“How To Go After Hyper Growth” with Kim Walsh-Phillips and Shaun Buck

In this episode, Kim invites Shaun Buck (from Newsletter Pro) to share with us his three tips to help your business experience a hyper-growth!

Key Takeaways!

• To register for the Platform Camp visit: http://elitedigitalgroup.com/platform/
• • Grow your e-mail list, and how to scale and grow your business.
  • Guest speakers will be at this camp to give you their business secrets!

• Guest speaker, today, is Shaun Buck from Newsletter Pro: http://www.newsletterpro.com

• Shaun Buck shares with us, today, three tips that will allow your company to be a hyper-growth company.

• Typically businesses grow 15% per year - here at the Newsletter Pro we have grown 2,975% over three years. We are on pace to double again at the end of this year!

• Does your business have a top-notch product?

• It comes down to math and turning a few of the correct lovers.

• What type of growth do you want? 

• Break down your goals into quarterly goals to help you reach your annual goal. 

• Top Three Secret Lovers:

• 1.) New Customers
• • You need a plan and a budget to do this.
  • Your budget might need to be higher to get a new customer.
  • Is there a new media you could utilize to acquire these new customers?

• 2.) Go to existing customers to get them to purchase more from you.
• • You already have a customer – use this to your advantage.
  • Perhaps get your pre-existing customer to spend a $1,000 a year  $1,100 a year.

• 3.) Boosting Retention
• • Annually, companies tend to loose more customers than they would like. 
  • Focus a percentage of your budget and time on decreasing your turn.
  • Get people to stay longer.
  • Form a relationship with them, and get personal. 

Resources Mentioned in this Episode:

Register for the Platform Camp This Weekend: http://elitedigitalgroup.com/platform/

To Contact Shaun Buck: http://www.newsletterpro.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Reaching Your Prospects When They’re Ready To Buy” with Shaun Buck

In this episode, Shaun Buck (from Newsletter Pro) gives us a valuable tip: people are ready to buy when they are ready to buy. 

Key Takeaways!

• Register for the Platform Camp at: http://elitedigitalgroup.com/platform/
• • How to LAUNCH and SCALE a successful small business fast, even if you have no idea where to start.
  • 12 experts reveal how anyone can grow their business that will fulfill their purpose and provide the financial security they deserve.

• Shaun Buck with the Newsletter Pro: http://www.thenewsletterpro.com

• My tip for you today: people are ready to buy, when they are ready to buy; not when you are ready to sell.

• Detailed analysis of our numbers - 29% of our year sales have come from customers who have been with us 12 months or longer.

• Follow-up on your leads – this is key!
• • If you want to see a huge growth in your business and sales then follow-up with customers.
  • Few businesses do this.

• Get in front of them:
• • Online and offline marketing
  • E-mail 
  • Prime newsletter

• If you are not talking to them on a regular basis, then you will miss out on sales.

• Just because someone doesn’t buy at this given moment, doesn’t mean that they won’t buy later.

Resources Mentioned in this Episode

http://elitedigitalgroup.com/platform/

http://www.thenewsletterpro.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“How To Get More Media Coverage While Building Your Platform” with Leslie Streeter

“How To Get More Media Coverage While You Build Your Platform”

In this episode, Kim talks with Leslie Streeter about the very basics of a press release. 

Key Takeaways!

Kim talks with guest, Leslie Streeter, today.  Leslie is a nationally acclaimed columnist and T.V. personality. 

Register for the Platform Camp at: www.elitedigitalgroup.com/platform

• Tips on the very basics of a press release:
• • Who?
  • What?
  • Why?
  • When?
  • Where?
  • How?

• It doesn’t matter what the press release is about – whether it’s a...
• • Event
  • New Strategy
  • Album
  • New Product

• “Who?”
• • Who are you?
  • Who is your client?
  • What is it that you do?
  • If you are new – introduce yourself, and be brief about it.

