Facebook Sales Strategies | Episode 81

“What do you call cheese that is not your cheese?” Nacho Cheese!

In this episode, Kim talks about getting humor into your Facebook Sales Strategies. Humor creates more engaging fans, engaging prospects, getting more attention, and making your post go viral.

 Here are a few ways you can do that with you social media content!

If you have a funny picture, invite your fans to post quotes or captions below your pictures.  This strategies notifies everyone within the post, and brings people back to the picture and comments. This is good for free traffic. 

Next, is pick a “Common Enemy!” 

In your posts make fun of this “Common Enemy.” This creates a private joke between you and  audience. 

Share self deprecating humor

Go ahead and poke fun at yourself, or things that you enjoy. 

Try some of these with video

Make funny jokes, do tricks, or some slap-stick humor! Or you can share other people videos. Sharing with your audience shows that you want to share your humorous side and build a friendly relationship.  This is a great way to increase your reach and set yourself up for more engagement. 

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

Facebook Sales Strategies | Episode 80

“You deserve to get paid more!” 

In this episode, Kim shares with us how to leverage Facebook to get paid what your worth. Kim talks about how to get rid of the “head-trash” and get paid what you’re worth in your industry. 

Here are the key takeaways for this episode. 

• Position yourself as not being the cheapest. Because being the cheapest  service is an unsustainable position, and is one the will lead to the business closing. Somebody can always charge cheaper, and when you do, you attract the lowest denominator of possible customers. 
• Do not discount! If you want to use some kind of financial incentive - use a gift certificate - instead of a coupon  or a percentage off.  A gift certificate is a different brand positioning then a discount. 
• Offer a free trial, but qualify them with 1 dollar. Offering it for a bit more suggests its a discount.  
• Put into your messaging that you are not the cheapest. 
• Give and few testimonials of your services that produce he best results like: If you are a marketing company and you helped a customer get the best ROI, or if you’re a financial planner and you helped a customer buy their dream house, etc. 
• Build a blog post talking about how you’re not the cheapest.

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

Facebook Sales Strategies | Episode 79

“Are you BFFs with your Facebook fans?” 

In this episode Kim, talks about the final two tips and tactics to building trust with your audience. In the previous episode we  learned to build a friend relationship or BFF relationship, this will create the rapport that is trusting with those like family, and your audience will be more likely to read your content, utilize an offer, or attend an event hosted by you. 

Here are couple more strategies your can implement to build a trusting relationship.

Respond to comments in a personal way!

Instead of just hitting the Like button, comment and talk to them in a familiar way.  Talk to them as if they’re a friend or family member.

Occasionally start your post with a greeting!

In this case, a “Hello” or “Hi there,” is very appropriate. But, occasionally you may want to open with different greetings. These small details will make a difference in your approach with your audience when announcing something new like a big event, post, blog, promotion,   a new product, or service. 

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

Facebook Sales Strategies | Episode 78

“So what does a busy guy or gal got to do to make this happen on Facebook?”

In this episode, Kim talks about how people like to do business with those they know, like and trust. 

Kim gives you a few strategies:

1. You have to treat people like people, and not like nameless groups and masses.   Write your post as if you are speaking person to person.  Use “You” when write to them, “What do you think?”
2. Put your content to the Friend Test!” If you could cut and paste your content into an email  to a friend, would it sound weird?  If so, rewrite it so sound personal and conversational. 
3. When you are creating video! Talk as if you are speaking  to one person. A “hello guys,” suggest your talking to a group, and is not very personal. But a “Hello there !” or “Its good to see you!” is more center on the one person.  

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

Facebook Sales Strategies | Episode 77

“Facebook gives guidelines on how they want you to talk to your customers, audience, and fans.”

In this episode, Kim talks about Facebook’s “Admins Guide to Page Messaging,” this is a guide for Facebook users to follow. Basically to be able to respond effectively to those outside of your Facebook circle. 

