“The Who Says So Matters”

In this episode, Kim talks about reaching your target market through your Facebook ads.

Key Takeaways! 

• When it comes to Facebook marketing, you want to make sure you are including the messaging of your target market.

• Studies have shown that only 14% of people believe what you have to say, but 78% of people believe what their peers say about your business. 

• Examples you can use for your business:

• Advertise the customer’s photos – this is more credible.

• Focus on ‘celebration’ while advertising the product.
• • For example: Oreo showcased a different customer eating an Oreo, as a celebration of their birthday, everyday. 

Resources Mentioned in this Episode

Fbadswipe.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“More Marketing Rules to Follow”

In this episode, Kim talks about how the messaging of your ad should be addressed to the customer, and not about you, the company. 

Key Takeaways!

• Marketing Rules

• Reminder: Buyers purchase based off of their emotions and not intellect.

• Today we are talking about your messaging being about them and not about you.

• When you are talking to your audience, how will the service, product, etc. apply to them.

• Restaurants: some good ads show pictures about the experience, not just the food. It looks like someone just sat down at the table to eat their yummy food, so the customer can place himself/herself in that experience. 

• Describe the outcome. 

• For Example, Kim’s ad on: Fbadswipe.com

• What it will give you is the top 7 winning Facebook campaigns that you can swipe and employ for your own business, so you can get more qualified leads and turn them into sales on Facebook.

• Kim is giving you the process and the outcome – and she is making it about YOU and not her.

• Make it about THEM, and not about you!

Resources Mentioned in this Episode

Fbadswipe.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“A Few of the Best Marketing Rules to Follow”

In this episode, Kim talks about how consumers mostly buy through their emotions not intellect. 

Key Takeaways!

• Let’s go back to marketing rule basics...

• When you are putting together your Facebook ads, your social media posts, your landing posts, etc., remember that buying is emotional not intellectual.

• If it were intellectual we would drive the same kind of car, but we don’t do that. Car choices are because we like the color, how they make us feel, etc.

• We have to appeal to their emotions.

• The ad with Jennifer Aniston and the airline company is brilliant, because the company focuses on the emotional side of the flight, which is having luxurious accommodations during the flight, rather than focusing on factual information (intellect). 

• Concentrate on the emotional appeal, and how it will make your audience feel, and forget talking about the technical side of what you do.

Resources Mentioned in this Episode

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD

nobschapter.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“A Reminder When It Comes To Holidays”

In this episode, Kim talks about observing national and international holidays appropriately in your posts. 

Key Takeaways!

• Make sure you honor the holiday appropriately – like Memorial Day – make sure it’s somber.
• • We are remembering those who lost their lives in battler protecting us, and our country.
  • We often forget the meaning behind Memorial Day, because it’s the unfortunate kick-off to summer and summer events.

• Remember that Memorial Day is a U.S. holiday, and don’t assume that your international customers know about U.S. holidays. 
• • Don’t be geocentric.

• Pay attention to the analytics from your page, and keep a list of other countries’ holidays to recognize in your posts. 
• • Kim’s fans, outside the U.S., are from: Canada, Mexico, and United Kingdom

• Keep your posts on-point and specific to celebrate the holidays of your audience, no matter where you are located!

Resources Mentioned in this Episode

Fbadswipe.com 

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“A Bit of a Rant!”

In this episode, Kim talks about checking your social media accounts on a daily basis, so you can reply quickly to your customers’ questions and comments. 

Key Takeaways!

• Kim’s dilemma:

Kim’s phone/internet company has been giving her poor customer service lately. To try to receive a response right away, Kim would use the company’s motto: “good customer service” to try to get their attention. This method has helped her with previous issues in the past. So Kim tries to use this tactic again, hoping this would help, however it has not - leaving Kim quite frustrated and upset. Communication between Kim and the phone/internet company is weak, because the company won’t follow-up in a timely manner. Kim tries to follow-up and ask for help, but this company will not respond. How aggravating! 

• This scenario has got Kim thinking about her own customers, and her communication skills with them.

• Kim’s suggestions:

• Get into a regular routine of responding to customers’ comments on your social media profiles in a timely manner.
• Schedule time every single day to check your social media profiles. 
• Check your comments, questions, messages, and likes.
• 3 times a day: morning, afternoon, evening – 5 minutes at each check-in.
• Don’t leave your customers hanging – converse with them!  

Resources Mentioned in this Episode

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“You Better Check Your Offer!”

In this episode, Kim reminds companies to look at their numbers for optimization when it comes to their Facebook ads.

