Facebook Sales Strategies | Episode 72
“Facebook has over shot Google, in the number of stories people are listening to, reading, and checking out!”
In this episode, Kim talks about an article from Fortune Magazine, “Facebook has overtaken Google as a traffic source for news!” Officially, more people are getting their news from Facebook, then searching for it on the internet. Even surpassing the 400 major news outlets and digital outlets for news, such as Wire, The Atlantic, The Daily Telegraph, etc.
Things to think about when communicating with your audience.
- Like the news, if you’re not using Facebook as a distribution point for content and connecting, you may be missing out.
- Facebook accounted for 43% of traffic to media sites, while Google only accounted for 38% if the traffic
- Think of Facebook as a core distribution point for your content. What is your end goal for the best ROI, and make sure to schedule 6 weeks out.
- Build a theme and content to support your end goal.
- Use pure content only
- Create your own news
- Utilize Facebook best practice for posting
- Release blog post about your overall topic with a catchy headline, pull an image form the blog post
- Make sure to use a JPEG image, Facebook doesn’t like other image formats
- Schedule out your post or articles
- You will get your opt-ins 3 weeks in for your conversion.
- Utilize the new channel to distribute your news.
For more training and information visit fbsaleslaunch.com
Resources mentioned in this episode
Fortune
http://fortune.com/2015/08/18/facebook-google/
“How to launch your Facebook sales strategy in 7 days or less”
fbsaleslaunch.com