Here are some important points on the Facebook Messaging Platform:

• You can turn messages on when you are ready! If you don’t want to respond to messages you can turn them off under settings. 
• If your are a quick responder, answering 90% of messages under 5 minutes! You will receive “A very responsive to messages badge.” This tells page visitors you will respond to messages when they query you.  
• Facebook is asking us to write the way we would in person. Instead of writing in a formal corporate format, Facebook is asking to messages people in conversational manner. 
• These messaging systems are in place because messaging is interruptive. So only message if it requires immediate attention!
• For general marketing, Facebook says you should consider boosting a post (Not Recommended), or running an advertisement ( Recommended)
• Be to the point! Skip all the shenanigans and get to the message point quickly and nicely. 
• New feature, Saved Replies -  is a great user feature to response to repeated questions or frequent topics reoccurring in your messaging. 
• Use Private Replies for sensitive customers complaints, billings request, and other topic that contain sensitive information. 

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

Facebook Sales Strategies | Episode 76

“How do you standout in a sea of sameness?” 

In this episode, Kim talks about differentiating yourself for the others. Facebook is now the hub for news, and tons of people are viewing news feeds by the minutes, so use it to your advantage. 

Here are a few way you can standout on Facebook, social media posts, and advertisements:

1. Use high contrast ads, high saturated colors - Black, Red, and lots of White background. 
2. Make you to keep to 20% or less text 
3. Use this jewel of a website Copy Character Paste  to spice up your post with symbols and characters 
4. Start your videos with energy, and be yourself
5. Try some Yellow and underline your text 

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

Resources mentioned in this episode

Copy Paste Character

copypastecharacter.com

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

Facebook Sales Strategies | Episode 75

“Do you want your social media posts to standout” How about adding a little “bling-bling” to them!

In this episode Kim shares a cool tool that will help your social media post standout. Here is exactly how you can add bling to your posts. 

Go to Copy Paste Character website

• Use these cool looking icons and character in your post, user name, descriptions, email subject lines, etc. 

• Tons of symbols to incorporate into your content

• These characters are 100 percent free to use. 

• Test and experiment to see if you get a better result. 

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

Resources mentioned in this episode

Copy Paste Character

copypastecharacter.com

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

Facebook Sales Strategies | Episode 74

“Facebook is working on a stand alone mobile news application, how does is effect you?”

In this episode, Kim informs us about a mobile news app in the works by Facebook, possibly for the Business Initiative. Kim thinks in maybe somewhat similar to LinkedIn’s Pulse application.  

Here are a few details about the app:

• It is going to be a standalone app. 
• Facebook is going to pilot the app, with a  few companies. 
• You will be about to sign-up with Facebook for the new feed. 

According to Business Insider from the UK, the app is in the alpha testing stage. The Business Insider reports, that users will then choose partnering publications they want to follow, including topics, stations and sub-stations. Furthermore, Facebook has chosen only a few companies to partner with, and when there is breaking new theses companies can create mobile notifications as fast as any “Tweet.” 

The mobile alerts allow for 100 characters of text,  a URL to the new article, or the publication website. Interestingly, one can’t repost, you can only create content for yourself. This app is specifically for work,  and lets you have only few characters.   Kim mentions this app is taking the best of Twitter and LinkedIn Pulse,  and tying it all together. 

Kim shares that when you are creating a content plan, like  email, news letter,  or any kind content. To make sure to include Facebook into the mix, because this is the way people are getting their information.  

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

“How to launch your Facebook sales strategy in 7 days or less”

fbsaleslaunch.com

Facebook Sales Strategies | Episode 73

“Would you like to now how to be an Amazon best-seller using Facebook?”

In this episode, Kim shares how you can use Facebook to build an audience for your book release or product, and become a best-seller in one day. Kim talks about the success of her and co-author Dan Kennedy’s book “No B.S. Guide to Direct Response Social Media Marketing.”

Here are the simple steps to duplicate success for best-seller status.

• Build your audience
• Building a relationship - by post ing content
• Build an email list - free resources
• Offer free valuable content, free report
• Post an excerpt, behind the scenes content and lots of background information
• Sharing the preorder information and availability
• Offer an award for sharing and buying a copy 
• Incentives to first buyers -  Award Prizes to all buyers 
• Do all this publicly!
• Facebook will see  al the comments  and then share based on your comment and like increase
• Ask your friends and family, and associates to share on their Facebook pages

Resources Mentioned in the Episode 

No B.S. Guide to Direct Response Social Media Marketing

http://www.amazon.com/Guide-Direct-Response-Social-Marketing/dp/1599185776/ref=pd_sxp_redirect

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

Facebook Sales Strategies | Episode 72

“Facebook has over shot Google, in the number of stories people are listening to, reading, and checking out!”

