Facebook Sales Strategies | Episode 111

“How do you build your audience before a big product promotion, event, or sale?”

In this episode, Kim talks about her recent announcement of her book, “The No B.S. Guide to Direct Response Social Media Marketing,” astoundingly, the free chapter download has had hundreds of thousands of downloads, and the book, not yet on sale, has already hit, The Best Seller list. So how do you make a phenomenon like this happen? Kim mentions that is takes a great amount of advance planning. 

Here are some of Kim’s tips:

Kim mentions that you have to warm-up your audience, so when your product is ready, your audience is ready to buy!

Run Blog Post Ads

These Ads run to Cold Traffic, and you have the Cold Traffic setup as a “look-a-like to your best customers”.You will be able to do this through Facebook’s Ads platform.   

Retarget 

Retarget your website traffic with a “Facebook Like Ad.” This is how your get raving fans and others see the” Likes,” and sharing of your posts. 

Create Engaging Content

Next, your will create content that does not ask for anything back. Just pure compelling content your traffic to consume. Post at least twice a day.  Ask them questions and provide valuable content.  

Offers to Qualified Traffic 

Run your offers ONLY to qualified traffic. The qualified traffic are those who had previously visited your website, email list, or your Facebook Fans. This traffic will be the only group who see your offer, hear about your promotion, asked for a sale, or participate.  

More about the Warm Traffic

This way you are only offering to those who are warmed-up to your offer, and more likely to convert.  Then announce it to your Facebook group. This makes them more interested in sharing with others on Facebook.  The sharing activity leads to a viral message among your follows, and to their friends and family. 

To get your free Chapter Download go to: www.nobssocialmediabookchapterdownload.com 

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

Facebook Sales Strategies | Episode 110

 “I have a big announcement!” 

In this episode, Kim has a big announcement of her new book  with Dan Kennedy, “The No B.S. Guide to Direct Response Social Media Marketing,” which will be available on November 10, 2015. Today you can get a free chapter download to the book! Also, you will be entered into a drawing for a Social Media Pro Package, which includes: a signed copy of the book,  a full year of membership to  “The Marketing Insider Lead,”  a full year subscription to Canva, and a full year of Edgar.  

To get your free Chapter Download go to: www.nobssocialmediabookchapterdownload.com 

Resources Mentioned in this Episode 

Canva

www.canva.com 

Meet Edgar

www.meetedgar.com

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

Facebook Sales Strategies | Episode 109

“How do you get people to Opt-In to your email list using Facebook?”

In this episode, Kim shares three news ways to get your audience to opt-in to your email list, all through Facebook. A big part of your Facebook marketing is building your email list. Here are a few ways to get your audience off Facebook and into your email list. 

Reasons to Build Your Email List!

Email List and Paying Facebook?

You don’t want to keep paying Facebook to reach people through Ads. You should have some control over this as well. In any case something should change immediately on the Facebook platform, you want to make sure your have your full email list of your prospects. 

Organic Reach on Facebook 

Organic reach on Facebook isn’t increasing, it is decreasing! So why not have your email list build quickly.  

3 Ways to Crush it!

Using a Contest

• Tie a contest into your regular old download. This is your free chapter or free report.  It creates a sense of urgency for them to enter the contest by whatever deadline you provide.  

• Offer an incentive that is complementary.  For example, Kim offers a free chapter download that also doubles an entrance to the contest.

• Offer a Checklist -  This can be a checklist of action items you perform when launching a product or implementing a strategy, or a customer project. 

• Offer a Template -  This can be recipe, a template you use to start a customer project, a template your use to start an account, etc. 

Keep in mind these are ideal practices to repurpose things you have already created and offer them as premiums to gain Opt-Ins. 

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

Facebook Sales Strategies | Episode 108

“What every business needs to know about Facebook Advertising, But they don’t!” 

In this episode, Kim talks about what every business should know about advertising on Facebook. 

