“How to Optimize Your Ads”
In this episode, Kim analyzes Dr. Perez’s ad and landing page information to figure out what could be potentially hurting her webinar success.
Key Takeaways!
- How to optimize your ads – we are going on a treasure hunt, today!
- Q&A comes from one of Kim’s marketing elite members, Dr. Perez.
- She was asking: “how to optimize her ads?”
- This is apart of Kim’s Marketing Insiders Elite Facebook Group - members get to post questions about their ads or their campaigns, or when they are looking for a good resource or a plug-in, etc.
- For more information checkout: http://marketinginsiderselite.com
- Question: We started this campaign last week and the ads have reached 4,014 people, but there is not one conversion. Can you tell me where we went wrong? We want to do a webinar on 06/15/16, but it looks like there will not be any participants.
- She posted a bunch of pictures – screen shots of her ads, and the ad campaign results, which she sent to Kim.
- When we look at her ad campaign results, the thing is she is getting a really good score.
- It appears that Dr. Perez hadn’t spent much per ad.
- Kim doesn’t know the click rate – this would be good information to know.
- The best guess is that it’s not the ads that are the problems – but it would be the opt-in page.
- People are clicking through to the ad, but they are NOT opting-in.
- When Kim goes to the opt-in page, here is the big problem – Kim doesn’t see any congruency between those ads and this landing page.
- The image isn’t there – there is a video.
- It’s talking about how to analyze your current business status.
- The landing page doesn’t say “3 easy revolutionary business strategies” anywhere like the ad does.
- The landing page says a lot of other things, but not what was mentioned in the client’s ad.
- The ads are not the problem.
- Kim would focus on the landing page.
Conclusion:
Always ask yourself - where is it falling apart?
Resources Mentioned in this Episode
http://marketinginsiderselite.com
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http://elitedigitalgroup.com/podcast/
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