but you want it to be about the people and their outcome.

• Facebook really wants to see this sort of content.  

• Please checkout: https://elitedigitalgroup.com/7fbadstoswipe

Resources Mentioned in this Episode:

7 Winning Facebook Campaigns To Swipe For Your Business: https://elitedigitalgroup.com/7fbadstoswipe

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“How to Promote Your Products, Programs, and Services More Effectively, When You Organically Post”

In this episode, Kim talks about how to get your organic Facebook post to “reach” more people. 

Key Takeaways!

• Organic Post – when you post something about your services, programs, etc. it doesn’t nearly have the “reach” as if you had put out something with just content, image, picture, etc.
• • It’s not your imagination - Facebook tends to throttle things that they think are too promotional.

• Let's look at some strategies - How to get your organic posts more “reach” when you are promoting something.

• Today’s episode - let’s talk about how to use a regular post more effectively. 

• An Example: A client’s post was too promotional.  
• • Instead focus on the OUTCOME if someone was to work with you.

• The ad mentioned a $1 off of a CD.
• • Instead we are going to create a content post:
  • • “Did you know that 750,00 people have profited from this 1 real estate tip? Click here to find out more!”

• You don’t want an image that looks too “salesy”.

• Instead show a picture of one of your clients, and say: “Find out how Jane and Joe made a profit of X...”

• Put your full post on Facbook – choose which picture Facebook recommends, or you can insert one of your own pictures.

• More editorial picture than a “salesy” picture is best. 

• Ask a question: “Have they used this strategy before?”
• • Asking a question is more likely to get a “like”.
  • People are more likely to share your post if they see others “liking” the post.

Resources Mentioned in this Episode

Fbadswipe.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Creating Financial Peace and Prosperity”

In this episode, Kim talks about creating a passive income using Facebook ads. 

Key Takeaways!

• In the beginning of launching Kim’s business, they were not doing so well at first. 
• • Constantly checking to see if any checks bounced or not. 

• Now, we are good because our operating expenses are covered each month. 

• What does this have to do with Facebook?

• They created a passive income channel using Facebook ads.

• We create really good blog content.

• Reaching out to specific target markets.

• Kim sends that traffic over to her site to develop a relationship. 

• Kim posts everyday to LinkedIn, FB, Twitter, etc. – spots to post for free.
• • Great web traffic.

• I redirect my web traffic to a Facebook ad that invites people to register for a webinar.

• It gives them a specific date and time to register.

• This is warm traffic – Kim’s face in the ad helps a lot. 

• Cold traffic – you might want to use words instead. 

• See what works best.

• FYI: It takes work to set it all up.

• Training: http://www.elitedigitialgroup.com/livecast

• Summary: Blog post, retarget with a webinar ad, and run them to an automated webinar page. Then begin to track your earnings!

Resources Mentioned in this Episode

http://elitedigitalgroup.com/livecast

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Happy Father’s Day!”

In this episode, Kim talks about being real with your audience. 

Key Takeaways!

• How do you deal with keeping up with your content during your vacation/holiday time?

• You can batch – get all of your content done in one sweep.

• 7 hours in one-take rather than trying to complete your daily podcast during your vacation. 

• Be real, and be totally honest.

• It’s like talking to someone on the phone.  

• Keep people in your life.

• It may not be the perfect picture, or the perfect post - but we aren’t perfect anyways.

• Happy Father’s Day!

Resources Mentioned in this Episode

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“The Different Types of Ads You Should Run, When You Throw An Event”

In this episode, Kim talks about three different types of ads to help your next event/class.

Key Takeaways!

• Yesterday, we wrapped-up the two-day event – Platform Camp.

• We used the event to promote our next course we are offering – Launch Academy.

• Product Launch Academy helps you:
• • Going from zero – to fully launching your product, and going on sale.

• When you are having an event, Kim recommends using three different ads:

• 1.) Get an ad to help people register for the event.

• 2.) Product Page – for those who visit your product page but do not purchase.
• • Checkout: http://www.elitedigitalgroup.com/launch

• The checkout page – but they do not complete their purchase.
• • We retarget them, to remind them that they forgot to checkout. 
  • We have found huge success with these types of ads. 