• “What?” & “Why?”
• • These are important.
  • What? is linked very much so to with the “Why?” question.
  • What – here is the coffee house that I represent and they are opening. 
  • • This is the What? and the Why?
  • What? and Why? - Often can make or break a press release.

• “When?”
• • Make sure you have the basic information about your event.
  • Date?
  • When do people need to RSVP?
  • If a client doesn’t see a time, then people will delete your e-mail.
• “Where?”
• • Where do I find this product?
  • Specific web addresses.
  • • Make sure the link works!
  • Where in the venue is it?
  • People don’t want to do a lot of research tracking you down.

• “How?”
• • Also, very important.
  • How do I get to the event?
  • How does your customer sign-up or get the stuff that you are offering?

Resources Mentioned in this Episode

Register for the Platform Camp at: www.elitedigitalgroup.com/platform

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“What To Do Before An Event”

In this episode, Kim talks about promoting a post before your next scheduled event. 

Key Takeaways!

• Today’s strategy is about what you do before you attend a live event.

• Promote a post to the audience of that organization prior to the event.

• Yesterday, Kim had a blog post – From the Heart Blog Post – “How I Went from Broke to Booming”.

• Check it out at: https://elitedigitalgroup.com/blog/

• A promoted post.

• Allowed Kim to establish herself as an expert and authority prior to the event.

• Create one post and promote it to the organization – to the event you are going to attend, or the place you will have your booth, or your next speaking engagement.

• Check out: Fbadswipe.com

Resources Mentioned in this Episode

https://elitedigitalgroup.com/blog/

Fbadswipe.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Getting Your Messaging Right” with Dave Dee

In this episode, Kim talks with mentor Dave Dee on how to get your message right. 

Key Takeaways!

• 1 full year of episodes – we are celebrating today with Dave Dee!

• Kim has learned much from Dave – for example:
• • How to speak from stage
  • How to position my messaging
  • How to be a show woman
  • And so much more!

• How to position your messaging?

• There is a certain question that you need to answer:
• • If I could just .
  • How does your prospect finish this statement?
  • The key word is: JUST.

• An example:
• • If I could just...Make enough money to have an online business, so I could quit my lousy job.

• Sometimes as business owners we overshoot what our prospects actually want. 

• Answer the above question – that is a great way to start.

• Check out: davedee.com

• Check out: elitedigitalgroup.com/platform

Resources Mentioned in this Episode

davedee.com

elitedigitalgroup.com/platform

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“A Cold Audience Idea To Try”

In this episode, Kim discusses how you can target a cold audience. 

Key Takeaways!

• When you are looking to target audiences on Facebook, the best place to start is always to go towards the warm audiences:
• • People who have already visited your site.
  • Perhaps your e-mail list.
  • Facebook fans.

• The warm audiences will always convert much higher than cold audiences – or do they?

• We recently ran a test for one of our clients, and the results were incredible. 

• American Society of Tax Problem Solvers
• • They are reaching out to accountants for membership

• We are not going after leads, but we are going after actual buyers.

• We are bringing in buyers anytime from $4.00 - $8.00 a piece – this is fantastic.
• • These people are buying these template tools.
  • They are showing an interest in this product.

• BUT – we wanted to scale the offer to cold traffic.

• SO – we created a look alike of their members, and then we stacked interest in employers.
• • This is fantastic if you are going after the business-to-business market (B-to-B Market) 

• What we did - we uploaded their membership list, we created a lookalike audience of membership list, then we were able to target even further by creating more stacked interest.

• We took the look alike list – the 1% list – and we excluded the people who saw the thank you page, we excluded their current members, and then we targeted certain employers.

• Through that we were able to reach 9,300 people potentially.
• • Of that group – 99 became members for $3.05 each.
  • In addition – a smaller audience became members for a $1.96 each. 

• Figure out how to target cold audiences.

• Always start with the look alike audience first, and then add the interest on top of that.

• This campaign showed us that the cold audience did well.  

• Check-out: http://elitedigitalgroup.com/platform/

Resources Mentioned in this Episode

Platform Camp – June 16^th and 17^th!  - http://elitedigitalgroup.com/platform/

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“An Idea For Repurposing Your Content”

In this episode, Kim talks about repurposing popular older content, because you know the content is proven to be successful, and it will save you time!

