“A Cold Audience Idea To Try”
In this episode, Kim discusses how you can target a cold audience.
Key Takeaways!
- When you are looking to target audiences on Facebook, the best place to start is always to go towards the warm audiences:
-
- People who have already visited your site.
- Perhaps your e-mail list.
- Facebook fans.
- The warm audiences will always convert much higher than cold audiences – or do they?
- We recently ran a test for one of our clients, and the results were incredible.
- American Society of Tax Problem Solvers
-
- They are reaching out to accountants for membership
- We are not going after leads, but we are going after actual buyers.
- We are bringing in buyers anytime from $4.00 - $8.00 a piece – this is fantastic.
-
- These people are buying these template tools.
- They are showing an interest in this product.
- BUT – we wanted to scale the offer to cold traffic.
- SO – we created a look alike of their members, and then we stacked interest in employers.
-
- This is fantastic if you are going after the business-to-business market (B-to-B Market)
- What we did - we uploaded their membership list, we created a lookalike audience of membership list, then we were able to target even further by creating more stacked interest.
- We took the look alike list – the 1% list – and we excluded the people who saw the thank you page, we excluded their current members, and then we targeted certain employers.
- Through that we were able to reach 9,300 people potentially.
-
- Of that group – 99 became members for $3.05 each.
- In addition – a smaller audience became members for a $1.96 each.
- Figure out how to target cold audiences.
- Always start with the look alike audience first, and then add the interest on top of that.
- This campaign showed us that the cold audience did well.
Resources Mentioned in this Episode
Platform Camp – June 16th and 17th! - http://elitedigitalgroup.com/platform/
Please leave us a review on our show notes page or on iTunes at:
http://elitedigitalgroup.com/podcast/
Click here to Subscribe to Facebook Sales Strategies!