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Facebook Sales Strategies with Kim Walsh Phillips

Award-winning speaker, author, strategist, and CEO of Powerful Professionals, Kim Walsh Phillips pinpoints how to maximize your Facebook ROI. In each quick-paced 5- to 30-minute episode, she discusses action-oriented sales and marketing strategies for Facebook. If your company needs more qualified web traffic, leads and sales, this is the perfect place for you to discover how to distinguish yourself from the competition and win more customers, clients or patients by utilizing Kim’s latest Facebook Sales Strategies. Topics include tactics for sales-driven Facebook Ad creation, copywriting, images, and headlines. Plus, the most up-to-date news on Facebook’s changing guidelines and rules. Discover how to optimize your Facebook marketing and produce more web traffic, leads and sales by turning Facebook users into customers who buy now!
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Now displaying: April, 2016
Apr 30, 2016

“Breaking Down The Simple Automated Facebook Campaign”

In this episode, Kim talks about specific ad examples for warm and cold traffic, that you can use for your business. 

Key Takeaways!

  • Kim shares and example from the Speaking Empire’s campaign.
  • When it was WarmTraffic, which were people on the email list, website, and Facebook Fans. The ads converted the best with a picture of the head speaker, Dave. 
  • But to Cold Traffic, which were InfusionSoft followers, GKIC followers, Authors. Images such as back of heads photo shots did the best. Because it gives the audience the sense that they are the one speaking at the event.
  • Kim has found this type of ad (icon ad), converts the best for cold traffic.
  • Icon Ad - one object on the lefthand side with a bit of red, and text on the right hand side. 
  • Kim mention use Shutter Stock to create the icon images

Resources Mentioned in this Episode

Join Us For A Free Training at: http://elitedigitalgroup.com/livecast 

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD

nobschapter.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

Apr 29, 2016

“What To Do With Your Facebook Traffic When You Get Them On Your Webinar”

In this episode, Kim talks about the 3 things you should do when you get your Facebook traffic on your webinar. 

Key Takeaways!

  • Entertain, Engage, and Persuade!
  • Ask them engaging questions that get them to visualize the out come. Like, “what would you do with an extra 3000 dollars a month.” 
  • Then give only 3 strategies for them to implement - To many are strategies will overwhelm them. 
  • Next, give them a time sensitive reason to respond. Without a time sensitive reason we don’t take action. This will drive people to action!
  • If you want to learn more out how to do this join Kim for a Live Training at: http://elitedigitalgroup.com/livecast

Resources Mentioned in this Episode

Join Us For A Video Training: http://elitedigitalgroup.com/livecast 

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD

nobschapter.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

Apr 28, 2016

“Lets Get People On Our Email List!”

Kim has covered in her series: getting your messaging right,  building out your reach and engage people for free using social media. Today, Kim covers growing your email list. 

Key Takeaways!

  • Kim’s favorite way to grow an email list is doing an automated webinar, because it offers valuable training to the target market, its free, it leverages time, and it’s profitable. Kim offers training on this at http://elitedigitalgroup.com/livecast
  • Put out your social media posts  - (This refers to episode 321) Begin to grow your content in these posts. 
  • Target people, both web traffic and Facebook fans, with an ad inviting them to an automated webinar. 
  • Kim shares that you may have to do split testing with the ad copy in combination with text and images. Also, testing between warm and cold traffic, and Facebook fans. Kim mentions that the audience that does best are Facebook  fans and warm audience.
  • Make sure you have your pixels in place and you are tracking registrations and purchases. 
  • This is a great way to collect contact information, rather or not they show up for the webinar. To include, you have a chance to monetize them. 
  • Kim shares her detailed construct of the ad at (4:05)

Resources Mentioned in this Episode

Join Us For A Free Video Training at: http://elitedigitalgroup.com/livecast 

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD

nobschapter.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

Apr 27, 2016

“Turning That Facebook Traffic Into Customers”

In this episode, Kim continues with her series, Turning That Facebook Traffic Into Customers. Kim picks up from the previous episode with your “If I could just…” statement. 

Key Takeaways!

  • What is it that your target market thinks about when they think “If I could just…”
  • After you have establish your “If I could just…” statement, it is time to get the word out!
  • The first step to doing this is to promote for free on social media. What are you promoting - Your own thought leadership. 
  • Here is where are are going to take your social media post from your content - Your ebooks, blog posts, articles, and turn them into fabulous social media images. 
  • Use canva.com or wordswag.co to designs your images on your desktop or device. 
  • Then use MeetEdgar.com to schedule your posts. 
  • You can get an incredible reach operating in this fashion. 