Key Takeaways!

• We are talking today about creating content.

• Go to Facebook insights – and checkout by sorting all of your posts for the last 6 months, and see what your most popular posts were.

• Were they quoted images, or videos?

• Figure out what the most popular post was and reuse those posts. 

• If it was a video post – what tips or strategies were you sharing, and how can you do more of them?

• Another tip is to go to your website – your Google Analytics – put in your website, to find out which article is most popular on your site.

• Create a new form of media out of those pieces.

• For Example: Say your Blog Post was the most popular... 
• • Top 10 Blog Post – create a video out of those different blog posts.
  • Why not create a Facebook Live Video once a week for the next 10 weeks on those blog topics?
  • You can get a lot of life out of the content. 

• You don’t have to recreate the content from scratch.

• Use the content that you know is proven, and save time without having to create more of it. 

• Contact Kim through: http://elitedigitalgroup.com/livecast

• Happy Repurposing! 

Resources Mentioned in this Episode

Live Training: http://elitedigitalgroup.com/livecast

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“A Strategy From The Big Boys & A New Tip for Facebook Live Video”

In this episode, Kim talks about how major publishing companies use Facebook Live. 

Key Takeaways!

• Check-out: https://elitedigitalgroup.com/MI-Elite
• One of the clients posted on Elite Digital Group Site (jokingly) an article about Harper Collins – the major publisher.
• They are helping authors build connections with their readers.
• Live Q&A through Facebook.
• Another company who has used Facebook Live: Walt Disney Studios
• These are major publishers: Walt Street Journal, Walt Disney, HarperCollins.
• YOU have access to the same media, and you can use Facebook Live, too.
• When you go to create a post, from your Business Page, on your phone, you will have a button now that will say: “Live Video”.
• Go to create a status update and select the Live Video button.
• Then follow all the strategies that Kim has shared with you before.
• It is LIVE – you have to do it with your phone or iPad. 

Features:

• Portrait – FB is going against the grain to standout in a crowded marketplace. 
• Comments will pop-up.  

Try:

• Q&A with your members.
• Offer a quote or a tidbit.
• Add in a sneak-peek for the next upcoming event. 

Follow the direction that the bigwigs are using right now!

• Check-out: Fbadswipe.com

Resources Mentioned in this Episode

https://elitedigitalgroup.com/MI-Elite

Fbadswipe.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“How to Optimize Your Ads”

In this episode, Kim analyzes Dr. Perez’s ad and landing page information to figure out what could be potentially hurting her webinar success.

Key Takeaways!

• How to optimize your ads – we are going on a treasure hunt, today!
• Q&A comes from one of Kim’s marketing elite members, Dr. Perez. 
• She was asking: “how to optimize her ads?”
• This is apart of Kim’s Marketing Insiders Elite Facebook Group - members get to post questions about their ads or their campaigns, or when they are looking for a good resource or a plug-in, etc.
• For more information checkout: http://marketinginsiderselite.com
• Question: We started this campaign last week and the ads have reached 4,014 people, but there is not one conversion. Can you tell me where we went wrong? We want to do a webinar on 06/15/16, but it looks like there will not be any participants.
• She posted a bunch of pictures – screen shots of her ads, and the ad campaign results, which she sent to Kim. 
• When we look at her ad campaign results, the thing is she is getting a really good score. 
• It appears that Dr. Perez hadn’t spent much per ad. 
• Kim doesn’t know the click rate – this would be good information to know. 
• The best guess is that it’s not the ads that are the problems – but it would be the opt-in page.
• People are clicking through to the ad, but they are NOT opting-in.
• When Kim goes to the opt-in page, here is the big problem – Kim doesn’t see any congruency between those ads and this landing page.  
• The image isn’t there – there is a video.
• It’s talking about how to analyze your current business status.
• The landing page doesn’t say “3 easy revolutionary business strategies” anywhere like the ad does. 
• The landing page says a lot of other things, but not what was mentioned in the client’s ad.
• The ads are not the problem.
• Kim would focus on the landing page.