Key Takeaways!

• Facebook ads to a webinar - this particular business didn’t have a lot of sales in this marketing funnel.

• Some things to consider...
• • Maybe we are not doing the right targeting on Facebook...
  • Or maybe we are not doing the right ad?

• Look at the numbers.

• For this particular business, their numbers were actually very good.

• 76% of people were staying to the end of the webinar – great numbers!

• The issue with this client was that they offered 3 ads at the end.

• Remember: Lower price items that are CLEAR do better.

• Cleverness NEVER beats clearness.

• This particular client chose to present the clients with 3 offers, and it was a more expensive product.

• Their Facebook ads worked, their customers were interested, but their customers didn’t buy!

• So Kim will focus on this...the offer and the pricing.

• The offer is where this company lost their customer.

• Look at the numbers – from there you can optimize.

Resources Mentioned in this Episode

Top 7 winning Facebook campaigns - Fbadswipe.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Determining Your Offer” 

In this episode, Kim talks about Facebook marketing. 

Key Takeaways! 

• The number one thing that entrepreneurs have difficulty with is Facebook marketing. It’s not the ads itself, but it’s an understanding that they can offer something for a buyer.

• Comments that Kim often hears: “Buyer campaign looks great, but won’t work in my business or that won’t work in my industry.”

• Kim thinks we all have difficulty seeing opportunities for our own market.

• Try this one exercise.

• Questions to consider:
• • What is the number one pain point that your target market has? 
  • And what is one tool, service, product, etc. that you offer that helps solve that pain? 
  • Is there any way you can break it down to a small snip it that you could charge for a certain income? ($1.00....)
  • • It doesn’t have to be a dollar offer, but it has to be something that could be the tiniest step to get a customer in the door for the first time.

• Kim would love to help if you need help with this!
• • 24/7 help for our members - marketers insider elite group. 
  • Try free membership - http://www.marketinginsiderselite.com

Resources Mentioned in this Episode

http://www.marketinginsiderselite.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Posting”

In this episode, Kim talks with Samantha Melhorn about posting on the web using Hootsuite, Word Swag, and Canva. 

Key Takeaways!

• Posting live at an event.

• Kim’s Question: 

-When you are pulling out posts, how do you decide what you are going to post at an event?

• Sam’s Answer: 

-We have a template that has a bunch of different types of posts: quotes, tips, etc.

-With each speaker, we divide how many posts they are going to get each hour, and what type of posts. Finally, we put them into Hootsuite.

• Kim’s Question: 

-What do you use Hootesuite for?

• Sam’s Answer: 

-To schedule a post, 10-15 minutes apart every hour, so that they don’t stack up and you have a different assortment.

• Kim’s Comments: 

-This is a great tip! 

-You don’t want to post minute after minute, because your followers will be annoyed. 

-You want different posts in between.

• Kim’s Question: 

-Can you share some of your favorite design apps that you use to create posts during the event?

• Sam’s Answer: 

-Word Swag - $3.99, you can put on your phone, and you can use your photos or their templates. 

-Canva - They have their own templates, or you can use yours, too!

Resources Mentioned in this Episode

HootSuite - Hootsuite.com 

WordSwag - Wordswag.com

Canva - Canva.com

New Lead Magnet: Fbadswipe.com

“Premium Options For Your Sales Funnel”

In this episode, Kim talks about the marketing funnel and tripwire. 

Key Takeaways! 

• Ways to monetize your marketing file – you can decide how it happens!
• Sale funnels for your Facebook ads:
• • Tripwire
  • • Tripwire is a type of marketing funnel who’s goal is to turn a lead into a customer by making them a low cost, a relatively painless offer, and having the opportunity to up sale them once they are in your sales funnel.
    • • Kim likes this a lot because it is quick moving and very scalable!
    • For example, Elite Digital Group uses a free chapter download. 
    • • Check out: nobschapter.com
    • 1.) They see your ad, and are sent to a landing page promoting the free chapter.
    • • Click...up pops a lead box, and they can add in their contact information.
    • 2.) Next, they are given an offer for 100 social media posts for $1.00.
    • 3.) Finally, they are offered a free 30-day trial membership.
    • In summary...
    • • The bribe is the free chapter.
      • Then they are offered to buy something for $1.00. 
      • Next, they are presented with a free 30-day trial of marketing insiders elite membership, which is worth $77.00. 
    • It’s a simple funnel...
    • • Ad  dollar  membership offer

• Conclusion...