Resources Mentioned in this Episode

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD: nobschapter.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

Apr 26, 2016

“How To Convert Facebook Traffic To Cash Paying Customers On Demand”

In this episode, Kim talks about simplify the process to get more leads, more sales, and reaching more people with your message. 

Key Takeaways!

  • First introduce yourself to your target market, build a relationship, then make the sale. 
  • Start by talking about the thing that matters the most to your target market, and do it in a way that establishes you as the authority figure. 
  • Make sure you are talking about your target market specifically, and not talking about your products, programs, and services.
  • Focus on your target market -  All your posts need to be about them in the “getting to know you phase.”
  • Answer the question for your target market:  “If I could just…” 
  • Ask yourself - What is your target market thinking” 
  • Your challenge is to find out what is your “If I could just….” line!

Resources Mentioned in this Episode

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD

nobschapter.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

Apr 25, 2016

“How To Increase Your Event Success”

In this episode, Kim shares strategies on how to increase interest for your event, and have scheduled appointments before your get to the exhibit. 

Key Takeaways!

  • How do we do this? - Simply run Facebook ads in the news feed to fans of the page for the organization that is having the event.
  • Message the audience, talk about the event, showcase a picture that will create credibility, run the feed which will be linked with an opt-in form. 
  • After they receive the opt-in form, have it take them to a Thank You page, and let them know you will be in touch before scheduled appointment. 
  • The morning of the first day of the event have an email schedule to got out and invite them to your booth to confirm there scheduled spot. 
  • This is a great way to get leads before they day of the event!
  • Split test using lead ads or website conversation ads to see which works best for you

Resources Mentioned in this Episode

Join Us For A Free Live Training: http://elitedigitalgroup.com/livecast 

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD

nobschapter.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

Apr 24, 2016

“Sharing Your Spirit!” 

In this episode, Kim talks about being yourself and sharing your spirit. 

Key Takeaways!

  • Make sure in all your social media posts, you’re really authentic, you’re truly you. 
  • Make a brand board of five brands you love and 5 brands you don’t love. But you still want to take those and make them your own. 
  • What are the thins you are most passionate about and most believe in? What styles do you want to show? What energy do you want to put out there? Make sure all of your posts carrier that message.
  • You want to do an analysis of your past posts an see, are they truly showing who you are? Or are they representing you the way you want to be represented? If someone were to look at your post, and not know you. Would they know who you are? 
  • What is your focus? Decide on your focus!

Resources Mentioned in this Episode

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD

nobschapter.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

Apr 23, 2016

“What’s All This Tagging About?’

In this episode, Kim talks about a new option for tagging on your Facebook page. 

Key Takeaways!

  • If you are a verified page on Facebook, you may have notice a new option underneath your posts. It looks like two hands holding one another.
  • This option will let you tag another page or business.
  • This is a different tag from the @ sign, It is an official tag that gives access to insights behind the tag, as well as any advertising information behind the post. 
  • This let them know information about the  how much money you spend on the ad and how many people the ad reached. This information is provide without having information to your ads account. 
  • This type of tag is setup for people who have relationships with other businesses or are affiliates where advertising information can be shared.  

Resources Mentioned in this Episode

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD: nobschapter.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

Apr 22, 2016

“Acing Facebook for More Sales!”

In this episode, Kim talks about acing Facebook to garner more attention by leveraging expertise and celebrity. 

Key Takeaways!

  • When sending traffic to a registration page, set up your sale as positioning yourself as the market leader.
  • What blueprint or check list can you provide to your target market, to collect lead and position self as an authority or expert? 
  • Can you leverage yourself more as an authority in your market? 
  • So you can get them to convert to sales, and pay you what you’re worth. 

Resources Mentioned in this Episode

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD

nobschapter.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

Apr 21, 2016

“A Cool New Feature When Creating Videos On Facebook”

In this episode, Kim shares a new feature inside of the Facebook Mentions App. 

Key Takeaways!

  • You can now save your videos from the Facebook Mentions App to your camera roll, when using your phone or device. 
  • This allows to automatically save your videos so you can repurpose your video for other media formats, for example a podcasts or a Youtube video. 
  • You can now can the filter.
  • Check out Facebook live video. 

