“Facebook Promote The App Install”

In this episode, Kim talks about how as apps evolve over time, app businesses should take valuable actions within their apps. 

Key Takeaways!

• When it comes to mobile apps – this is where it is!

• A Facebook report shows that almost 90% of the time people spend on their mobile phone is spent in apps.

• 58% of mobile purchases, in the U.S., are made through apps.

• Not every person who installs an app will take an action in it that is valuable to businesses.

• 30 days after people install the app - only 6% of them are using the app. 
• • This means that not all app installs are created equal. 

• As app businesses evolve – it’s important for the businesses to take valuable actions within their apps. 

• New Product: App Event Optimization 
• • Help businesses optimize long-term app. value beyond the app install. 
  • People have seen great results, so far. 
  • It’s available around the world. 
  • They are going to provide an upcoming webinar on August 2^nd.
  • Checkout: facebook.com/business/news/beyond-mobile-app-install

• Businesses such as GAMING and MOBILE COMMERCE are seeing success.

• Checkout: theultimatesocialmediasalesengine.com

Resources Mentioned in this Episode

facebook.com/business/news/beyond-mobile-app-install

theultimatesocialmediasalesengine.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

"Some Ad Set Ideas”

In this episode, Kim talks about the different ad sets that you can use for your next webinar. 

Key Takeaways!

• Visit: theultimatesocialmediasalesengine.com

• For the webinar: Kim ran ads to get people to attend the livecast.

• Different types of audiences we targeted:
• • Audiences between $3-$8 per lead - to get them to register for the webinar. 

• We spent $1,300 on Facebook ads.
• • We brought in thousands, and thousands of dollars, because of this. 

• Between our e-mail list and Facebook ads we had about 900 people register for the event, and almost 300 people attended.

• Our cost per sale was incredible!

• Different ad sets:
• • Warm traffic ads
  • Other people’s fan pages
  • Social media examiner plus friends of fans
  • Accounts plus Facebook page admins. – this one didn’t perform as well. 
  • Those who have seen a video of Kim’s before – it was worth testing.
  • A look-alike of our webinar conversions

• Hopefully this list gives you some ideas!

• Checkout: theultimatesocialmediasalesengine.com
• • Cart closes on Monday! 

Resources Mentioned in this Episode

Here’s Your Step-By-Step Blueprint For Creating Raving Fans and Turning Them Into Cash-Paying Buyers For Life!

theultimatesocialmediasalesengine.com 

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Accelerating Your Adspend”

In this episode, Kim talks about the two different ad delivery options available through Facebook Ads Manager. 

Key Takeaways!

• Today when Kim was on her coaching call with her marketing insiders elite group...
• • Side note, checkout: marketinginsiderselite.com

• We were going through our latest livecast campaign – and Kim was showing them the different ad sets Kim had set-up.

• I noticed a new feature on Ads Manager:
• • Being able to choose “accelerated” or “standard” delivery of your ads. 
  • This has been offered for a while on Power Editor.

• This is how you can manage how your ads are delivered:
• • 2 different options – standard or accelerated 
  • Delivery type
  • For most ads - Facebook suggests that you use the “standard” delivery option.
  • • To help your budget.
  • Or time sensitive campaigns – use “accelerated” delivery.
  • • Kim thinks this makes a lot of sense if you are trying to run a campaign to get people to opt-in to a webinar, etc. 

• Keep in mind these things for “accelerated” delivery option...
• • 1.) You are required to use manual biddings you can control the maximum price of your ad delivery.
  • 2.) Also, choose maximum cost bidding rather than average cost bidding.
  • 3.) The ads still need to be reviewed. 
  • • Submit your ads in adequate time!
  • 4.) Potential higher costs.
  • 5.) Early budget spend. 

• Kim loves this fact that you can help jumpstart your next campaign. 

