"More Special Things Coming at Elite Digital Group”

In this episode, Kim discusses how to create free partnerships that can help both parties involved. 

Key Takeaways!

• Elite Digital Group has some brand new partnerships about to start. 
• I want you to think about partnership opportunities when it comes to social media content.
• • Take five minutes and brainstorm all the different people you can partner with. 
  • Create a lead magnet where you have them offer different tips. 
  • Create social media posts that they are then tagged in when you put the lead magnet out. 
  • Invite them on as guests, and do webinars together. 
  • Have joint videos for Facebook Live. 
  • Have them contribute articles to your blog and newsletter. 

Resources Mentioned in this Episode

How to Launch a Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“3 Books You Got to Read, Like Yesterday!”

In this episode, Kim talks about three books that will really help with your business’ sales and marketing.

Key Takeaways! 

• Today we are talking about three books that have impacted my sales and marketing strategies for the better. 
• The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes. 
• • Gives you advice for being more productive, scaling your sales, hiring great staff, etc. 
• The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries and Jack Trout.
• • This book is all about how to be the Neil Armstrong of your market: first in line. 
  • Gives you a different way of thinking about your marketing and target audience. 
• Influence: The Psychology of Persuasion by Robert B. Cialdini, PH.D.
• • Classic book on persuasion that explains the “why.”
  • Discusses the psychology behind why people say “yes” and how to apply these understandings to business. 

Resources Mentioned in this Episode

The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries and Jack Trout

Influence: The Psychology of Persuasion by Robert B. Cialdini, PH.D.

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Who is the Hero of Your Facebook Marketing?”

In this episode, Kim talks about making your clients the hero. 

Key Takeaways!

• People want to be their own hero; they want to save themselves.
• • Are you allowing your customers in your marketing to be the hero?

• You need to show them that you are their guide and that they are along for the ride. 

• Make sure that in your messaging, YOU are being the guide and your CUSTOMERS are being the hero. 

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

"Ad Tips For Your Facebook Video Ads”

In this episode, Kim gives tips on how to optimize video ads. 

Key Takeaways! 

• Here on some tips to optimize your results with Facebook video ads:
• • Don’t target too broadly of an audience. Stack your categories to get more specific.
  • Target mobile only first, then re-target on your desktop. This is a good way to reach out to more of your audience and also experience a layered effect.
  • Faces, cartoons, and bright headlines will get the most clicks. 
  • Pre-sell the ad by releasing an engagement article that alludes to something that your product solves. 
  • Use OptiMonk.com to increase conversions. OptiMonk is an inside your URL re-targeter in your website. 
  • Re-target the same content, but on different media sources. 
  • Design your video for mobile access. 
  • Offer one click up-sales that allow people to not have to re-enter their payment information. 

Resources Mentioned in this Episode

OptiMonk.com

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

"The 4 Types of Videos to Run On Facebook”

In this episode, Kim talks about the four most viewed types of videos on Facebook. 

Key Takeaways!

• Today we are going to talk about how to create sticky videos, or videos that get immediate shares and comments.

• The four types of videos that are more frequently shared are:
• • Amusing. For example, the Dollar Shave Club ads. 
  • Audacity. For example, the Poo-Pourri videos.
  • Anger. Like a presidential election video that is decisive. 
  • Awwww videos. Use things like puppies and babies. 

• These videos are easily shared and can get you more viewers. 

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Amplify Your Content with Out Brain”

In this episode, Kim discusses the advantages to Out Brain. 

Key Takeaways! 

• If you’re having successful blogs and posts, but you are still limited to your network or your limited to how much you can spend on Facebook, there is an additional way that businesses are having success: by using Out Brain. 

• On Facebook landing pages, there is sponsored content at the bottom. 
• • Out Brain can get your content at the bottom of other business’ landing pages. It will let you upload the link to your content, set your daily budget, and it will find locations to get your article out. This is for a very small cost. 
  • This allows for more traffic to your content, and it is easy to do. 

Resources Mentioned in this Episode

Out Brain

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

"A Great App for Design!”

In this episode, Kim discusses a new app that allows you to "mess around" with font options for your Facebook page. 

Key Takeaways! 

• There is an app called WordMark. With no download required, this app tests whatever word/s you type into it with all of the different possible fonts at one time. 
• • You can also change the preview to negative, white texts on background, and adjust the font size.
  • It does require java script to be enabled in your browser.