Resources Mentioned in this Episode

Join Us For A Live Training at: http://elitedigitalgroup.com/livecast 

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD

nobschapter.com

Facebook Mentions: https://www.facebook.com/about/mentions/

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

Apr 20, 2016

“A Great App for Making Fantastic Videos for Facebook”

In this episode, Kim share a great app for Facebook video creation. 

Key Takeaways!

  • Fantastic tip from Greg Russell, a video creation app at https://business.director.co
  • Director is an app that show you how to create cool videos for your business using your phone.
  • It use to be a paid service, but since Google purchased the app, it is now free!
  • This app will show you step-by-step  how to make great videos with your phone that are effective for Facebook. 
  • Learn to make videos for Facebook, new letters, blogs, Youtube, etc. 
  • Let Kim how how this app is working for you!

Resources Mentioned in this Episode

Join Us For A Free Live Training: http://elitedigitalgroup.com/livecast 

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD

nobschapter.com

Marketing Insiders Elite

marketinginsiderselite.com

Director App 

https://business.director.co

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

Apr 19, 2016

“My Favorite Design App Updates It's Platform”

In this episode, Kim talks about the new app updates to her favorite app “WordSwag.”

Key Takeaways!

  • WordSway is a 3 dollar app!
  • New backgrounds  and design are available. 
  • New fonts and textures to choose from. 
  • In a matter of seconds you can design a gorgeous posts. 
  • Keep the it short, never more than 10 words
  • Let your post write out your messages for you. 

Resources Mentioned in this Episode

Join Us For A Free Live Training: http://elitedigitalgroup.com/livecast 

WordSwag

http://wordswag.co

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

Apr 18, 2016

“Facebook Launches Instant Articles!”

In this episode, Kim shares that Facebook announced that they open the Instant Articles program to all publishers, any type, any size in the world. 

Key Takeaways!

  • Publishers can signup and https://instantarticles.fb.com and join the program. 
  • This will instantly show your content, similar to a landing page, but built inside of Facebook. 
  • Loads quicker for your audience.
  • This program help to reach people in other countries quicker, because it loads faster than a landing page. 
  • You can visual distinguish branded content from editorial content by using the article styling tool. 
  • Customized text to indicate sponsors and branding.
  • Include a sponsor logo in a include tools set -  coming soon. 

Resources Mentioned in this Episode

Do Forget To Join Us For A Free Video Training at: http://elitedigitalgroup.com/livecast 

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

Apr 17, 2016

“More Tips On Organizing Your Facebook Group”

In this episode, Kim gives more tips on organizing your Facebook group while being authentic and fresh. 

Key Takeaways!

  • Be Authentic in your Facebook group -  Meaning that you want into your Facebook group and engage with your members. 
  • Use themes for each day -  So you have new material to engage with your members. For example: Success Saturday - Share one of the success you had in the past week and encourage each other. Mondays are motivational Monday and so on. 
  • Use Edgar to schedule out these posts in categories -  This is a great way to create engagement, and be authentic and fresh. 

Resources Mentioned in this Episode

Join Us For A Free Live Training at: http://elitedigitalgroup.com/livecast 

Marketing Insiders Elite

marketinginsiderselite.com

Meet Edgar

meetedgar.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

Apr 16, 2016

“A Tool For Resizing Your Post Quickly”

In this episode, Kim talks about a no hassle way to resize your images across multiple social media platforms. 

Key Takeaways!

  • Resize any image across any social media platform using Sprouts Social
  • You don’t have to worry about resizing the same image multiple times because Sprout Social makes it easy!
  • If you are sharing the same image on multiple social media platforms, just click on the platforms you will be sharing with, and your image will be formatted to the networks.

Resources Mentioned in this Episode

Join Us For A Free Live Training at: http://elitedigitalgroup.com/livecast 

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD

nobschapter.com

Sprouts Social

http://sproutsocial.com/insights/social-image-resizing-tool/

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

Apr 15, 2016

“We’re Getting Real About Launching Your Funnel”

In this episode, Kim shares her story about how how she decided to implement premium prices.

Key Takeaways!