Here are some details:

• According to Social Media Examiners 2015 industry report, only 42% of businesses are able to measure their social media activities. 
• 87% of businesses plan to increase their investment of time and money on social media.
• Be bold and follow your own measurable results on Facebook. 
• Practice precise targeting.
• Make sure you can write your “About Us” to your best customers and reaching out to your specific market.
• Gain trust with your prospects.
• Do 3 steps before asking for there email address: Start with a new feed Ad that leads to a blog, then re-target for a Facebook “Like,” then re-target for a page finally asking for an “Opt-in.”
• Measure everything: Use Conversion Tracking, Facebook Ads Manager, and Power Editor 
• Don’t hit “Boost Post!”

Resources Mentioned In This Episode

Ads Manager Information

https://www.facebook.com/business/help/200000840044554

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

Facebook Sales Strategies | Episode 107

“Facebook’s Ad Chief says, ‘Messenger could cash-in on consumer messages to businesses.’”

In this episode, Kim brings us more news about Facebook Messenger. Particularly, on the possible new venture on the Messenger platform to cater to businesses. Facebook's Ad Chief, mentions that they are at the early stages of direction relationship between businesses and customers.  Messenger has 700 million monthly active users, so it is only a matter of time before the service is monetize for business use. While the service to not only about chatting with friends, Kim shares her insights about how businesses should implement Messaging in their communications strategy.

Here are some of Kim’s concerns and suggestion about Messenger

• People more likely to message your business on Facebook, over calling you.
• Don’t turn off the messenger -  this is where your audience is hanging out, and it is quick and easy for your prospects to find your business and connect with you. 
• Make it easy for them to contact with you on the messenger, even if it mean you have to manage it!

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

Facebook Sales Strategies | Episode 106

“Just announced, Facebook offers 360 video!”

In this episode, Kim talks about the 360 video offered by Facebook. Here are some details of what that means to you.

How 360 video works

• There are a special set of cameras for recording
• When you’re on Facebook, you can choose the angle you want to watch
• When you’re on a web browser, you can drag your curser around to watch different angles.
• Mobile devices you drag your finger to watch different angles
• From your phone your all be able to hold up your phone and move it to see all angles. 

Here is what you should learn from this a businesses. 

• Video is getting deeper and growing fast. 
• Make sure in implement video as apart of your posting strategy
• People want to escape and virtually join your space 
• Check on your favorite brand and see if they’re using these 360 videos!

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

Facebook Sales Strategies | Episode 105

“How do you breakdown communication barriers in your Facebook Ads?”

In this episode, Kim shares a several tips to breaking down communication barriers in your Facebook ads, so your can communication clearly and build relationship with your audience. 

Here are your tips:

Use face-to-face interactions when possible 

This is about getting to know people and understand contextual clues of their body language. How do you do this? Use more video to build respect and trust with your target audience. 

Be more self-aware

This is a proactive shortcut to clear communication. This is taking the time to recognize  the negative reaction your style interactions can cause. For example, look at the way you comment,  take the time to do a greeting in your post, and be transparent to show them the real you. 

Admit that you may not ways know best

Share some of the struggles you have and talk about it with your audience, and occasionally ask them for advice. This is  a great way to build trust with your audience. 

Appreciate Individuality

Talk to people about the different ways they are different, and take the opportunity to learn from your audience. 

 Encourage a collaboration

Get a discussion going. Ask them “What is your favorite app?” or “What is their favorite technology to use?” and “What is your is a great time-saving tip?” Get them talking with one another and encourage engagement.  

Eliminate imagine hierarchy

Show them you are there to serve. Make sure they know you’re the expert and an authority in your industry, but there is a way to do this without being arrogant. Perhaps, it maybe good to let them know where you came from. 

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

Please leave us a review on our show notes page or on iTunes at: 

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Facebook Sales Strategies | Episode 104

"More changes to Facebook’s Ads Platform!"