Conclusion:

Always ask yourself - where is it falling apart?

Resources Mentioned in this Episode

http://marketinginsiderselite.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Some Content Ideas”

In this episode, Kim discusses great content ideas for your next post. 

Key Takeaways!

• Some ideas for contents that’s all about them:

• 25 most commonly asked questions – 
• • Make a list of the 25 questions that you are often asked by prospects or by people who ask, “what do you do for a living?” Write them down, and then simply answer those questions.

• Come up with a topic for the week – 
• • Focus all of your posts on that topic.

• Asking industry trivia 
• • Offer a prize if they answer the question within the next 24 hours to a week.  

• Run a blog series or chapters of your book.

• Facebook Trends – 
• • Look at the right-hand corner of the screen. 
  • You can see what’s trending in the market.
  • What’s interesting about news topics or celebrities, etc.
  • Stay current with the market. 

Resources Mentioned in this Episode

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“More on How to Launch an Effective Campaign on Facebook”

In this episode, Kim discusses how having customer testimonials, before launching, is a smart way to gain more clients.

Key Takeaways!

• Getting your audience involved in your messaging. 

• Only 14% of people will believe you as a company, but 78% of people will believe peer reviews.

• The same goes for your marketing.

• Bring your target market into the conversation by featuring, those that you have worked before, in your messaging. 

• How do you do this if you don’t have any testimonials to share?

• Create a beta test program.

• Work with a few people / clients / customers / patients on a specific product or service, get their testimonials, and then use their testimonials prior to launching. 

• A “great product” doesn’t tell us much – be more specific. 

• Don’t launch right away if you don’t have any case studies.

• Take the time to get some of those case studies built up before launching.

Resources Mentioned in this Episode:

No B.S. Guide to Direct Response Social Media Marketing – 

FREE CHAPTER DOWNLOAD nobschapter.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Planning Out Your Campaign”

In this episode, Kim talks about getting your campaign seen/heard through multiple channels, so you have a good turnout at your next event. 

Key Takeaways!

• Setting up your campaign from the very beginning.

• On average, it takes people 5 times of being asked to say “yes”.

• Usually businesses stop after one or two times.

• The next time, mention it 5 times on Facebook, but also through 5 different marketing channels.

• You are planning out your strategy, so people can so “yes”.

• Facebook, LinkedIn, E-mail, Video, Direct Mail, or Text Cam

• Use 5 different channels, and 5 different times in each channel.

• We have to be consistent, or we will not get them to respond.

• If you only put out 1-2 times on Facebook, your clients will not see it.

• Use multiple channels.

Resources Mentioned in this Episode

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD nobschapter.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Using Facebook to Promote Your Next Event”

In this episode, Kim talks about creating and promoting an event on your Facebook business page.

Key Takeaways! 

• Facebook gives you this cool opportunity to use their platform to promote your next event.  
• • It can feature audience, sell tickets, and measure performance.

• You can create a Facebook ad through your business page. You will be able to unlock features that can help you achieve your business goals. 
• • Include a URL to your ticketing website.
  • Tools to promote your event.
  • Tools access to in-depth metrics about how your event is performing.

• Have you put an event together, yet?

• Facebook Business Page 
• Offer + event
• Select EVENT from the options
• Fill-in the required details of the event:
• • Date, Location, & Time
  • Photos
  • List co-sponsor(s)

• Description of the event:
• • Education event?
  • Dinner event?
  • Entertainment event?

• Then you tag people to the event.

• Choose an event photo:
• • 1920x1080 pixels
  • 16x9 ratio
  • Use photos with little or no text

• Clear concise name – not something clever.

• Set a specific date, time and location.

• Add in #hashtags.

• When you are done with the event, you can decide to publish it now or later.

• More than 60% of people discover events through their News Feed.

