In this episode, Kim Walsh Phillips shares about speaking at Dave Dee’s recent mastermind event. Kim focuses on providing your audience with at “one thing,” which is results or that one thing that will change their trajectory in their business when if comes to marketing or gaining fans and clients.
0:10 - Kim shares that she was recently at Dave Dee’s Master Mind event. Kim lifts Dave as one of her favorite mentors in marketing.
0:56 - Kim shares that she was asked by Dave Dee to speak that the event. Kim shares that she was asked about the “Big Hook.”
1:54 - Kim shares about focusing on what the audience actually wants to know. Kim continues on about getting them to pay attention to hear the big messages.
2:20 - Kim focuses on “What do they want.” Kim gives an example about attorneys and getting clients.
4:12 - Kim talks about never talking about the tactics but only offer results or what it will do for them.
Resources Mentioned in this Episode
In this episode, Kim Walsh Phillips and Kelly LeMay share their insight into how to course correct your Ads on Facebook for the holiday season. Kelly gets some inside tips from a Facebook Rep and shares the goodies on how to optimize your haywire ads during the holidays.
0:10 - Kim shares that time is flying by and we are upon Holiday season!
0:30 - Kim talks with Kelly LeMay about getting your Ads going well before the holiday seasons to avoid the stress.
1:10 - Kelly comments about the transition from Holloween to the Holidays. Kelly shares about the beginning of holiday ads and coupons.
2:00 - Kelly shares that your once well-working ads may start to perform differently during these upcoming holiday seasons.
2:17 - Kelly talks about getting some tips from a Facebook rep. on running ads during the holidays.
2:40 - Tip 1: Check your placement on Desktop or Mobile. Try opening up to all placements
3:40 - Tip 2: Add a step of retargeting. Warm up the audience a bit more and retarget with an offer, perhaps with a video.
4:15 - If ads are otherwise going well. Do nothing!
Resources Mentioned in this Episode