In this episode, Kim Walsh Phillips talks about “desktop only” option and recent concepts that Kim has been testing lately. Kim talks about retargeting ads, and how her numbers have increased with using certain strategies. Get the scoop here and listen to today’s episode!
0:17 – Welcome!
0:21 – This is what we’ve been testing lately!
0:23 – Getting back in-touch with people when they have visited when our high-end programs. Our social media cache machine is a class that we offer. There is an option of a VIP event. I usually sell one or two of them. I always want to sell-out, though. So I was looking for ways to market those spots for the class.
0:54 – We set up a retargeting ad. They can message me, and/or contact us directly.
1:14 – They get their answers interested and we get to see who might want to sign-up.
1:27 – Make sure you send people to the messenger.
1:35 – We’ve been trying “desktop only!” We get a more educated audience using this way.
2:20 – The numbers are increasing.
2:30 – If your target audience is older and professionals – try desktop only concept.
2:47 – “3 Days to 10K” – enroll today!
Resources Mentioned in this Episode
In this episode, Kim Walsh Phillips talks about a new feature within Facebook Ads. This feature is a Campaign Budget Optimization, and a great way to optimize on cost per lead. If you are like Kim and run more than one ad set at a time this is a much see feature! Learn more at 3daysto10k.com.
0:20 - Kim talks about Campaign Budget Optimization
1:00 - Kim talks about get 13 dollars a leads, then it lowered to 8 dollars pre lead.
1:30 - Kim says this Campaign Budget Optimization has lower the cost per 5 dollar per lead.
Resources Mentioned in this Episode