In this episode, Kim talks about updates in the Ad Platform on Facebook. Here are a few changes you can expect with view impressions and outsources analytic partnerships. 

View Impressions

100% in view impressions, this is great for advertisers so they can purchase or pay for an ads, only where the entire ad will pass through the person’s screen and or news feed. So if part of your ads show, it does not count. This is a new for all types of ads including, Text, Photo, Links, and Video. This great because you will not be charged for the ad unless the whole ad is in view. 

Video Ad metrics measured by Moat

This is a partnership with Moat to analyze the video and verify stats and metrics.

 If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

Resources Mentioned in this Episode

Moat

http://www.moat.com

Facebook Sales Strategies | Episode 103 

“How to make your Facebook fans feel really, really special”

In this episode, Kim talks about ways to make your fans feel special. 

Here are some suggestions:

Give them some special pieces of content that is just for them. Through Facebook’s Mentions app, make videos that are just messages just for them. 

They can receive tips, strategies, just getting to know you better, live chat, all through the mentions app. 

If you are having a hard time getting verified by Facebook, just create videos of tips, strategies for your audience. You can promote the video on email, but don’t release it anywhere else. 

FoMo

People have a  “Fear Of Missing Out,” so release information out ahead of time, or let them know what’s coming tomorrow. Ex, “Tomorrow I will be release this new report…” Because if they are expecting news from you, they are most likely to share it!

Giveaways and Prize Promotion

This is a great way to engage your audience only make these prizes and giveaways only available to them. 

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

Please leave us a review on our show notes page or on iTunes at: 

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Facebook Sales Strategies | Episode 102

“Breaking News from Facebook, that now introduce new tool for journalist!”

In this episode Kim, talks about the new journalist tool by Facebook called “Signal”. Kim mentions that you want to use this new feature for the possible outlet of media content and information. 

Here are things to remember when creating content:

• Remember to share content that your audience will care about, but still with the knowledge that a reporter might pick it up. 

• Kim reminds us that your story maybe pick up by the New York Time, because of a great Facebook post. 

• Make sure you are giving all the correct information about your company, you have links to the correct contact information, and you’re using your keyword and share your content directly. 

Resources Mention In this Episode

Signal

https://www.facebook.com/facebookmedia/get-started/signal

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

Facebook Sales Strategies | Episode 101

“What does the founder of Facebook dislike?” 

In this episode, Kim talks about what the new “Dislike” button created by Mark Zuckerberg. It is not necessarily for the happy things people post. But, maybe for those unfortunate things that happen. Zuckerberg mentions this dislike button is not to create negatively on Facebook.

How does this affect your business:

• Make sure your posts are full of value creating content and not spam!
• Keep your content 85% PPS and 15% QVC. Meaning you only want to promote 15% of the time, and 85% of the time your content should be based on value. 
• Make sure it is so good that if your weren’t giving it away for free, people would pay for it. 
• Make sure you are giving them what they want. Answer the top ten questions your prospect ask you. 
• Make a list, and pull out nuggets, tips, facts  and great quotes from your blogs, and offer those a comments as well.

These steps are a great way to keep getting those thumbs up!

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

Please leave us a review on our show notes page or on iTunes at: 

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Facebook Sales Strategies | Episode 100

“What goes into writing a Facebook headline?” 

In this 100th episode of Facebook Sales Strategies, Kim celebrates with a special guest, Mike Cidola, Directer of Marketing of GKIC Insider Circle. Stodola shares some quick tips on how to write the perfect headline for your Facebook Ad. 

Here are Mike’s suggestions:

Pain Points

Figure out peoples pain points, which helps them get out of a pain, an obstacle, or achieve a goal.

Objections

Think about the objections people might have. Or answers those objection in the headline.

Go over a swipe file. 

This is a file of headlines you like, headline that worked for you in the past, headline you see on Facebook ad or in other subject line, and emails. 