• Checkout this training: fbsaleslaunch.com

Resources Mentioned in this Episode

Facebook Ads Manger: https://www.facebook.com/business/help/200000840044554

Facebook Power Editor: https://www.facebook.com/business/a/online-sales/power-editor

Launch – Grow – Scale – Thrive – Repeat: Marketing Insiders Elite Group

marketinginsiderselite.com

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

"How Do You Thank Your Customers and Make More Sales”

In this episode, Kim talks about giving your members a special bonus for being a member!

Key Takeaways!

• We wanted to thank our current members, and give them a special bonus.

• Kim posted in that group, that before they ordered, they should use a different link to order – because we were giving them a special discount to members.

• Not only were our members happy – 50% of the sales, during the livecast, were by members who used that link.

• Very effective!

• If Kim didn’t post that link – sales might not have happened.

• Members were reminded of why it’s awesome to have their membership – something special just for them!

• Use your Facebook Group – to give your members/clients/customers special perks and values that nobody else gets.

• For your next launch – offer a special price just to your members, and post it in your Facebook Group.

• Get cranking on that! ☺ 

Visit: fbsaleslaunch.com

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“A Huge Lesson About Facebook Live”

In this episode, Kim talks about how running your Facebook Live Video, for longer periods of time, can help reach more people. 

Key Takeaways!

• The Facebook Livecast is finished – and it was very successful!
• • Acquired more new members

• Something we learned during the livecast, that you can use for your own business. 

• We broke the Livecast into three segments:
• • 1.) Powerpoint Presentation
  • 2.) Demonstration 
  • 3.) Q&A

• Each segment we broadcasted, and did it also as a Facebook Live Video.

• Our Facebook Live Video broadcasted for the entire hour.

• After the 1^st hour, we saw something amazing that happened...

• When we got off from Segments #1, from #2, and from #3...
• • Kim ran Facebook Live Video for an entire hour.

• During the 1 hour – 120 people tuned in live – and it reached out to 430,000 people!! 
• • With no paid reach!
  • Purely organic!

• It didn’t stop there – each segment had reached hundreds of thousands of people.

• It was amazing!

• This taught Kim that if you want to reach more people through Facebook Live Video – run a longer video.  

• Facebook wants you to have longer, and more in-depth content.

• It is an amazing program – and it is completely free!

• Checkout: fbsaleslaunch.com

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

"What To Do When You’re About To Launch”

In this episode, Kim talks about what to do when you’re about to launch!

Key Takeaways!

• Checkout: elitedigitalgroup.com/livecast

• Today – we are talking about “what do you do right before you launch?”

• How to use Facebook Live, and other Facebook ads in order to support your launch.

• Kim used Facebook Live, yesterday, to show people the inside scoop as to what’s going on.

• People like this because it shows....
• • That Elite Digital Group is a real office.
  • Real People / Real Staff. 
  • This creates a whisper campaign.

• We are going to run Facebook Live Video during the event, too. 

• Another thing we did was we ran 1 more ad – during the live cast between 12:00-4:00 PM.
• • Directly with a link to the live broadcast page.
  • This is a good reminder too all. 

• We also launch a few more ad sets, to reach additional people:
• • E-mail list
  • Facebook Fans
  • Kim likes to get as much people, last minute, to register for the event.

• Conclusion for last-minute planning:
• • Plan ahead of time...
  • Use Facebook Live Video to give scoops behind the scenes...
  • And then use your Faceobok ads to get people live online to the event.

• Tomorrow, Kim will give us updates on what is and what is not working to help her fans out!

Resources Mentioned in this Episode

Elitedigitalgroup.com/livecast

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

"2 Weeks Prior To Registration Opening for Your Webinar or Workshop”

In this episode, Kim talks about creating a buzz for your next webinar or workshop.

Key Takeaways!

• Checkout: elitedigitalgroup.com/livecast
• • Register right now!
  • Not only will you get 4 bonus mini training videos, but you will also get Kim’s top 20 organic Facebook posts, and a Facebook Live script template!

