Facebook Sales Strategies | Episode 80
“You deserve to get paid more!”
In this episode, Kim shares with us how to leverage Facebook to get paid what your worth. Kim talks about how to get rid of the “head-trash” and get paid what you’re worth in your industry.
Here are the key takeaways for this episode.
- Position yourself as not being the cheapest. Because being the cheapest service is an unsustainable position, and is one the will lead to the business closing. Somebody can always charge cheaper, and when you do, you attract the lowest denominator of possible customers.
- Do not discount! If you want to use some kind of financial incentive - use a gift certificate - instead of a coupon or a percentage off. A gift certificate is a different brand positioning then a discount.
- Offer a free trial, but qualify them with 1 dollar. Offering it for a bit more suggests its a discount.
- Put into your messaging that you are not the cheapest.
- Give and few testimonials of your services that produce he best results like: If you are a marketing company and you helped a customer get the best ROI, or if you’re a financial planner and you helped a customer buy their dream house, etc.
- Build a blog post talking about how you’re not the cheapest.
If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!
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