Resources Mentioned in this Episode

Fbadswipe.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Want Some Pretty Cool Headlines to Put in Your Facebook Ads?”

In this episode, Kim talks about writing creative headlines that will capture your audience’s attention.

Key Takeaways!

• Here are a bunch of headlines that you can use in your Facebook ads...

• Try using odd numbers – odd as in unnecessarily specific.
• • For Example: 8,213 vs. 8,000
  • Be super specific!

• Try putting question marks at the end of your slogan.
• • For Example: IRS has payment plans?

• People love percentages.

• You can also use quotation marks within a post.

• If you are going to show a video or other piece of content, put it in parentheses and all caps.

• Try things that are: confusing, shocking, or plain weird.
• • For Example: This is the one thing you don’t know about breakfast cereal...

• When all else fails, go negative.
• • For Example: Insane!
  • Or: Bad News!
  • Another: Things are bad...

• Celebrities 
• • For Example: What Ashton Kutcher got right, and what Oprah got wrong!

• Facebook trends

Resources Mentioned in this Episode

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“The Who Says So Matters”

In this episode, Kim talks about reaching your target market through your Facebook ads.

Key Takeaways! 

• When it comes to Facebook marketing, you want to make sure you are including the messaging of your target market.

• Studies have shown that only 14% of people believe what you have to say, but 78% of people believe what their peers say about your business. 

• Examples you can use for your business:

• Advertise the customer’s photos – this is more credible.

• Focus on ‘celebration’ while advertising the product.
• • For example: Oreo showcased a different customer eating an Oreo, as a celebration of their birthday, everyday. 

Resources Mentioned in this Episode

Fbadswipe.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“More Marketing Rules to Follow”

In this episode, Kim talks about how the messaging of your ad should be addressed to the customer, and not about you, the company. 

Key Takeaways!

• Marketing Rules

• Reminder: Buyers purchase based off of their emotions and not intellect.

• Today we are talking about your messaging being about them and not about you.

• When you are talking to your audience, how will the service, product, etc. apply to them.

• Restaurants: some good ads show pictures about the experience, not just the food. It looks like someone just sat down at the table to eat their yummy food, so the customer can place himself/herself in that experience. 

• Describe the outcome. 

• For Example, Kim’s ad on: Fbadswipe.com

• What it will give you is the top 7 winning Facebook campaigns that you can swipe and employ for your own business, so you can get more qualified leads and turn them into sales on Facebook.

• Kim is giving you the process and the outcome – and she is making it about YOU and not her.

• Make it about THEM, and not about you!

Resources Mentioned in this Episode

Fbadswipe.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“A Few of the Best Marketing Rules to Follow”

In this episode, Kim talks about how consumers mostly buy through their emotions not intellect. 

Key Takeaways!

• Let’s go back to marketing rule basics...

• When you are putting together your Facebook ads, your social media posts, your landing posts, etc., remember that buying is emotional not intellectual.

• If it were intellectual we would drive the same kind of car, but we don’t do that. Car choices are because we like the color, how they make us feel, etc.

• We have to appeal to their emotions.

• The ad with Jennifer Aniston and the airline company is brilliant, because the company focuses on the emotional side of the flight, which is having luxurious accommodations during the flight, rather than focusing on factual information (intellect). 

• Concentrate on the emotional appeal, and how it will make your audience feel, and forget talking about the technical side of what you do.

Resources Mentioned in this Episode

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD

nobschapter.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“A Reminder When It Comes To Holidays”

In this episode, Kim talks about observing national and international holidays appropriately in your posts. 

Key Takeaways!

• Make sure you honor the holiday appropriately – like Memorial Day – make sure it’s somber.
• • We are remembering those who lost their lives in battler protecting us, and our country.
  • We often forget the meaning behind Memorial Day, because it’s the unfortunate kick-off to summer and summer events.

• Remember that Memorial Day is a U.S. holiday, and don’t assume that your international customers know about U.S. holidays. 
• • Don’t be geocentric.