Get different mindsets. 

You can get different headlines for different target markets. This goes for one headline to general target market. But, how about if you are targeting males, females, young, old, the wealthy, and not as affluent. 

Pattern Interrupt

Instead a headline that reads “The Five Step Blueprint to Creating a Four, Five, or Six Figure Side Business that Runs on Autopilot,” the pattern interrupt is calling it “The Machine.” This is a simple change up, usually followed by the entire headline, for example: “The Machine: The Five Step Blueprint to Creating a Four, Five, or Six Figure Side Business that Runs on Autopilot.”

Resources mentioned in this episode

www.gkic.com

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

Facebook Sales Strategies  | Episode 99

“How do you leverage different location to get more “Oomph” for your Facebook page?”

In this episode, Kim talks about leveraging your location to generate excitement and energy for your Facebook page.

Here are some details:

• Create a post specifically from and on-site location. Like, a new hotel,  a meeting space, and airport, etc.
• Post live from that location! Live video works great, or a written post, and don’t forget to tag the location. 
• The location respond to you back, and when they respond to you ,all of their fans will automatically see your post. 
• It also shows you people you are connected to who have responded from that location
• This allows you to leverage your post to connect to more people. This is another great way to create rapport with your audience and target market. 

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

Facebook Sales Strategies | Episode 98

“$208,202.98 from automated sales on Facebook! Do you want to do the same?” 

In this episode, Kim shares details on revenue generate from automated sales on Facebook without doing any work. That’s right, no sales calls, no client work, no design creation, just pure revenue. However, this requires a whole lot of working on the front end to make this possible. 

Here are the details!

• Revenue generated from an automated online sales funnel. 

• Through several channels all coming from Facebook. A Free Video Training at fbsaleslaunch.com

• The landing pages is already optimized for the person visiting and provides several options to watch the training video. 

• The individual will watch the video at an assigned time and then is offeedr the opportunity to enroll in the FB Profit Power Course. This is a course that offers a step-by-step blueprint to turn Facebook leads into sales. 

• If the webinar viewer does not signup for the FB Profit Power course. He/She will receive a follow-up sequence of emails to encourage enrollment. 

• When webinar viewer makes the smart decision to enroll in “Turning Facebook traffic into sales,” the person will  automatically receive login details to the course. This is a completely automated funnel! 

Here is the structure for the funnel:

1. Identify the needs of your target market
2. Turn those needs into a course outline
3. Develop a webinar outline to sell the course
4. Promote your webinar on Facebook 
5. Develop your webinar
6. Hold your webinar live and record it
7. Sell your course!
8. Repeat your sequence

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

Facebook Sales Strategies | Episode 97

“Here Are Some New Ways To Use Customer Reviews!”

In this episode, Kim talks about why you should care about customer reviews and a couple of new ways to use these reviews. Studies show that only 14% of people believe the Ads that  put out. But, 78% believe anonymous peer reviews. 

Here are a couple of unique ways to use testimonials or customer reviews

• Feature different images in carousel of ads. Quotes and image vary, these should all have a similar theme. 

• Kim mention that she like to use the customer’s whole name  and the town they are from in testimonials and reviews.

• Use copy doodle from CharacterCopyPaste.com, add in the “5 Star” review, by including the doodle images of stars. This is a great way to subliminally send a messages that you receive  5 Stars.

Resources mentioned in this episode

CharacterCopyPaste

http://copypastecharacter.com

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

Facebook Sales  Strategies | Episode 96

“A Major Pet Peeve about Facebook, and How You Might Be Doing It Wrong!”

In this episode, Kim talks about a major pet peeve practice on Facebook. This is the personal and professional profile usage and content posting. 

Pet Peeve!

Kim is a friend and a professional colleague of her client base. However, her pet peeve see some of those who are posting personal material on their business pages as well we their personal profile, or vice versa.