• Leave a comment at: elitedigitalgroup.com or on Kim's Facebook Page!

• 2 weeks before your webinar or workshop registration, begin a content series.
• • This is pure, straight content.
  • In your content - offer a lead magnet. 

• Offer a lead magnet that people can opt into: 
• • For example: Kim has been offering a free giveaway – the Facebook Live Script Template.

• Her giveaway makes a lot of sense, because it is relevant to her content.

• Kim is creating a buzz...
• • This is called a Whisper Campaign.

• 2 full weeks of non-stop content, which should be valuable content.
• • Ask for their e-mail, to give them more of this valuable content.

• Then your registration opens for your webinar.

• Try not to be too salesy:
• • Kim likes to alternate with one day: register now, and the next day: a piece of content.
  • Content days will still have some kind of banner in a call of action to make sure people are still opting-in.
  • Thread it together with some kind of theme. 

• The day of the event – Kim offers content about getting on the Live Cast.
• • The first thing in the morning, and right before they get on to the webinar. 

• Conclusion: 
• • 2 weeks before event – give them content.
  • 1 week before event – get them to register.
  • Mix it up with content.

• For a free template for your next Facebook Live Video, go to: elitedigitalgroup.com/livecast

Resources Mentioned in this Episode

Register at: elitedigitalgroup.com/livecast

Leave Comments at: elitedigitalgroup.com or on Kim’s Facebook Page!

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

"Using Facebook Live Video”

In this episode, Kim talks about the different ways you can use your Facebook Live Video in your content target marketing.  

Key Takeaways!

• How to use Facebook Live Video. 

• When you have a lot to do in one day, you need to multipurpose everything you are doing.

• Different ways you can use your Facebook Live Video in your content target marketing. 

• You can put it to use in the following ways...
• • Use it in your next blog
  • Put it on your website
  • Create an e-mail around it and publish it onto your site
  • Take transcripts from them
  • Write the chapters of your book by doing each chapter a different Facebook Live Video, getting it transcribed, and putting it as the chapters of your book. 

• You can reuse the material from your video in many different ways.
• • Multipurpose it.

• If you are interested, please checkout: elitedigitalgroup.com/livecast
• • You can download a script template when you register. 

Resources Mentioned in this Episode

http://elitedigitalgroup.com/livecast

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

"How To Get More People Opted-In On Your Next Webinar”

In this episode, Kim talks with Amanda King how Facebook Live Video helped triple her webinar’s attendance!

Key Takeaways!

• Today, Kim is with Amanda King at a beach club, and they are working on business planning. 

• Checkout: peoplesavvyhr.com

• We are talking today about how Amanda tripled her webinar registrations, just by doing a Facebook Live Video.

• Here are Amanda’s tips:

• She recorded a three-part video series, there were templates, there were how-to guides, etc.
• • Taught you how to get into compliance.

• The company she was partnering with didn’t do a lot of the marketing they should have done.

• Amanda gave her partnering company Kim’s website.

• At this time, she only had 7 who were registered. 
• • Amanda decided she had completed too much work for only 7 people to show.

• So Amanda posted the event on:
• • Facebook
  • LinkedIn
  • AND Facebook Live Video

• 7 people were registered by Sunday night, and then after Facebook Live Video -        23 people actually attended!
• • 4 of them purchased a $500.00 product.

• The company she partnered with couldn’t be any happier! 

• She tripled her attendance, because of Facebook Live Video.
• • This cost Amanda $0.00!

• Kim: If you aren’t using this medium – you are missing out!

• Checkout:  elitedigitalgroup.com/livecast

Resources Mentioned in this Episode

http://peoplesavvyhr.com

elitedigitalgroup.com/livecast

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

"5 Post Types That Are Likely To Go Viral With Your Fans”

In this episode, Kim talks about five post types that are likely to go viral with your fans. 