• Pay attention to the analytics from your page, and keep a list of other countries’ holidays to recognize in your posts. 
• • Kim’s fans, outside the U.S., are from: Canada, Mexico, and United Kingdom

• Keep your posts on-point and specific to celebrate the holidays of your audience, no matter where you are located!

Resources Mentioned in this Episode

Fbadswipe.com 

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“A Bit of a Rant!”

In this episode, Kim talks about checking your social media accounts on a daily basis, so you can reply quickly to your customers’ questions and comments. 

Key Takeaways!

• Kim’s dilemma:

Kim’s phone/internet company has been giving her poor customer service lately. To try to receive a response right away, Kim would use the company’s motto: “good customer service” to try to get their attention. This method has helped her with previous issues in the past. So Kim tries to use this tactic again, hoping this would help, however it has not - leaving Kim quite frustrated and upset. Communication between Kim and the phone/internet company is weak, because the company won’t follow-up in a timely manner. Kim tries to follow-up and ask for help, but this company will not respond. How aggravating! 

• This scenario has got Kim thinking about her own customers, and her communication skills with them.

• Kim’s suggestions:

• Get into a regular routine of responding to customers’ comments on your social media profiles in a timely manner.
• Schedule time every single day to check your social media profiles. 
• Check your comments, questions, messages, and likes.
• 3 times a day: morning, afternoon, evening – 5 minutes at each check-in.
• Don’t leave your customers hanging – converse with them!  

Resources Mentioned in this Episode

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“You Better Check Your Offer!”

In this episode, Kim reminds companies to look at their numbers for optimization when it comes to their Facebook ads.

Key Takeaways!

• Facebook ads to a webinar - this particular business didn’t have a lot of sales in this marketing funnel.

• Some things to consider...
• • Maybe we are not doing the right targeting on Facebook...
  • Or maybe we are not doing the right ad?

• Look at the numbers.

• For this particular business, their numbers were actually very good.

• 76% of people were staying to the end of the webinar – great numbers!

• The issue with this client was that they offered 3 ads at the end.

• Remember: Lower price items that are CLEAR do better.

• Cleverness NEVER beats clearness.

• This particular client chose to present the clients with 3 offers, and it was a more expensive product.

• Their Facebook ads worked, their customers were interested, but their customers didn’t buy!

• So Kim will focus on this...the offer and the pricing.

• The offer is where this company lost their customer.

• Look at the numbers – from there you can optimize.

Resources Mentioned in this Episode

Top 7 winning Facebook campaigns - Fbadswipe.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Determining Your Offer” 

In this episode, Kim talks about Facebook marketing. 

Key Takeaways! 

• The number one thing that entrepreneurs have difficulty with is Facebook marketing. It’s not the ads itself, but it’s an understanding that they can offer something for a buyer.

• Comments that Kim often hears: “Buyer campaign looks great, but won’t work in my business or that won’t work in my industry.”

• Kim thinks we all have difficulty seeing opportunities for our own market.

• Try this one exercise.

• Questions to consider:
• • What is the number one pain point that your target market has? 
  • And what is one tool, service, product, etc. that you offer that helps solve that pain? 
  • Is there any way you can break it down to a small snip it that you could charge for a certain income? ($1.00....)
  • • It doesn’t have to be a dollar offer, but it has to be something that could be the tiniest step to get a customer in the door for the first time.

• Kim would love to help if you need help with this!
• • 24/7 help for our members - marketers insider elite group. 
  • Try free membership - http://www.marketinginsiderselite.com

Resources Mentioned in this Episode

http://www.marketinginsiderselite.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Posting”

In this episode, Kim talks with Samantha Melhorn about posting on the web using Hootsuite, Word Swag, and Canva. 

Key Takeaways!

• Posting live at an event.

• Kim’s Question: 

-When you are pulling out posts, how do you decide what you are going to post at an event?

• Sam’s Answer: 

-We have a template that has a bunch of different types of posts: quotes, tips, etc.

-With each speaker, we divide how many posts they are going to get each hour, and what type of posts. Finally, we put them into Hootsuite.