• 1.) What can you create?

• A tool 
• A strategy 
• A checklist, 
• A cheat sheet 

• 2.) What can you sell for a little bit more?
• 3.) What kind of offer can you make them?

Resources Mentioned in this Episode

New Lead Magnet : www.fbadswipe.com

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD nobschapter.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Three Things To Test On Your Facebook Ads”

In this episode, Kim talks about three things to test on your Facebook ads: image, copy, and offer.

Key Takeaways!

• Split testing

• Testing different images:
• • Continue to test
  • Try going completely outside of the box!

• Try test copy:
• • From short copy to long copy

• Try a new offer:
• • Test the price

• Try only one of these things at once.  If you try all three at one time, you will not know which change is actually helping. 

Resources Mentioned in this Episode

New Lead Magnet: fbadswipe.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Case Study on The Skimm”

In this episode, Kim talks about a case study on the website: The Skimm

Key Takeaways!

• What do you get when you link together Kim’s favorite website, The Skimm, and lead ads?
• • You get one great case study!
• facebook.com/business/success/theskimm
• • Daily publications that tell you what’s going on.
  • It’s geared towards younger women.
  • It’s a great daily, funny e-mail.
• They use Facebook lead ads in order to increase the subscribership.
• They ran a study with Facebook, and they were able to acquire e-mail subscribers for  $1- $2 a piece by increasing their lead quality by 22%.
• Their goal was to reach more subscribers, and their target market were women from 22-40 years of age.
• They tested multiple ad types, and they found out that the lead ads did the best for them.
• They used the methods that we have talked about on this podcast, but with a bigger budget. 
• However! The system works...
• • Use social proof by using friends of fans
  • Or they used targeted demographics by doing look-a-like audiences
  • Lead ads to get people to subscribe 
• Follow the process, because it works!
• Please check out Kim’s 7 winning campaigns: fbadswipe.com!

Resources Mentioned in this Episode

FBADSWIPE: fbadswipe.com

Join Us For A Free Live Training: http://elitedigitalgroup.com/livecast

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

 “How To Get A Writing Assistant For Free”

In this episode, Kim talks about the benefits of editing your content, and what apps you can use to help.

Key Takeaways!

• In social media, there is a lot of writing involved!
• • We all need help sometimes!
• Use a corrector to help you with editing and proofing your information. 
• The material needs to be well polished, so the audience feels like they are receiving tidbits that are put together well. 
• • If your articles stink, then you wasted all that great marketing energy.
• Check out this app! – https://www.grammarly.com
• • Sign-up for a free subscription, and you can get 100 points of grammar checking.
  • Load it into your browser and as you are working on your article, it will check it for you. 
  • • OR you can upload the document for proofing. 
  • This is a high-end editor, of your content, for free! 
  • You can sign-up for the quarterly program...
  • • It is only $60.00 a quarter.
    • There is a yearly option, too. 
• Another website to check out is: http://proofreadingpal.com
• Again, the Grammarly website is: https://www.grammarly.com

Resources Mentioned in this Episode

New Lead Magnet:  fbadswipe.com

Grammarly App: https://www.grammarly.com

Proofreading Pal:  http://proofreadingpal.com

Join Us For A Free Live Training: http://elitedigitalgroup.com/livecast

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Paid Traffic For A Launch”

In this episode, Kim discuses how you can run your paid ads to support your launch schedule.

Key Takeaways!

• Weeks 1 – 3 
• • Pick one blog topic: one tip, one strategy and do a Facebook live video
  • Try 3 Facebook live videos – pulling out topics within your blog post
  • Whichever live video gets the best results that is the one you promote.
  • • Test ad messaging before you put money behind it.

• Weeks 4 – 6
• • Promote your lead magnet 
  • Do it all over again!
  • • Try 3 different live videos 
    • Promote the lead magnet 
    • Offer different tips and strategies 
    • Invite people to opt-in
    • Make sure you go back to the live video, and put the direct link in
    • Then you will promote the one that does the best!
  • Webinar Promotion
  • • Do some trainings
    • Mini tips and ideas in the live videos – the one that does the best...promote it!
    • Lead ads

• Weeks 7-8
• • Run ads
  • Send reminders
  • Re-target the interested people, because they have seen the webinar
  • People who buy products, often see your webinar more than once
  • Target people who are already interested and who’ve showed up to your event

Resources Mentioned in this Episode

New Lead Magnet: fbadswipe.com

Join Us For A Free Live Training: http://elitedigitalgroup.com/livecast

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Creating A Launch Schedule”

In this episode, Kim talks about working with coaching clients on how to create a launch schedule.  