Key Takeaways!

• Here are 5 posting ideas...

• 1.) Share An Image!
• • So often businesses forget to put a visual image to their ad post.
  • Images can really make a huge difference!
  • Visit Word Swag.

• 2.) Offer An Incentive!
• • This is super important, because you will build an engagement with your audience.
  • For example: “What’s your favorite business book? If you share your favorite book by next Friday, then you could win a collection of mine.”
  • Give an incentive to participate.

• 3.) Facebook Live Video!
• • Checkout Kim’s site: elitedigitalgroup.com/livecast

• 4.) Tag Another Business To Get Your Post Out There!

• 5.) Do A Q&A With A VIP!
• • You are going to feature somebody on your page – they will most likely share it on their page, too.
  • Kim does Q&A with others to connect with them and make them feel special.
  • It’s a great way to share your content.

• Checkout: elitedigitalgroup.com/livecast
• • You will get...
  • • A Facebook Live Video Script
    • Top 20 Organic Posts for Free!
    • 4 Mini Trainings 

Resources Mentioned in this Episode:

Word Swag: http://wordswag.co

Elitedigitalgroup.com/livecast

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Why You Always Have To Split Test”

In this episode, Kim talks about split testing your ads to see which ones are the most successful. 

Key Takeaways!

• Elitedigitalgroup.com/livecast
• • Register to get the following...
  • • Template of a Facebook Live Video Script
    • A 4 Video Mini Training Series

• Kim is running all these different ads to get people to register for Livecast, and Elite Digital Group is analyzing the results of the success of their ads.

• Of the 6 ads, 3 of the ads had Kim’s and Kelly’s face on them, and the other 3 did not. 

• The results of the ads are...
• • The #1 ad that is doing the best is the one that has their faces on them.
  • • No big surprise
  • The #2 ad that is doing the best has no faces on it.

• If Kim never had completed a split test, she would never have seen these results.

• Never, ever assume what ad will do the best, because these results are kind of surprising.

• Kim likes to segment her ad sets.
• • Break apart the ads and see what’s performing the best.

• Interesting food for thought – think about how you are testing.

• Test another ad, test another interest group, and put it as a separate group so you can really filter through the targeting. 

• Register at elitedigitalgroup.com/livecast to see how the whole process works from start to finish. 

Resources Mentioned in this Episode:

elitedigitalgroup.com/livecast

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Are Your Interested In Doing A More Effective Facebook Live Video?”

In this episode, Kim talks about the format for your Facebook Live Videos. 

Key Takeaways!

Today, we are talking about what the format should be of your next Facebook Live Video.

1.) Tell your audience what the problem is that you will be addressing, and how you will be addressing it.

For example: “Looking to sell your home? Today, I will share with you 5 tips on how to stage your home to get more profit.”

Another example: “How to save for college while living the life that you love, here are 3 tips to help you with that!”

2.) Tell them why they should bother listening to you.

Establish your credibility.

3.) Tell them to stay-tune, so they listen to the end.

4.) Ask them to give you a thumbs-up, so others know they can trust you, too.

5.) Give them your tips and strategies. 

Offer the content you promised them.

6.) End by saying, for more information...go, here, now!

Give them a specific place... 

To download the e-book, or to get a free guide, etc.

If they stayed to the end of your video that means that they are interested and are willing to move forward. 

Check-out: elitedigitalgroup.com/livecast

Special bonus for the next few days only!

Resources Mentioned in this Episode

Check-out: elitedigitalgroup.com/livecast

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“How To Get More Than 90,000 Views in 30 Seconds”

In this episode, Kim talks about how to get more views in such little time for free!

Key Takeaways! 