In this episode, Kim talks about an article from Fortune Magazine, “Facebook has overtaken Google as a traffic source for news!” Officially, more people are getting their news from Facebook, then searching for it on the internet. Even surpassing the 400 major news outlets and digital outlets for news, such as Wire, The Atlantic, The Daily Telegraph, etc. 

Things to think about when communicating with your audience.

• Like the news, if you’re not using Facebook as a distribution point for content and connecting, you may be missing out.
• Facebook accounted for 43% of traffic to media sites, while Google  only accounted for 38% if the traffic
• Think of Facebook as a core distribution point  for your content. What is your end goal for the best ROI, and make sure to schedule 6 weeks out. 
• Build a theme and content to support your end goal.
• Use pure content only
• Create your own news
• Utilize Facebook best practice for posting 
• Release blog post about your overall topic with a catchy headline, pull an image form the blog post
• Make sure to use a JPEG image, Facebook doesn’t like other image formats
• Schedule out your post or articles
• You will get your opt-ins 3 weeks in for your conversion. 
• Utilize the new channel to distribute your news. 

For more training and information visit fbsaleslaunch.com

Resources mentioned in this episode

Fortune 

http://fortune.com/2015/08/18/facebook-google/

“How to launch your Facebook sales strategy in 7 days or less”

fbsaleslaunch.com

Facebook Sales Strategies | Episode 71

“Having writer’s block?”

In this episode Kim, shares a few great tools to help you get out of the rut of writer’s block.

Portent Content Idea Generator

• Type in any phrase and it will come up with a title for you
• They will always breakdown why they are giving you the suggested titles. 
• This is a great way to brainstorm new titles
• This is 100% free

Google search engine

• Type into the Google search engine and suggestion to what your search for with appear in their suggested search box.
• This can give you several current trending search material

Search the Comments!

• Search the Facebook comments
• Answer these questions as new post material
• This is quick an easy way to find new content people are asking about already!

Resources mentioned in this episode 

Portent Content Idea Generator

http://www.portent.com/tools/title-maker

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

Facebook Sales Strategies | Episode 70

“Could Facebook’s dynamic product  ads help you get more sales?”

In this episode, Kim talks about how Facebook wants you to drive conversions on every device with their dynamic product ads.  Dynamic product ads are those that can change based on what is on your site. Otherwise, it changes the ad based on the content you offer. Similar to Amazon, if your visit a product, you get followed around with that ad. That is similar to dynamic product ads. 

Facebook recently offered a great stat, stating that people are spending most of their time on  mobile apps, like Facebook and Instagram, not internet browsers.  Last year, during the holidays,  56%  of in store sales were influenced by mobile.  Because of the wide mobile trend, Facebook has released their dynamic product ads to continue the trend. 

Dynamic Product Ads platform features: 

• Helped retailers increase conversion rate by 50% 
• Reduce the cost their cost per purchase by 63%
• Dynamic Ads have cross selling functionality, conversion optimization, and availability on the audience network, or other sites you  can sell on.
• Dynamic Ad will soon show related products people have purchased as well. 
• Optimization on sales, and not clicks!  
• Connecting with shoppers off of Facebook. 

For more information about Dynamic Product ads check out the Facebook Dynamic User Guide at: https://www.facebook.com/business/a/online-sales/dynamic-product-ads

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

Facebook Sales Strategies | Episode 69

“What does Time Magazine have to say about how to use social media to advance your career.”

In this episode, Kim gives some feedback on a recent article published by Time Magazine called “Six Ways to Dial up Social Media to Advance Your Career.” This article offers several great pieces of advice.