  • Surround yourself with people who will encourage you, inspire you, and not bring you down. 
  • While you are build this platform you need this supportive network
  • Surround yourself with those who will hold you accountable and want to see you succeed.
  • Surround yourself with like minded people with purpose and drive. 
  • Join a business networking group or mastermind: Go to Marketers Insiders Elite  

Resources Mentioned in this Episode

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD

nobschapter.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

Apr 14, 2016

“All About Building Facebook Groups”

In this episode, Kim gives a quick tip on building Facebook groups for further engagement with your members.

Key Takeaways!

  • Make sure you are giving multiple engagement opportunities to your members or students to join your Facebook group - Because if you don't continue to encourage them they will not join.
  • Give an incentive to join the Facebook group.
  • Ask them to post, once they join and participate with a training, a question or key takeaway.
  • Give an incentive on perhaps the first 5 who respond
  • Offer a welcome intro paragraph to introduce their businesses.
  • Give real-time feedback with detail instructions back to your members.

Resources Mentioned in this Episode

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD

nobschapter.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

 

Apr 13, 2016

“I Like Big Launches…”

In this episode, Kim talks about supplementing your organic traffic with pay traffic. 

Key Takeaways!

  • Remember that video post you made last week? You are going to turn that organic post into an ad. You are not going to boost it, instead your are going to promote it inside the Facebook ads manager. 
  • Remember this mantra: “Boosting is for Boos and Ads Manager is for Magnetic Money!”
  • Open the Facebook Ads Manager at: facebook.com/adsmanager
  • Click on the green button thats says Create Ad.
  • Choose boost your post - This is different for boost posting, this is boosting your post inside of the ads manager. 
  • Choose your post from the video challenge, and name your campaign. 
  • Then you select your audience - Kim’s favorite audience (warm traffic coming for your website and Facebook fans). Also, send them to cold traffic - Which are friends of fans -  plus interest targeting that matches my audience. 
  • Interest targeting - By the type of magazine. 
  • Interest targeting - By other fan pages they like. 
  • Set your budget - Start with a small 10 dollar per day budget. 
  • Set up tracking - You want to know how many conversions your getting.  
  • You can choose rather you want to advertise on desktop on mobile.
  • Then launch your ad! You want to begin to track your results. If you followed all the steps with the link in the ad. You can now use this as an opt-in to your lead magnet.  

Resources Mentioned in this Episode

Do Forget To Join Us For A Free Video Training at: http://elitedigitalgroup.com/livecast 

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD

nobschapter.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

Apr 12, 2016

“Your Last 2 Days of Your 7 Day Posting Schedule ”

In this episode, Kim continues on with the last 2 days of the series on how to get more out of your lead magnet for free.

Key Takeaways!

On the 6th day you repeat everything you did for the podcasts, but only to bloggers. 

Give Out Some Lov’n

  • Thank everyone who share out a link or promoted your work in anyway.
  • You want to be super thankful, because you might want to ask them to do it again. Also always offer to do the same for them. 
  • Post another link in your blog post. You did it a few days ago, but do it again!

Resources Mentioned in this Episode

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD

nobschapter.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

Apr 11, 2016

“Another Day of Building Your Platform and Getting Free Opt-Ins”

In this episode, Kim continues on with reaching out to podcasters. Kim provides an example email and a formula to help you become a guess on a podcast. 

Key Takeaways!

  1. Listen to the remaining podcasts you haven't listen to yet of the podcast you want to contact.
  2. Send and email message to the podcast asking to be a guess.

Follow this formula for getting heard: 

  • Use unique subject lines -  Because they are usually bombarded with requests. This is to offer intrigue and curiosity. Got to PopURLs.com  for further  information on headlines or subject lines.
  • Write a short email about how having you as a guess will benefit them. Do not make it all about you.  
  • Show that you know their show and offer specifics.
  • Share reasons why you would make a good guess . Talk more about how it relates to their show and less about your overall expertise. 
  • Mention your ‘big name clients’ to show your are the real deal for social proof.  
  • Set a task reminder. Send this out a few weeks later. Use  Boomerang for Gmail for email reminder.

To Be Featured on Facebook Sales Strategies

  • Go to elitedigitalgroup.com.
  • Click on the Contact button.
  • Submit into our contact form why you should be a guest on our show! 
  • Provide a strategy or tip you would like to share. 
  • If you are chosen, you will record a 1-10 minute audio recording of your tip for an episode. 