5 topics to post about in your Facebook live video:

• A series of tips of strategies -  Let your viewers know you are going to offer a series of tips or strategies over a few days. 
• Promote your blog content - If your writing blog content anyway, go ahead and offer tips and strategies from your blog content. It a way to drive traffic and give a sneak preview. 
• Promote your lead magnet -  Make sure to put your lead magnet front and center. 
• Interview - Interview a VIP, customer, client, or fan. This is more likely to be shared. 
• Live customer Q&A - Set the time ahead of time, before you go live. Answer questions live. You become the establish authority. 

Resources Mentioned in this Episode

Join us on July 26, 2016 for  Livecast on - How To Create A 3 Step Facebook Sales Campaign 

Livecast: elitedigitalgroup.com/livecast

Check out! fbadswipe.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“The Best Type Of Post To Drive Leads and Sales” 

In this episode, Kim talks about how video, giveaway, image, question, and link posts can generate a lot of interaction and shares in social media. 

Key Takeaways!

• Sometimes “short and sweet” posts, with images, are not always the best.

• Don’t get me wrong – these image posts can do well sometimes – but there are others that do just as well. 

• Some of the best messages that do the best on Kim’s site are:
• • #1 - A Video
  • • Gets the most interaction and the most shares.
  • #2 - A Giveaway 
  • #3 - An Image
  • #4 - A Question
  • #5 - Offering A Link

• More tips coming in the next few days on how to leverage the latest in social media marketing to reach more prospects, and make them customers for life. 

• Sign-up for an upcoming live cast event: elitedigitalgroup.com/livecast

Resources Mentioned in this Episode

Sign-up for an upcoming live cast event: elitedigitalgroup.com/livecast

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“5 Social Media Time Savers”

In this episode, Kim talks about some apps that can save you time with your social media posts!

Key Takeaways!

• Here are some apps that can help you save time – and time is money! 

• Pic Resize
• • Helps you resize photos super quickly. 

• Meet Edgar
• • The social media queue that fills itself.

• Portent
• • Gives you brainstorming help.
  • Put your post in the topic – and the app will give you free tips on how to improve the content.
  • It’s a free application!

• Bitly Chrome Extension Plugin
• • Google Chrome

• Leadpages
• • Set up a new landing page that is optimized for success within a few minutes. 

• Check-out: elitedigitalgroup.com/livecast

Resources Mentioned in this Episode

Pic Resize: http://www.picresize.com

Meet Edgar: https://meetedgar.com

Portent: https://www.portent.com/tools/title-maker

Bitly Chrome Extension Plugin: https://chrome.google.com/webstore/category/apps?hl=en

Leadpages: http://www.leadpages.net/?gclid=CIer9cW3g84CFZOCaQod-WULGA

elitedigitalgroup.com/livecast

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“7 Things You Must Do Right Now, To Create Urgency!” Part 2

In this episode, Kim talks about 7 ways to create urgency and drive action from your prospects. Listen to episode 400 on establishing reasons to create urgency!

Key Takeaways!

7 ways to create urgency and drive action from you prospects:

• Create a time sensitive bonus, on an always offered product, program, or service.
• Hold  live webinar that does not have replays. If you do have replays, only have them when people have to show up live.
• Hold a special promotion, like Amazon’s Prime Day.
• Only offer a product, program, or service at certain times of the year.
• Limit when someone can buy it.
• Add a promotion or deadline to your newsletter.
• Utilize a combination of factors all-in-one.

Resources Mentioned in this Episode

Join us on July 26, 2016 for  Livecast on - How To Create A 3 Step Facebook Sales Campaign 

Livecast: elitedigitalgroup.com/livecast

Check out! fbadswipe.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“7 Things You Must Do Right Now, To Create Urgency!”

In this episode, Kim talks about how to create urgency for your market! 

Key Takeaways!