• Kim’s Question: 

-What do you use Hootesuite for?

• Sam’s Answer: 

-To schedule a post, 10-15 minutes apart every hour, so that they don’t stack up and you have a different assortment.

• Kim’s Comments: 

-This is a great tip! 

-You don’t want to post minute after minute, because your followers will be annoyed. 

-You want different posts in between.

• Kim’s Question: 

-Can you share some of your favorite design apps that you use to create posts during the event?

• Sam’s Answer: 

-Word Swag - $3.99, you can put on your phone, and you can use your photos or their templates. 

-Canva - They have their own templates, or you can use yours, too!

Resources Mentioned in this Episode

HootSuite - Hootsuite.com 

WordSwag - Wordswag.com

Canva - Canva.com

New Lead Magnet: Fbadswipe.com

“Premium Options For Your Sales Funnel”

In this episode, Kim talks about the marketing funnel and tripwire. 

Key Takeaways! 

• Ways to monetize your marketing file – you can decide how it happens!
• Sale funnels for your Facebook ads:
• • Tripwire
  • • Tripwire is a type of marketing funnel who’s goal is to turn a lead into a customer by making them a low cost, a relatively painless offer, and having the opportunity to up sale them once they are in your sales funnel.
    • • Kim likes this a lot because it is quick moving and very scalable!
    • For example, Elite Digital Group uses a free chapter download. 
    • • Check out: nobschapter.com
    • 1.) They see your ad, and are sent to a landing page promoting the free chapter.
    • • Click...up pops a lead box, and they can add in their contact information.
    • 2.) Next, they are given an offer for 100 social media posts for $1.00.
    • 3.) Finally, they are offered a free 30-day trial membership.
    • In summary...
    • • The bribe is the free chapter.
      • Then they are offered to buy something for $1.00. 
      • Next, they are presented with a free 30-day trial of marketing insiders elite membership, which is worth $77.00. 
    • It’s a simple funnel...
    • • Ad  dollar  membership offer

• Conclusion...

• 1.) What can you create?

• A tool 
• A strategy 
• A checklist, 
• A cheat sheet 

• 2.) What can you sell for a little bit more?
• 3.) What kind of offer can you make them?

Resources Mentioned in this Episode

New Lead Magnet : www.fbadswipe.com

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD nobschapter.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Three Things To Test On Your Facebook Ads”

In this episode, Kim talks about three things to test on your Facebook ads: image, copy, and offer.

Key Takeaways!

• Split testing

• Testing different images:
• • Continue to test
  • Try going completely outside of the box!

• Try test copy:
• • From short copy to long copy

• Try a new offer:
• • Test the price

• Try only one of these things at once.  If you try all three at one time, you will not know which change is actually helping. 

Resources Mentioned in this Episode

New Lead Magnet: fbadswipe.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Case Study on The Skimm”

In this episode, Kim talks about a case study on the website: The Skimm

Key Takeaways!

• What do you get when you link together Kim’s favorite website, The Skimm, and lead ads?
• • You get one great case study!
• facebook.com/business/success/theskimm
• • Daily publications that tell you what’s going on.
  • It’s geared towards younger women.
  • It’s a great daily, funny e-mail.
• They use Facebook lead ads in order to increase the subscribership.
• They ran a study with Facebook, and they were able to acquire e-mail subscribers for  $1- $2 a piece by increasing their lead quality by 22%.
• Their goal was to reach more subscribers, and their target market were women from 22-40 years of age.
• They tested multiple ad types, and they found out that the lead ads did the best for them.
• They used the methods that we have talked about on this podcast, but with a bigger budget. 
• However! The system works...
• • Use social proof by using friends of fans
  • Or they used targeted demographics by doing look-a-like audiences
  • Lead ads to get people to subscribe 
• Follow the process, because it works!
• Please check out Kim’s 7 winning campaigns: fbadswipe.com!

Resources Mentioned in this Episode

FBADSWIPE: fbadswipe.com

Join Us For A Free Live Training: http://elitedigitalgroup.com/livecast

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!