The points:

• Brag a little! -  You may have a LinkedIn profile, and unless your job hunting, your are probably ignoring it. Update it and create a background image. 
• If your over 50, show an energetic picture of yourself. 
• If your are an expert or want to portray yourself as an industry expert, show a picture of you speaking at an event to show your authority in the field. Whatever area you think you offer value in, that is the picture you want to show to convey a message to your prospective employer.
• Lending Credibility! Show pictures of yourself shaking hands with a famous person or industry expert. 
• Next, pick your platform, Facebook is the best place to do this, because you can tie in demographic information with exactly who you are trying to reach. 
• Build Relationships! Feature others influencers in your content. Maybe top ten bloggers to follow, top ten podcast to listen to, and top ten books to read. Pick people in your industry, write about them, tag them, and you just might be shared in their posts
• Scripting Your Day! Schedule and make the time to keep up with your post. If you are doing one or two posts a day, make sure you stay consistent. Use a consistent name you go by everywhere, in all your social media platforms, and keep branding consistent everywhere. Lastly, keep your message and voice consistent on all platforms.
• Follow The Rules! Each social media platform has rules to follow.  Make sure you know what these rules are, so you don't get kicked off and loose your social media outlet. 

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

https://itunes.apple.com/us/podcast/facebook-sales-strategies/id1003978371?mt=2

Facebook Sales Strategies | Episode 68

“Do you want to go on vacation and have your social media continue to work for you?”

In this episode, Kim talks about planning out your social media efforts ahead of time, so you can enjoy a vacation. If you’re planning to go off the grid, then here is what you have to do to keep up with your social media posts. 

• Use the Facebook scheduling tools available to you.  
• You can schedule your post to go live, both on mobile and desktop versions.
• Find someone to respond to comments while you are gone. Maybe, ask a friend, family member, a virtual assistant, etc.
• Or trade with another business owner, who will comment for you.
• Be transparent and tell followers: “Hey, Kim is out, I am filling in till Tuesday.”
• This allows you to be super responsive, so you can take a break. 
• HootSuite and Edgar allow you to schedule out your posts!
• When you get back from vacation, maybe share a little. Show some pictures. People love taking a glimpse into your life.

And if you like to see growth in your business. Schedule a promotion during your vacation time. When you return you might see some sales and high numbers. This is a great strategy for those who are looking to take a vacation and not worry about the office and social media tasks. 

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

https://itunes.apple.com/us/podcast/facebook-sales-strategies/id1003978371?mt=2

Facebook Sales Strategies | Episode 67

Using a live video challenge on your Facebook feed to build your business. 

In this episode, Kim shares information about how to create a video challenge among your customer base and audience to build your business. We all seen the Ice bucket challenge go viral, and the accessibly to help this go event go viral was very simple. Kim shares how you can recreate a similar video challenge with your audience. 

• First, make it really simple for your audience to join in. 
• Have them use their iPhone or smartphone to record themselves talking about their experience. 
• Let them share one experience they have had with your business, a service you provide, or a product they purchased.
• Have them use a specific HashTag (#VIDEO CHALLENGE) when they post their video. 
• The Hashtag will allow you to track their answers and find them so you can award prizes!
• Promote your first taker!
• When you are able to get someone to submit a video, Promote it!
• This will encourage others to join in and do the same
• Offer them an extra entry for a prize, just for nominating another person to join the video challenge.
• Promote their video on your blog, by email and on a Facebook page post. 

This is a great way to engage your customers and audience, to really get your business out there, and the word out about your services or products. 

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

https://itunes.apple.com/us/podcast/facebook-sales-strategies/id1003978371?mt=2

Facebook Sales Strategies | Episode 66

“Here are more tips on how to use Facebook’s new feature, Facebook Live, to your advantage.”

Another great feature of Facebook Live, is to use it to get testimonials. Mainly, to learn about the experience of individuals who use your product or your services. We will not ask them to give us a testimonial, instead we ask them to talk about the services of our business. And to talk about themselves. 

• Ask them to talk about the services of they used
• To talk about their project
• To talk about their business 
• Then ask then to talk about their experience - How was your experience different after you work with us? 
• What were the result with working with us? 
• What are the types of Project we’re going to be working on in the future 
• How did you start working with us? 
• Why would you work with us? 

These are all great question to ask your customers, and using Facebook Live will result in a high level of credibility, because it is presented and view live by your customers and audience. This also works as a built-in promotional strategy , because you can download video from the live feed.Next offer an incentive, gift card, gift certificate, a coaching call, etc. As apart of participating in your live event. Then you can use this footage later for your marketing. 

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

https://itunes.apple.com/us/podcast/facebook-sales-strategies/id1003978371?mt=2

Facebook Sales Strategies | Episode 73

“Would you like to know how to be an Amazon best-seller using Facebook?”