Sometimes there is good reason to share personal or professional content with both profiles. However, your business audience shouldn’t see all your personal posts of kids, joy, sadness, cats, etc. You want to provide value, and sometimes depict your authenticity and openness, however, it needs to be done tastefully. 

Here is the deal!
Your personal page is for things that are personal to you. Thing like, blogs that pertain to your personal views, pictures of kids, cooking recipes,.etc. On the other hand. Professionally, your business page is used for things that will bring value to your audience. Such as business posts and blogs with value creating content. 

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

Facebook Sales Strategies | Episode 95

“What is the Second Most Popular App in the United States and Why Should You Care?“

In this episode, Kim shares information about the second most popular app in the US. You guess it, Facebook Messenger! Facebook has a 73.3% reach, which means, those who own a smartphone are using Facebook. That is 191.4 million people on Facebook. Facebook Messenger has a 59.5% reach, and YouTube as a 59.3% reach. 

Why is this so important? As a business, you need to be cutting edge and build messaging into your business. You want to make sure you are communicating clearly and quickly with your customers or fans in the mobile space. Your customers and fans want instant access to answers and information and messaging is a great tool to do so.  Now on your page your can message people directly and privately. This a great way to communicate offline when you need to, or speak directly one on one with your customers.

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

Please leave us a review on our show notes page or on iTunes at: 

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Facebook Sales Strategies | Episode 94

“How Do You Use Facebook to Drive Your Event Results!”

In this episode, Kim gives us an example of using Facebook to drive event results. Kim talks about the organic results in this church event. 

 Here are a few pointers:

• Use power days to drive traffic. 
• Take tons of picture and video clips to drive traffic to your page. 
• This will increase engagement, Likes and Comments, and Sharing.
• This will help the overall reach of this account all organically. Use “Reach Juice!”
• Facebook will show your page as your reach continues to grow. 

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

Please leave us a review on our show notes page or on iTunes at: 

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Facebook Sales Strategies | Episode 93

“It’s All About Landing Pages!” 

In this episode, Kim answers the question, “Where Should My Landing Page Be?” Stay tune to learn how to optimize the placement of your landing page. 

Here are a few tips:

Kim believes 100% that your landing page should be on your site, instead of site like,  UnBounds, Optimizely, Leadpages. The reason for this is to avoid the associate bad ranking of some of these sites. However, they are great services and offer quick and easy, time saver amenities. Kim suggests the non hosted versions, if your are going to use these services. 

Next, traffic to your site helps your SEO (Search Engine Optimization), and if your are using the variety of ads and conversion pixels, they are on your very own site. You can also do some “Heat Mapping,” to see where people are going or not going, which you can check in your analytics. 

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

Please leave us a review on our show notes page or on iTunes at: 

ocreativegroup.com/podcast

Facebook Sales Strategies | Episode 92

“Facebook Makes Some Big Changes to Mobile!” 

In this episode, Kim talks about the mobile access of Facebook business platform. Here are a few new features. 

The Call to Action Button!

You can add this button if you need it,  it is an optional feature. It can be titled, Download, Contact Us, Sign-Up, etc. 

This button is now in bright blue, and Facebook understands that direct response works. So they are trying to get that to work for you. Also, you will be able to see that stats on your Call To Action button!

Two new buttons!

You can now say Call Us! This is now an option as a Call to Action button as well. Secondly, you can to say, Contact Us or Message Us. 

Additional Options

Here a couple of additional features to your page.  You have to option to add a “Shop Now” button. So if you have products for sales you can show a catalog or list your services. 

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

Facebook Sales Strategies | Episode 91

“How to Attract New Leads”

In this episode, Kim focuses on the strategy of attracting new leads. Here are a few point to do just that!

• Focus on content value

• Create a warm lead

• Retarget those who have already visited your website

• One process to follow is to show content that is not going tell them to do anything. In this case use a blog or article to qualify for prospects. 