• The #1 number reason people don't buy from you or make the purchase, is often because of distraction. They did not do anything and shelf the idea, to do it later. 
• Often, they did not go to another competitor to make the purchase. But is on the “I’ll do it later list.”
• It is your job to create urgency for your buyer.
• Strip away reasons why they should not do it later, and make the purchase now. 
• Think about ways to make urgency work for your business. 
• Join us on July 26, 2016 for  Livecast on - How To Create A 3 Step Facebook Sales Campaign

Resources Mentioned in this Episode

Livecast: elitedigitalgroup.com/livecast

Check out! fbadswipe.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“A New Idea For Your Facebook Group”

In this episode, Kim talks about the many way to use Facebook groups to communicate with your audience in a person way. 

Key Takeaways!

• Broadcast a live video on your Facebook group.
• This only video will only show on your Facebook group on not the rest of your network. 
• Perhaps, set up a scheduled time to broadcast and do a live Q&A, or give live tips to your group.
• Or broadcast your Coaching Call to your audience. 
• You can save your video file as an MP4 file and repurpose this file on other social networks.
• Your live video will continue to live in the Facebook group. 
• This strategy has a far reach and is very effective. 
• You can create a live video by using your mobile app, and choose live video. 
• Join us on July 26, 2016 for  Livecast on - How To Create A 3 Step Facebook Sales Campaign.  

Resources Mentioned in this Episode

Check out! fbadswipe.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“What Do You Do When You Launch A Book”

In this episode, Kim shares the inner workings of building an audience or growing your tribe, before you launch year book, product, programs, or services. 

Key Takeaways!

• Do you have to have to have social media to launch a book? D. Kennedy’s answer: “Why shouldn’t you?”
• Build your audience way ahead of time 
• Nature your audience before hand, build your audience and gain social proof, and grow your tribe. 
• Perhaps, work on your audience 6 months ahead of time, and map out a content plan.
• Content plan  - blogs, emails, content. etc. 
• Lead with content and value!

Resources Mentioned in this Episode

sombookbonus.com

Check out! fbadswipe.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“A Strategy To Save Time When You Plan To Run A Campaign For Several Months…”

Key Takeaways!

When you know you are going to have a long term campaign. Why not spend some time scheduling out your AD TESTS. 

Building Out an Ad Testing Matrix:

• Make a chart of each, every five days with the next thing you are going to test. 
• Setup your first test with your base copy - One copy, one click copy, one copy below, and 6 images. 
• Then, on the winning 6 images you then test something different. Which can be audience, button copy, different top copy, different click copy. 
• Crazy thing to test for is a button or no button on your ad. We found that ads with no button actually perform better. 
• Test six different buttons if you have to, to see if they are successful for your ads. 
• Make sure to build out your tests ahead of time in your matrix!

Resources Mentioned in this Episode

Check out! fbadswipe.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“An Awesome New Feature When It Come To Bidding On Facebook Ads”

In this episode, Kim share how to use automatic bidding strategically on Facebook ads. 

Key Takeaways!

• When you are looking to to scale up your budget on a campaign, you can now automate it through a Facebook ad. 
• You can increase the percentage you want to increase by, for each day, and the totally amount to spend so you don't go over budget. 
• Why would you want to do that? Ads take time to optimize! 
• So you would want to spend less in the first few days and let Facebook do its magic and optimize your ads. 
• They recommend that you never increase your bidding more that 50 percent. Or else Facebook will not be able to optimize it for you. 
• Always check the estimate bid for manual and then switch it back to automatic

Resources Mentioned in this Episode

Check out! fbadswipe.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Being Social On Social Media”

In this episode, Kim talks about acknowledging world holidays to be more social on social media. 

Key Takeaways!

We are live today at Chicago’s O’Hare Airport.

• Something happened weird at church today:
• • A man came into the building, sat down in the front pew, unloaded his bag, put on sunglasses, and then he left the church.
  • Kim was brave and had her ex-Marine, tall husband go up to the front and checkout the area.
  • The police were called to investigate. 

• This story isn’t meant to scare us, but it brings up a good point...
• • If something isn’t right – people notice.