Key Takeaways!

Today, Kim teaches us how to utilize Facebook in an effective way to complete a product launch.

Important things to consider in “seeding” the traffic:

• Weeks 1-2
• • Offer Blog Content
  • • You are offering blog content through Facebook and social media posts.
  • Create links to the posts
  • Lead magnet
  • • Enter their contact information 

• A lead magnet needs to be so valuable that they would pay for it, even though it’s for free.

• Weeks 4-5
• • Promote your lead magnet
  • List of resources, checklists, gift certificates, blueprints, and contests 
  • Phase 1 and 2 

• Facebook Live Videos - Tips
• Lead Magnet - Strategy

• Week 6
• • Promote the webinar sign-up

• Week 7-8
• • Conduct your webinars
  • Webinar 4 different times – 2 times each week
  • Send out promotions for your webinar to your e-mail list and post it to your Facebook page.
  • Invite people to the webinar, take photos, and encourage people to post on the Facebook wall.

Resources Mentioned in this Episode

New Lead Magnet: fbadswipe.com

Join Us For A Free Live Training: http://elitedigitalgroup.com/livecast

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“How To Use Your Facebook Page To Get The Best Employees Possible”

In this episode, Kim speaks with Amanda King from PeopleSavvyHR Group, Inc. to discuss the ways a company can attract future employees. 

Key Takeaways!

• 72% of Americans are on Facebook. Since large portions of people are using this social network, why not find the talent your company needs? Set-up a page for your company, so these people can find out about your organization, so they are able to connect!

• Number 1: Job Opening – put the posting out there and put it out on LinkedIn!
• • Information to share about your company:
  • • Awards that you’ve won.
    • Pictures of your workplace.
    • Other great features about your company.
    • Use Facebook Live video to bring your organization to life!

Resources Mentioned in this Episode

Amanda King with PeopleSavvyHR Group, Inc: http://peoplesavvyhr.com

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“How to Use Facebook Live Video!”

In this episode, Kim provides more tips on ways to leverage your reach using Facebook Live video. 

Key Takeaways!

• Set up interviews ahead of time to get; industry experts and speakers on, or use it to get in front of prospects, great decision makers, and thought leaders, reach out to media professional to get them live on air, staff members, or even your customers. 
• This is a great way to get feedback and content that you don’t have to create. 
• Build Social Proof - because when they are on air and providing the content and it has more believability. 
• It gives you another audience you can focus on. Because you can tag your interviewees in the video to further your reach to their audience as well. 
• It provides automatic referrals.
• You can put ad-spend into it to target their fans or their friend of fans. 

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitdigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Another Special Guest!, Brodie Tyler of Review Jump”

In this episode, Kim speaks with Brodie Tyler, founder of Review Jump. Tyler shares a tip on conducting company branded searches on a regular basis. 

Key Takeaways!

• 81% of people will conduct researches about your company before they buy from you. 
• So replicate the activity and conduct a your own branded searches. This can be the name of your company, the name of your products, or the name of your CEO. 
• Make sure nothing negative is sneaking up in the top 10 results of Google searches.  
• If you do this on a regular basis, you will be able to catch potential problems. 
• You can control those search results by producing good content and getting good reviews. 

Resources Mentioned in this Episode

Brodie Tyler

reviewjump.com

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Kim Speaks with Shaun Buck of Newsletter Pro”

In this episode, Kim speaks with Shuan Buck about why you would want add someone, who is a brand new lead on Facebook, to your newsletter list.

Key Takeaways!

• Most people are not impulse buyers
• 18% of people are impulse buyers
• 61% of people take up to 12 months to buy or make a decision.
• 81% or people take at least 90 days to make a decision.
• You want relationship building to be the  primary  feature in your newsletter. You want people or your audience to Know, Like and Trust you,  because this is how they make buying decisions!

Resources Mentioned in this Episode

Shaun Buck 

thenewsletterpro.com

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at:

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“How To Get Those Buyers Instead of Leads!”

In this episode, Kim shares another strategy on going after buyers, instead of leads. Kim shares the details about a dentistry, whom they help bring in more buyers

Key Takeaways!

