In this episode, Kim Walsh Phillips talks about “desktop only” option and recent concepts that Kim has been testing lately. Kim talks about retargeting ads, and how her numbers have increased with using certain strategies. Get the scoop here and listen to today’s episode!
0:17 – Welcome!
0:21 – This is what we’ve been testing lately!
0:23 – Getting back in-touch with people when they have visited when our high-end programs. Our social media cache machine is a class that we offer. There is an option of a VIP event. I usually sell one or two of them. I always want to sell-out, though. So I was looking for ways to market those spots for the class.
0:54 – We set up a retargeting ad. They can message me, and/or contact us directly.
1:14 – They get their answers interested and we get to see who might want to sign-up.
1:27 – Make sure you send people to the messenger.
1:35 – We’ve been trying “desktop only!” We get a more educated audience using this way.
2:20 – The numbers are increasing.
2:30 – If your target audience is older and professionals – try desktop only concept.
2:47 – “3 Days to 10K” – enroll today!
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In this episode, Kim Walsh Phillips talks about a new feature within Facebook Ads. This feature is a Campaign Budget Optimization, and a great way to optimize on cost per lead. If you are like Kim and run more than one ad set at a time this is a much see feature! Learn more at 3daysto10k.com.
0:20 - Kim talks about Campaign Budget Optimization
1:00 - Kim talks about get 13 dollars a leads, then it lowered to 8 dollars pre lead.
1:30 - Kim says this Campaign Budget Optimization has lower the cost per 5 dollar per lead.
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In this episode, Kim Walsh Phillips talks about what her practice is to keep memberships going. Kim shares other outlets and reminders you can do to stay engaged with your customers and keep them in membership programs.
0:20 - Kim talks about her recent VIP retreat center event for the membership programs. Kim shares about the variety of entrepreneurs launching their platform.
1:10 - Kim continues to shares about the provided masterclass for their members.
1:40 - Kim continues to share about the marketing outside of Facebook, with new letters and printed postcards.
2:00 - Kim talks about reminding the audience by doing Facebook lives for the masterclass. All these practices keep the membership going with your current customers.
Resources Mentioned in this Episode
In this episode, Kim Walsh Phillips talks about images! This is a great episode to learn about how to save on cost for leads. Kims shares about changing images out on ads every 2 days to save on cost per leads. Learn more at audiencemagicwebcast.com
0:20 - Kim talks about their battle to get leads into their weekly webcast. Kim shares that they are running a weekly webinar call “The Audience Magic System.” This is about quickly turning your audience into to a list of buyers.
0:46 - Kim continues to share that when they first started leads cost about 8 bucks a piece, and kept creeping up in cost to about 17 bucks. Then, they would change the images and cost would back down again, and over and over. Kim decided to change images every two days.
1:15 - Kim talk about how cost would go down dramatically with 2 day image changes! The webcast mentioned is at audiencemagicwebcast.com
1:40 - Kim continues to share that their cost per lead went from 13 dollars to 4.44 dollars.
2:00 - Kim suggests to bring lead cost down on Facebook, batch your images and use the same ad copy. This will cut ad cost by 1/3!
2:40 - Sign up for the Audience Magic Webcast here!
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In this episode, Kim Walsh Phillips talks about thinking Outside the Box, Kim talks about running campaigns besides lead generation. Kim shares that you can use Facebook ads to generate more money. Kim shares how you can do this by thinking outside the box and using your list and Facebook ads to do this. Learn more at 3daysto10k.com.
0:20 - Kim talks about campaigns you can run beside lead generation. Kim first talks about their lead generation doing the 3daysto10k.
1:00 - Kim continues to talk about Facebook ads and how this makes the first appearance of the services such as 3daysto10k, then the social media cash machine, then finally the Powerful Professionals membership program.
1:54 - Kim talk about the free webinar that they use to sell their way into their Masterclass.
2:00 - Kim continues that the use the Facebook ads to promote a weekend promotion as well. For example, a magazine that they’re promoting.
3:00 - Kim says once people are on your list, how do you want them to behave and what do you want them to do. And can you use Facebook ads to get them there?
Resources Mentioned in this Episode
In this episode, Kim Walsh Phillips shares about a failed tactic with their ad design. Kim provides insight into sticking to strategies that work. And how this could help you in your mission to bring down your cost per lead on Facebook. Learn more at 3daysto10k.com.
0:20 - Kim talks about how they are in aanever mission to get cost per lead down, because it hurts the ROI. Kim talks about about their weekly campaign at 3daysto10k.com.
0:50 - Kim continues to talks about how they are constantly trying to find new ideas to run this campaign and get the cost per lead down.
1:00 - Kim talks about how they are InfusionSoft or Keap people, and they like using this service to help run their campaigns. And they tried another CRM but she will not mention their name. However, Facebook has been banning this service and shutting down their Ad account.
2:00 - Kim talks about how they do not run any Black Hat ads and they are totally legit. But when that started back up, their cost per lead stunk.
2:39 - Kim mentions that got back up and running by changing their wording around with a softer approach, which helped their cost per lead.
3:00 - Kim talks about trying something new, but still using their Red, Black, and White ad colors. Kim mentions that Kelly, tried WordSwag and recreate their ads and colors. They ran the ads, but they did not work, and the cost per lead did not change.
4:10 - Kim says this may not be the issue for you, doing recreate ads, but stick with what works for you. Also, Kim strongly suggests checking the numbers because it always tells the truth.
Resources Mentioned in this Episode
“What to do After First Contact"
In this episode, Kim Walsh Phillips talks about following up and retargeting with those who may have shown interest by clicking thru or signing up, but they did not show up. This is a great episode to know what to do when your audience begins to follow the “Juicy Carrot.”
0:20 - Kim talks about first contact or that first lead. Kim talks more about the details of the “Juicy Carrot” and getting people to opt-in or signup for your webinar.
0:46 - Buyers are set up in 2 categories - The Skimmers and the divers. Divers jump in the pool. The skimmers are one sure and the make up some 85% of those in the market.
1:30 - Kim talks about the 12-minute social media cash machine program. If you get more than 1% of people to click-thru now your ad that is good. And if you get more than 20% of people to opt-in that is great!
1:40 - Kim talks about getting 10% of those that land on your Thank You page, that is a profit maximizer.
2:39 - Kim suggests retargeting these people who may be clicked thru or opt-in but did not show up
2:45 - Kim talks more about following up and or retargeting because these people showed interest but did not show up.
Resources Mentioned in this Episode