In this episode, Kim Walsh Phillips shares about the high cost of ads during the holiday, and currently, those holiday prices have dropped. Also, Kim suggests running a “Best of Campaign” to share your past content, video, without ad cost. Learn more at 3daysto10k.com and Power Video of the Day.
0:20 - Kim hopes you all have a great Christmas and is very happy to get over the most painful time of the year for advertising. Kim mentions when trying to place Facebook ads, the holiday is a difficult time of the year to do so.
0:53 - Kim talks about how ad cost went from $8 to $24 per lead during the time between Thanksgiving and Christmas.
1:10 - Kim mentions that people in the coaching circle of Powerful Professionals were cautions to hold off on starting a new campaign during the holidays, due to astronomically high ad cost.
1:33 - Kim is happy to announce that the costs of come down, and now they are some $6 per lead. Kim mentions they are getting a triple number of leads in pre-day at this costs. And in the new year, they might increase the daily ad spend to 20% until that level out.
2:19 - Kim suggests that if you are running campaigns it is good to see if you can scale now and if you haven’t check. It is a good time to see if you can get into the game now.
2:30 - Kim share about a new campaign they are implementing, she is calling it the “Best of Campaign.” Kim says every 24 hours, they are doing it form 12 pm one day to the next, they are putting up a webinar they did during the year. This is basically 24hours of replay. This is an offer to see a free training video every day with a different topic from 7 of the best of the year.
3:31 - Kim mentions using Lead Pages, to set up the 7 videos and offers. Kim talks about how they are getting thousands of dollars in sales, with great engagement rates and open rates.
4:15 Kim once again suggest doing a Best of Campaign if you had done Training Video or Webinars in the past year. It is a fantastic way to get more ads in without any ad cost.
Resources Mentioned in this Episode
In this episode, Kim Walsh Phillips shares a great formula to help your ad copy to crush it! Kim talks about creating that ‘one big hook’, and the power of repeating the line at least 4 times to influence your fans to ‘click through’. This is a great episode to learn about creating a great hook (One Big Idea), campaigning the idea, and getting your ROI. Learn more at 3daysto10k.com.
0:20 - Kim shares that they are moving and shaking and on the way back to Jersey.
0:45 - Mistakes with Facebook Ads - People often make them to wordy. It is one thing if you are writing a long forum post and are an amazing copywriter. But, most people are not great copywriters.
1:15 - If you’re new to this and never wrote copy before. Kim suggests to repeat the Hook at least 4 times The Hook is the one big idea
1:50 - Kim gives an example for their hook being - “How to get 10K Facebook fans in 72 hours” and increase ROI.
2:10 - Kim mentions that their top performing and repeat that line 3 times.
2:40 - Kim talks about coming up the hook and launching the campaign. People want to know who you are Targeting, What you are doing for them, and How quickly you are getting it done.
3:40 - Kim talks about the power of outcome base Hooks, and repeating the line 3 times!
Resources Mentioned in this Episode
In this episode, Kim Walsh Phillips shares about keeping consistent with her 30-day challenge of Facebook Live. Kim mentions that with each new video her audience and engagements have been growing and this is a great way to get the best ROI, for free!
0:20 - Kim shares that she is getting ready for a day long of planning for memberships.
0:45 - Kim shares that she has been keeping consistent with the 30-day challenge of a daily Facebook Live. Kim also talks about keeping consistent as long as Facebook live has been around, at least once or twice a week.
1:20 - Kim shares that she has never been this consistent, even during with busy season and after a glass of wine.
1:45 - Kim mentions that the more she is doing a Facebook Live video, the more people are showing up to join, and it has become more interactive. Kim says each time she does a video it keeps growing and building
2:00 - Kim says she may not stop even after the 30 days are up. Because she consistently keeps getting opt-ins and it is driving the ROI. And it is 100 percent free to do this!
Resources Mentioned in this Episode