• “What can you sell to get your initial lead in? Instead going after a lead, how can you go after a buyer?”
• The offer was for a new patient to get a free teeth whitening. But only 20% of the people filling out the appointments were redeeming the offer. 
• So they decided to change to offer. Instead of acquiring a lead, the strategy was to capture a buyer with a new special offer!
• The new offer - A new patient special, to purchase a cleaning and whitening at one time. This is a purchase ahead of time before the appointment. 
• The dentistry now will have a qualified buyer, skipping the qualified lead. Now they may have a patient for life and increase their per patient value. 

Resources Mentioned in this Episode

Free Chapter Download or "No BS Guide to Direct Response Social Media Marketing" with Dan Kennedy & Kim Walsh-Phillips: nobschapter.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“A Good Lead Magnet”

In this episode, Kim talks about creating a great lead magnet to position yourself as the authority. 

Key Takeaways!

• You want to feature the success stories of your organization in your lead magnet. 
• For example: Stories of hope and successes of past clients. This allows you to acquire email address of those to who are searching for similar results. 
• You are getting contact information and at the same time building a sales story, trust, and positioning yourself as the authority. 

Resources Mentioned in this Episode

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD

nobschapter.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“More Strategies On How to Use Facebook Video!”

In this episode, Kim goes into the topics that you could talk about on your daily posting on Facebook video. 

Key Takeaways!

• Give a daily tip or strategy! -  Offer a daily tip in your industry.   
• Give a list of your favorite things or tools - Talks about your favorite books, apps, or websites. Offering a lists of your favorite tools is helpful to your fans 
• Give away a prize -  Reward your fans through a contest 
• Give an incentive!
• Talks about industry news - Stay on top of your industry blogs and current events as you see them. Do a report on them everyday!

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“More Information on Facebook Live Video!”

In this episode, Kim continue talks about how to create your own Facebook live videos.  Kim answer your questions and goes through the logistics. 

Key Takeaways!

• Before you get started you are able to type in text.  Kim mentions to share why they should pay attention and where they can go next. 
• Always give them a place to go for more information. You might sent to an e-book, or a blog, or to email you. Because if someone is interested  and paying attention you will want to give them the next step for them to do. 
• When you are done creating you video. Mentions will give you the option to save the video as an MP4 file. Always save the file an repurpose the content. 
• Next option to save the video -  On a desktop computer type in the URL: m.facebook.com/thenameofyourpage. This takes you to the mobile version of the website, play your video and right click and save the video. 
• When you’re done with your video, put a URL in there so your audience know where to go next, you can change you title, add a description. Make sure to add the information to optimize your video. 
• Remember a lot of your reach is going to happen when your video is over. Your fan will be checking out the video from your page. 
• Do your videos at the same time each time. Or be consistent with the posting time. 

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Facebook Live Video”

In this episode, Kim talks about how Facebook live video keeps getting better, and how sharing of videos is a great promoting strategy. For Free!

Key Takeaways!

• These videos will increase in reach organically over time. 
• Facebook does not let you do this with any other kind of post. 
• You get a low reach with self promotion using links to your event - But with Facebook live video, people are share your videos, and it has a greater reach.
• Facebook will give you analytics of the video posts. They provide information on their age, how long they’ve watched the video, what gender, and what location. You will find all these stats and it does not cost you anything. 
• Partner it with a paid post and increase your ROI, directly from the ad. 
• Kim urges you to take advantage of the self video promotion you can do at not cost.  Start talking to your audience be real and authentic and promote. 

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“A B-to-B Example On Get Buyers Instead of Leads”

In this episode, Kim shares more about going for the buyers instead of the lead with a business to business example. 

Key Takeaways on How to get paid buyers:

• Come up with a tool, template, or resource that you can offer for a dollar. 
• This will give you the opportunity to up-sell.
• If you have trouble coming up with what you can offer, talk to Kim.
• Just post you questions at facebook.com/kwalshphillips, and Kim will help you find your special lead magnet or dollar offer. 

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“More On Going After Buyers, Instead of Leads”

In this episode, Kim continues with going after buyers instead of leads. Kim shares another campaign to focus on buyers. 

Key Takeaways!

• Kim shares campaign details with her client - Speaking Empire
• Buyers have much more buy-in! -  They have given you all their contact information, credit card information. 
• Webinars - People can opt-in to something valuable, a training, and you have the opportunity to sell something because it is a sales presentation. 
• The ad copy  - To warm traffic the ads had a lot of white space and a familiar picture of Dan the face of the company, this ad did the best. To cold traffic, a picture of a microphone and crowd did the best. 
• You always want to split test your ad copy. 
• Total ad-spend as $500, but a 500% ROI!
• Join Kim for a training to show you how to launch a campaign! 

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!