Resources Mentioned in this Episode

Do Forget To Join Us For A Free Video Training at: http://elitedigitalgroup.com/livecast 

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD

nobschapter.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

Apr 10, 2016

“Day 4 of Promoting Your Lead Magnet for Free” 

In this episode, Kim continues on to day 4 on how to get more audience to see  you lead magnet without paying for it!

Key Takeaways!

  • Send everyone you know, that has some kind of following, an email. Ask if they would be willing to share a link to your blog post to their social media audience. 
  • Or share a link to your blog post and ask if they might be an opportunity to guess post on their site, and write for their new letters. Send them your content and ask if you could possible post on their sites as a guess.
  • You want to focus on people you have a relationship with already, and you have a level of trust build with them before you decide to ask them to send out your content on social media or to their email list. 

Resources Mentioned in this Episode

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD

nobschapter.com 

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

 

Click here to Subscribe to Facebook Sales Strategies!

Apr 9, 2016

“Day 3 of Getting More Opt-Ins on Our Lead Magnet for Free” 

In this episode, Kim continues on to day 3 of getting as many opt-ins for free before launching your Facebook ads. 

Key Takeaways!

This day is made for email!

  • Send and email to your list with a link to your blog post. In the P.S. of your email, share a link to your lead magnet. This get them into your full funnel and you are testing it out. So see how it is working about and doing a real test before you’re announcing it to the world. 
  • Share a link to your blog post to all your social media channels. 
  • Listen to 3 of the podcast you are going to reach out to later in the week - Make notes about them, talk about the topics, titles and takeaways. This will help when reaching out to them to personalize your message. 

Resources Mentioned in this Episode

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD

nobschapter.com 

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

Apr 8, 2016

“Day 2 of Our 7 Day Posting Schedule for Free”

In this episode, Kim talks about what to do on day 2 of the 7 day post schedule. 

Key Takeaways!

Its time to do your own self promotion of your funnel -  You want to drive traffic and comment before you can reach out to other to promote it. 

Videopolooza:

  • Use Facebook’s live video to share 3 bullet points or 1 main tip from your blog post. 
  • At the end of the video send them to your lead magnet and webpage to get more information. 
  • Also include a link to the video in the video settings and a post description - That way people can get to your lead magnet from your video. 
  • Download the MP4 from your Facebook live video, and upload it to YouTube. In the Youtube description place the link to your lead magnet. 
  • Share the Youtube link on LinkedIn and include a link to your lead magnet as well. 
  • Also, share the video on Facebook, a few days later on another social media post. 
  • In preparation -  read the blogs of the top bloggers you’ve found. 

Resources Mentioned in this Episode

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD

nobschapter.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

Apr 7, 2016

“Day 1 of 7 Days of Promoting Our Lead Magnet for Free!”

In this episode, Kim talks about getting people to see our lead magnet, as many time as we can, for free. 

Key Takeaways!

  • Do a bit of research, start and make a list of the ten most popular blogs in your niche. Use Buzzsumo to help you find those!
  • Make a list of the most popular podcast in your niche that are ranked 75-100 in popularity. 
  • Make list of all the people in your industry that you know, that have a blog, podcast, a platform, or that have a huge following. 
  • Then create an easy to give domain name for your lead magnet with Go Daddy or you can use  Tiny URL to create one.

Resources Mentioned in this Episode

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD

nobschapter.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

Apr 6, 2016

“We Did It! Episode 300!”

In this episode, Kim talks about getting traffic and promoting your lead magnet. 

Key Takeaways!

“The best lead magnet in the world will not do anything for you unless you get people to download it.”

  • Map out the Marketing Funnel - Mr. TOM (Trust,Opt-In, and Monetize) is here to help. Your funnel needs to build trust with your target marketing using your blog posts, and get them to opt-in with your lead magnet, and monetize with your offer.
  • Your marketing funnel should be congruent - meaning that the one step flows into the next. 
  • Trust -  Write a blog post for your perfect prospects that will resonate with them about the core issue you will help solve in their lead magnet. Remember to talk about the what, not the how. Make sure to include a link to you lead magnet. 
  • Opt-In- Here where you will share your Lead Magnet or your Tripwire offer. If your offering a tripwire, make sure to get the email address of your prospects before the get to the order page. This will allow you to follow-up with those who don't complete the order. 
  • Monetize - With a tripwire offer, your monetization will be built-in directly to your marketing funnel. If not, then map out how you are going to sale to your audience. 

Resources Mentioned in this Episode

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

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