In this episode, Kim shares how you can use Facebook to build an audience for your book release or product, and become a best-seller in one day. Kim talks about the success of her and co-author Dan Kennedy’s book “No B.S. Guide to Direct Response Social Media Marketing.”

Here are the simple steps to duplicate success for best-seller status.

• Build your audience
• Building a relationship - by post ing content
• Build an email list - free resources
• Offer free valuable content, free report
• Post an excerpt, behind the scenes content and lots of background information
• Sharing the preorder information and availability
• Offer an award for sharing and buying a copy 
• Incentives to first buyers -  Award Prizes to all buyers 
• Do all this publicly!
• Facebook will see  al the comments  and then share based on your comment and like increase
• Ask your friends and family, and associates to share on their Facebook pages

Resources Mentioned in the Episode 

No B.S. Guide to Direct Response Social Media Marketing

http://www.amazon.com/Guide-Direct-Response-Social-Marketing/dp/1599185776/ref=pd_sxp_redirect

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

Facebook Sales Strategies | Episode 65

“Do you ever attend live events and would you like to use Facebook to get more traffic, to get more followers, to get more engagement,  and to establish yourself as an authority.”

• In this episode, Kim shares how we can get the most out of attending a trade show. Kim likes to use WordSwag app to create an image of an impactful quote she heard at the trade show.
• Use WordSwag to create beautiful word images in a few seconds.  Then share those images with the trade show goers and with hash tags associated with the trade show. 
• Next, is to create a blog post out of all the images you had created from the trade show. Share those WordSwag images to all those who attended the trade show, maybe to a private group or with hashtag.
• Use the Facebook Mentions App for live video posting. Only,  If you are allowed to use live video. Or give your commentary directly after a speaker, allowing instant feedback on the event.  
• Here is another strategy to incorporate Facebook to your trade show event. 
• While at a live event, setup interviews with influencers to use as blog post and Facebook post. 

 Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

https://itunes.apple.com/us/podcast/facebook-sales-strategies/id1003978371?mt=2

Resources Mentioned in this episode.

WordSwag App

http://wordswag.co

Facebook Mentions App

https://www.facebook.com/about/mentions/

Facebook Sales Strategies | Episode 64

“Did you ever have to create content for Facebook, but you were just to tired to think of new things to say?”

In this episode Kim talks about times days you are just so tired to create new content for Facebook. But you must stay consistent and get your content out!

Here is how to overcome your content loath

• Go back about 6 months and look at your analytics and pull out your top posts.
• Pull 15 top posts - About 2 weeks worth of content.
• Redesign your old post with WordSwag App, and change up the quotes and images. 
• Use BuzzSumo to run your domain, to check what is your top shared content or posts - maybe re-share and repost this old content. It may still be valid!
• Re-recognize people in your post from the past. 
• Use post planner, Edgar -  This will consistently post your best content on Facebook and Twitter.

This may seem lazy, but that is the point. You’re tired! And if it’s an old post, they probably won’t mind seeing it again. It was inspiration the first time and it will be the second time.  The more you can demonstrate your authority by repeating your core messaging - the more effective you will be - reaching your market. 

Resources Mentioned in this episode.

WordSwag

http://wordswag.co

BuzzSumo

http://buzzsumo.com

Edgar

http://meetedgar.com

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

https://itunes.apple.com/us/podcast/facebook-sales-strategies/id1003978371?mt=2

Facebook Sales Strategies | Episode 63

“How do you get someone to download your free report or app using Facebook?”

In this episode Kim outlines how to get people to partake of your free report or app! First of all, you have to build creditability. 

• You have to have a qualified Likes campaign.
• This is going to establish who is going to be a great customer for you.
• Then create a likes ad, targeting that person.
• Get your like over 1000 - This allows you to have access to Facebook’s insights, which provide a lot of valuable information. 
• Then create blog content to send to your target market, establishing your authority in the market. This also will qualify your audience, if they are interested in your topic, they maybe interested in your app.
• Then run an ad to download your app.
• Then retarget to get the premium app in place. 

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

https://itunes.apple.com/us/podcast/facebook-sales-strategies/id1003978371?mt=2

Facebook Sales Strategies | Episode 62

"Wondering how to sell to businesses on Facebook?”

In these next few episodes, Kim shares strategies to use Facebook to make sales.  Today we explore how to make online sales to other businesses. 