• Notice that these ads are not going to focus on you or your brand. Simple because they don’t know you.  This first phase is focus on them and getting them to “click!”

• You are going to create a “Headline Quote” that is curiosity peaking. This is to entice the reader to click. 

• The Text below the Ads in going to be about the blog or post.  

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

Facebook Sales Strategies | Episode 90

“How do you promote a blog post effectively using Facebook?”

In this episode, Kim shares a process of creating a blog posts, from written to published on Facebook. Also how to promote your blog post and keep traffic returning. 

This is the process to create an impactful post:

• Create a theme for the month that is generally about what your are promoting. 
• Write your 4 blog post for each week
• Create title images for each post, with 20% or less text.
• Proof read your blog post before you publish
• If you use InfusionSoft, have it scheduled to go out to your email list.
• Have your post scheduled to go live on your website.
• Have Tweets created for posting on Twitter.
• Turn your Tweets in to Social Media post, such as, Facebook, LinkedIn, etc. 
• Use and repurpose whichever social media post get the most responses. 

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

Facebook Sales Strategies | Episode 89

Kim shares a great new resource today!

In this episode, Kim shares a great new tool called “Thumb Tack.” 

The features of Thumb Tack:

• This is the best and smartest ways to hire a professional to get your projects done. 
• This service provides ways to connect with professionals anywhere, local or on travel.
• Kim recalls using this service to help build office and home business furniture.
• You can use this service to hire a personal assistant to help with administration task
• You hire personal to do social media tasks, collecting content, quotes, images, etc. 
• You can use the service one-time or for on going work. 

This is a great on-demand resource of professional there to help you, who do an awesome job! 

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

Resources mention in this episode

https://www.thumbtack.com

Facebook Sales Strategies | Episode 88

"Can you use Facebook to make your email better?"

In this episode, Kim talks about improving the effectiveness of your email program. 

Here are a couple of examples to follow:

• Test out the subject line of your sales email by doing post test first
• Try out different subject lines of your post, and create a social media post for each subject line
• Create them so that the have the same link to the same landing page. 
• Run a test to see which post gets the most clicks 
• You can run the post like an ad or an organic post
• Do the same kind of test if you're going to use images in your posts, and see which which gets the best response. 
• This is a great way to test subject lines for emails sales pitch before they go out. 

This test is also great for the direct mail

Test your copy and your images in a social media post before you do direct mail. Both test strategies will save you time and money. However, you will get different response on social media, but you will have substantial data for your marketing campaigns, that would not have other wise. 

Lastly, do a survey and ask question like: what is your frustration, or your greatest sign of success. This will help with your copy points, in the langue your potential audience is understanding and telling you. This can be free or boost the post! If you need quick feedback give and incentive. 

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

Facebook Sales Strategies | Episode 87

“What do you do when you want to go on vacation and your Facebook strategies need to keep on moving?”

 In this episode, Kim talks about being able to have a balance of work, life, family and talking time off to enjoy. Kim shares some tips on what you can do you keep up with your social media content, while you vacation. So how do you engage someone in order to manage your social media, so you can be completely separate. 

Here are a few tips to do just that!

Come up with some guidelines from things to rely to.

Come up with a list of commonly asked questions, and answer them accordingly.

Make a list of emergency situations, and when they should contact you, to ask how to rely or what to say, or text message you.  

Schedule your post ahead of time so you don’t have worry about it, using Facebook scheduler, Edgar, or Hootsuite. 

Importantly, do a trial day with your assistant, while your still accessible, before your go on leave or vacation. 

Use services like Jiang can do screen sharing, voice overs and video training.  Basecamp is a project management tool you can use to create templates, task list, and scheduling. This is a great tool to communicate with your employees and Virtual Assistant, or help. 

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

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Resources Mention in this episode

Basecamp

https://basecamp.com

Jing

https://www.techsmith.com/jing.html