• This is true about your business pages on Facebook.

• Social media is just that – to be social.
• • When businesses ignore holidays – people notice and it can stick out like a sore thumb.

• Try these tricks:
• • 1.) Timeanddate.com/holidays
  • • World Holidays

• 2.) Write out text for each image.

• 3.) Create holiday messages onto the holiday images.

• Try for $1.00 - 113 images/quotes at: http://elitedigitalgroup.com/socialmediabonus

Resources Mentioned in this Episode

Timeanddate.com/holidays

elitedigitalgroup.com/socialmediabonus

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

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“Have You Heard That Organic Reach Is Dead?”

In this episode, Kim talks about how you can gain more organic reach using free advertising through Facebook. Also, visit her site to snag 113 images/quotes for $1.00 steal – 1 week only!

Key Takeaways!

• “Have You Heard That Organic Reach Is Dead?” – well that’s just plain cray cray!

• You can reach thousands of people everyday, for free, using Facebook.

• For Example: In just one week, Kim reached 55,953 people! 
• • For Free!

• Create organic content that your fans will share, or let it go viral. 

• Getting lots of people to share your stuff with their circle of influence - for no money.

• Focus your posts on THEM not on you!

• An Example: “If I could just get my abs back, so I would feel comfortable on the beach...”

• Once you have determined your “if I could just...” you write quotes around that topic, and then turn them into beautiful images.

• Facebook is a very visual medium, and these are the types of posts that people like to comment, like, post, or share.

• More organic reach – free advertising!

• 1 post for free can reach thousands of people!

• Try Application: wordswag

• For quotes and images - checkout elitedigitalgroup.com/socialmediabonus
• • For 1 week Kim is offering 113 quotes and images for only $1.00!
  • Set it and forget it!
  • If you want to increase engagement, comments, likes, and shares on your Facebook page (and less time doing it) snag 113 images for only $1.00 at Kim’s site. 

Resources Mentioned in this Episode:

http://wordswag.co

http://elitedigitalgroup.com/socialmediabonus

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

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"Creating Content That People Actually Care About”

In this episode, Kim talks about focusing your ad content to be about the consumer, rather than your business. 

Key Takeaways!

• Creating content that people actually care about.

• Kim saw some ad in the Chicago airport, that said: “You should follow us on Facebook/Twitter”, but they didn’t say “why” I should follow them.

• Give them some kind of incentive.

• You should make the content about THEM, not about you.
• • Big brands make this mistake all them time!

• Perhaps they could have chosen content that said:
• • Be alerted for a contest...
  • Be alerted about parking...
  • Special discounts at the eateries at the airport...

• Conclusion: Make it about them!

• Checkout: http://fbsaleslaunch.com

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Books That Can Help You Create More Effective Content On Facebook” (Part 3)

In this episode, Kim talks about a book suggestion that can help you create more effective content on Facebook: “The 22 Immutable Laws of Branding” by Al Ries & Laura Ries.  

Key Takeaways!

• Another book Suggestion...

• “The 22 Immutable Laws of Branding” by Al Ries & Laura Ries
• • Copyright 2002
  • $14.00 = Kindle and Paperback

• To read Amazon’s book description, checkout the following link:

• https://www.amazon.com/22-Immutable-Laws-Branding/dp/0060007737

• The 22 laws are great...
• • Branding
  • Pairing anecdotes

• They go through each campaign, and examine why each one did or didn’t work. 

• The authors examine companies, such as:
• • Rolex
  • Volvo
  • Heineken

• The foundations, found in this book, are really good marketing. 

• Checkout: nobschapter.com

Resources Mentioned in this Episode

Book - “The 22 Immutable Laws of Branding”: https://www.amazon.com/22-Immutable-Laws-Branding/dp/0060007737

No B.S. Guide to Direct Response Social Media Marketing - FREE CHAPTER DOWNLOAD: nobschapter.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!