Lets start here:

• Put on your best look for your prospect.
• Create an cover photo that is going to give the best impression possible, shoe who you’re for and not for. 
• Get the eye of your prospect
• Share a blog post - some piece of valuable content
• Retarget your traffic with an opt-in opportunity - general offer
• When first getting into that funnel ask for the email -  even if they don’t buy 
• Complete the purchase of the product -  also add membership or a free trial membership 

Here is another funnel, Kim like to use for Doctor’s offices., but also works for professional services.

• Start with a blog showing valuable content to your target market
• Offer them a opt-in opportunity - some sort of lead magnet such as a free report, ebook. 
• Run an ad to schedule an appointment
• Have them enter in their contact information
• Which ever email software you use (Mail Chimp, Infusion Soft, A Webber), set it up so someone will get the email to followup 

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

https://itunes.apple.com/us/podcast/facebook-sales-strategies/id1003978371?mt=2

Facebook Sales Strategies | Episode 61

“Have you heard about Facebook’s live video option?”

In this episode, Kim explains how the live video option on Facebook works.  Here is how you can get started if you have a business page and want to have access to these resources. 

First, request for you business page to be verified. Easiest way to do this is to download the Facebook Mentions app, at the iOS app store. After downloading the app, link your business page to the app to verify your page. 

• If your page is not yet verified, this will help you to complete a verification request.
• Once your request is completed, you will get the cool looking blue check mark!
• Then you can finally use the Facebook Mentions app. 
• This is only available on your iOS device, not a desktop application. 
• This will record video, comment live, and you can load your an MP4 later. 
• You can dual purpose this media for your podcast and live video broadcast. 

This is an excellent way to engage your audience, and produce dual purpose content for podcast and live videos 

Resources mentioned in this episode 

Facebook Mentions app

https://itunes.apple.com/app/id894913642

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

https://itunes.apple.com/us/podcast/facebook-sales-strategies/id1003978371?mt=2

Facebook Sales Strategies | Episode 60

“Today’s episode is a review of a Facebook marketing tool called Driftrock.”

Kim gives a review of Driftrock, a Facebook Marketing toolkit. Here are the features and tools you can use to market your business in seconds. 

• You can create a 0-100 Ads in 60 seconds for Facebook
• I will take all the images and text you want to use, and it will create all the varies for you at onetime. 
• The more you use it the faster it becomes.
• You can track Click-through-rates and your ROI 
• You can test a ton of different version at onetime 
• You can create  Automated Custom Facebook Audience
• Triggers - Choose a data set you want to work with like, weather, TV shows, time. Triggers you ads base the these events.

Resources mentioned in this episode 

https://www.driftrock.com

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

https://itunes.apple.com/us/podcast/facebook-sales-strategies/id1003978371?mt=2

Facebook Sales Strategies | Episode 59

“How often should you post on Facebook?”

In this episode, we are talking about numbers and frequency!  So how often should you post on Facebook? Answer: It depends. Track to see which numbers work best and track your results to see which work for you.

• Posting a least twice a day, seems to increase results dramatically. 
• Do some testing, post once and post twice. See which posting frequency give you the best results. 
• You should be consistent, because consistency always wins on Facebook. 
• Your fans visit Facebook different times of the day. So posting once a day is simply not enough. Instead you want to post several different types of content throughout the day. 
• Change it up and start posting Text, Video and Image Text versions of your content
• You only want 1 of 7 pieces of content about self promotion, and the rest straight content. 

Please leave us a review on our show notes page or on iTunes at: 

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https://itunes.apple.com/us/podcast/facebook-sales-strategies/id1003978371?mt=2

Facebook Sales Strategies | Episode 58

“How do you get influencers to share your messaging on Facebook?”

In this episode, Kim talks about how you can expand your influence on Facebook. Here is an outline of a few great pointers.

First, reach more influential people!

• If you tag another person in your post, that will show up on their page and reach their fans too. Kim does a screen shot and sends an email to the person she tagged, thanks them for their encouragement and content. 
• Maybe share their content, but comment and ask question. Then tagged that person again.
• Ask to enter for you!
• Interview them for your blog
• Create content of that person and tag them. 

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

https://itunes.apple.com/us/podcast/facebook-sales-strategies/id1003978371?mt=2