• These are some ideas for your next event!

• How do you like to run yours? 
• • Please let Kim know at: http://elitedigitalgroup.com/podcast/

Resources Mentioned in this Episode

Checkout Our Next Class:  http://www.elitedigitalgroup.com/launch

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Tips for Event Posting”

In this episode, Kim talks about the dual purpose and content from your webinars. 

Key Takeaways!

• Checkout: http://elitedigitalgroup.com/launch

• How did we handle social media posting during the webinar?
• • This is something you can easily do!

• When you have a webinar, have someone take care of the social media posting.

• What they should do – during the webinar – have them pull out quotes, screenshots of the webinar, etc.

• This is social proof, and you can run it along with a link to get people to register. 
• • You can get some live registrations.
  • This is great for driving leads into your business, while on the webinar.

• Also – it’s social proof, for those who are on your list.
• • They know that it is working!

• Dual purpose and content.

• Take screen shots of people’s comments – use these as social media posts.
• • Thank your audience for being online with you!

• This way you are not only having an event, but you are also leveraging for content in the future, and you are building trust with your audience.

Resources Mentioned in this Episode

Checkout: http://elitedigitalgroup.com/launch

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

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“All About A Funnel” with Oli Billson

In this episode, Kim talks with Mr. Oli Billson about Facebook Lead Outs. 

Key Takeaways!

• You can hear Oli live at the Platform Cam: http://elitedigitalgroup.com/platform

• Super effective Facebook strategy that is turning low cost leads and turning it into red-hot sales prospects for telesales team. 

• Facebook Lead Outs
• • They are essentially a pop-up form, which is prefilled by Facebook through information it already has.

• First, some context:

• We are using an image ad. You can also use video.

• On that image we are using a fairly generic hook, which can be: a common question to interrupt the person that may be searching Facebook.

• “Want to earn X amount of money per week doing X?”

• When they click the ad, we tell them that we will send them a free video with all the information.

• We will send them a link to the video - via SMS to the phone. 

• By pre-framing the delivery mechanism, we encourage the lead to give us the correct cellphone number on the lead ad form itself.

• On the actual ad form we are asking for - first name, e-mail (this is for follow-up later), cellphone number (this is necessary), and indirectly asking for permission to use this information for later. 

• Also we are asking one question:
• • Would you like to talk to one of our advisors?
  • We are giving them an option to take action immediately.
  • • We give them options: yes, no, or maybe later.

• We do this with two easy tools: SyncSumo, and Fix Your Funnel
• • SyncSumo– pushes the info. captured by FB and moves it into our system.

• We use Infusionsoft but other platforms work, too.

• Once the lead hits our system, we can start by sending the video link. 

• Next, we can then trigger some automation based on the answer they provided in the question that we asked in the lead-out.

• If they said YES (they want to talk to an advisor) then we send an outbound call immediately.
• • Red-hot sales lead, because they said they wanted to talk to us.

• If it’s a MAYBE, then we will wait for them to watch the video.

• If they didn’t click the link, then we will wait 3 days, and then call to follow-up.

• We use a feature through Fix Your Funnel called a pre-call SMS.

• This helps us to be as productive as we can be.

Resources Mentioned in this Episode

Register for the Camp: http://elitedigitalgroup.com/platform

SyncSumo, and Fix Your Funnel

Infusionsoft

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“How To Create Better Content”

In this episode, Kim talks with Kelly LeMay in ways to build your Facebook page’s content. 

Key Takeaways!

• To register for the Platform Camp visit: http://elitedigitalgroup.com/platform/

• Are you struggling to find content to put on your Facebook page?

• Best way is to create a schedule.

• For example: create a 7-day schedule:
• • Day #1 – share an inspirational quote that relates to your business.
  • Day #2 – drive traffic to your blog.
  • Day #3 – give a sales tip.
  • Keep repeating to days #4 - #7.

• Give golden nuggets. 

Register for the platform camp to hear Kelly’s entire 7-day schedule! 

Resources Mentioned in this Episode:

Platform Camp: http://elitedigitalgroup.com/platform/

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!