Facebook Sales Strategies | Episode 70

Facebook Sales Strategies | Episode 70

 

“Could Facebook’s dynamic product  ads help you get more sales?”

 

In this episode, Kim talks about how Facebook wants you to drive conversions on every device with their dynamic product ads.  Dynamic product ads are those that can change based on what is on your site. Otherwise, it changes the ad based on the content you offer. Similar to Amazon, if your visit a product, you get followed around with that ad. That is similar to dynamic product ads. 

 

Facebook recently offered a great stat, stating that people are spending most of their time on  mobile apps, like Facebook and Instagram, not internet browsers.  Last year, during the holidays,  56%  of in store sales were influenced by mobile.  Because of the wide mobile trend, Facebook has released their dynamic product ads to continue the trend. 

 

Dynamic Product Ads platform features: 

 

• Helped retailers increase conversion rate by 50% 
• Reduce the cost their cost per purchase by 63%
• Dynamic Ads have cross selling functionality, conversion optimization, and availability on the audience network, or other sites you  can sell on.
• Dynamic Ad will soon show related products people have purchased as well. 
• Optimization on sales, and not clicks!  
• Connecting with shoppers off of Facebook. 

 

For more information about Dynamic Product ads check out the Facebook Dynamic User Guide at: https://www.facebook.com/business/a/online-sales/dynamic-product-ads

 

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