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Facebook Sales Strategies with Kim Walsh Phillips

Award-winning speaker, author, strategist, and CEO of Powerful Professionals, Kim Walsh Phillips pinpoints how to maximize your Facebook ROI. In each quick-paced 5- to 30-minute episode, she discusses action-oriented sales and marketing strategies for Facebook. If your company needs more qualified web traffic, leads and sales, this is the perfect place for you to discover how to distinguish yourself from the competition and win more customers, clients or patients by utilizing Kim’s latest Facebook Sales Strategies. Topics include tactics for sales-driven Facebook Ad creation, copywriting, images, and headlines. Plus, the most up-to-date news on Facebook’s changing guidelines and rules. Discover how to optimize your Facebook marketing and produce more web traffic, leads and sales by turning Facebook users into customers who buy now!
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Now displaying: August, 2018
Aug 27, 2018

In this episode, Kelly talks about the steps you can take to fix your Facebook Pixel, or anything else, whenever it stops working.

Key Takeaways!

  • Kelly LeMay just discovered something interesting within Facebook, and she wants to give YOU the heads up on how to identify what to do in the future. 

 

  • She wants to share with you what to do when your Facebook Pixel is NOT working. 

 

  • Here’s what you want to do when this happens:
    1. Run through your funnel. Has anything changed? Is anything broken?
    2. Create a new custom conversion. By creating a new conversion, this sometimes will fix the problem.
    3. Get a fresh set of eyes. Get someone else to look at the problem, such as Facebook, to see if they can figure out where the problem is coming from. 

 

  • You can get 10,000 Facebook fans in 3 days or less at 3daysto10k.com

 

Resources Mentioned in this Episode

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

 

Aug 14, 2018

In this episode, Kim talks about how you can make your copy about the outcome in order to have more successful ads.

Key Takeaways!

 

  • Kim has been finding that lately, her client’s copies have been about the product/service they are offering rather than the outcome that their product/service will bring to the customer.

 

  • People want to know what your thing is going to do for them! 

 

  • Just mention one outcome, because if you try to teach too many things in one ad, nobody is going to pay attention. Each ad needs to focus on ONE transformation that the customer is going to get and just that. 

 

  • Her number one campaign that she runs is her 10,000 fans program because it offers one small outcome that is desirable, quick, and people love it. From there, these customers can start to benefit from her other products and services. 

 

  • Look at your offers today, and make sure you are making it all about your customer and the transformation they are going to have if they work with you. 

 

  • You can get 10,000 Facebook fans in 3 days or less at 3daysto10k.com

 

Resources Mentioned in this Episode

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

 

Aug 10, 2018

In this episode, Kim talks about how you can use images, specifically headshots, in your ad sets to get the best results. 

 

Key Takeaways!

  • Make sure you listen to the last episode, where Kim shared how to scale your ads.

 

  • They have tested so many different things when it comes to images. From videos, to icons, to clickbait, to personal snapshots of life, they have tried it all. 

 

  • They have found that a combination of things work best. Some ad sets work well with personal snapshots, while others work well with videos.

 

  • What they have found is that using professional headshot images with a few words on the post has been working really well. 

 

 

  • The colors that are working the best are red and yellow.

 

  • They are continually rotating in new images into the ad sets, and it doesn’t seem to be negatively impacting the cost. In fact, it’s been IMPROVING the cost.

 

  • You can get 10,000 Facebook fans in 3 days or less at 3daysto10k.com. 

 

Resources Mentioned in this Episode

Facebook.com/KimWalshPhillips

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

Aug 10, 2018

In this episode, Kim talks about the best strategy for scaling your ads so that you can get the best results. 

 

Key Takeaways!

 

  • Recently, they have been testing a bunch of different things. They run a campaign every week to get people to join their 3 day training to get 10,000 Facebook fans in 72 hours.

 

  • When it comes to scaling, she likes to start small. You want to start small on spending for your ads so that you can test it out, and really make sure they work. 

 

  • The best scaling strategy is to increase by 20% every 3 days. 

 

  • The day you do it, be aware you are going to have a bit of a budget jump. But by the next day, it will level out. 

 

  • You can get 10,000 Facebook fans in 3 days or less at 3daysto10k.com. 

 

Resources Mentioned in this Episode

 

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

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