Resources Mentioned in this Episode

WordMark

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

"Facebook’s New Video Options” 

In this episode, Kim talks about the new video options available on Facebook. 

Key Takeaways!

• Facebook is now offering new options when it comes to showing videos on Facebook. This goes for:
• • Organic posting for videos.
  • Ads. 

• There used to be a standard HD Facebook video, that was a 16x9 ratio. This was just a standard landscape video that most people were using where you would turn your phone sideways in order to see the video.

• Now they are offering two other options for uploading videos. They are as follows:
• • Vertical video. A 9x16 ratio video, that is a mobile friendly vertical video. This goes alongside Facebook live videos, which are vertical.
  • Square video. A 1x1 ratio video, which allows you see the full video without having to move your phone, and is best used with mobile audiences. 

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

"What? You Can Now Check Out the Interest”

In this episode, Kim discusses a new feature on Facebook’s ad manager. 

Key Takeaways!

• If you use interests in your Facebook ad targeting, and you want to stack multiple interests into the same ad set when you’re going after a cold audience, Facebook has now come up with a way to do this. 

• Inside your Facebook ads manager, under ad sets, you can see the relevancy of each of your interests. 
• There may still be some kinks with this, so test it out and see if it works for your business. 
• Keep an eye on this, because I think as later models of this comes out, it will be AMAZING. 

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

"1 vs. 7 day Conversions”

In this episode, Kim cautions about using the seven-day conversion option on Facebook ads manager. 

Key Takeaways! 

• When choosing your conversions as an objective inside your Facebook ads manager, or power editor, you now have a choice!
• • You can pick the conversions to be optimized for one day or seven days.
  • If you’re someone who has immediate sales, you should choose the one-day conversion.
  • If you’re someone who has long term sales, you should choose the seven-day conversion. 

• I DO NOT recommend using the seven-day option. It costs more money and generates sales less often. 

• I would recommend to just stay with the one-day conversion!

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Do You Jump to The Wrong Thing When You're Optimizing Your Ads”

In this episode, Kim discusses how to go beyond your numbers when examining your client ad campaigns. 

Key Takeaways!

• If you aren’t getting as many sales as you want, dive deeper and discover what is really going on. 
• • What’s your click through rate? Are you hitting that 1%?
  • Is your landing page converting well?
  • Are your leads following through?

• The baseline number is never the whole story, so try to find out where the holes are in your business that are causing these drops in leads or sales. 

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Click here to Subscribe to Facebook Sales Strategies!

“How To Get More Out Of An Event”

In this episode, Kim talks about how to get other people involved so that you can have a more successful event. 

Key Takeaways!

• When you are doing your posting for your events, are you engaging others and pulling them in so they can be a part of the messaging?

• People believe anonymous peers more than they believe you…use this to your advantage! 

• For a series of Facebook live videos before an event, you can:
• • Have different staff members talk about the event.
  • Have staff member do a tour of the event facility. 
  • Interview speakers and do Q&As. 
  • Take a ton of pictures and videos at the actual event. When you post a collage, encourage people to comment with their own photos and videos.
  • Get people on board ahead of time to take photos as well.

• How can you pull other people in before your next event in order to get more pictures, more posts, more likes, and more shares?

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Click here to Subscribe to Facebook Sales Strategies!

“A Content Writing Strategy For Your Facebook Page”

In this episode, Kim talks about what you can write about in your blog posts in order to gain better leads. 

Key Takeaways!

• When looking for more leads, you want your consumers to come in:
• • Already educated on what you have to offer. 
  • Wanting to work with you.
  • Knowing how your business operates.
  • Ready to move forward.
  • Wanting to pay you more because they know you how effective you are.

• In order to get good, educated leads, you want your Facebook posts to be pointing back to your blog content.
• • Your posts should show that you are the authority and expert in your target market. 

• What should your write about in your blog?
• • Use Buzzsumo.com. It shows you the most popular articles that are based on your topic. Find about 20 articles, jot them down, and put your own spin on them in your blog. 
  • Use Texbroker.com. They will write your blog articles for you for about $10.
  • Write your blogs based on what you know people want to hear about. 
  • Once your blog posts are written, your social media posts will be so much easier to write.
  • Send out a survey. You can get from your audience what they want to hear about and how they tend to talk about the things they are interested about. You can also release results of a survey as usable content as well.

• Today’s Challenge: Write down 10 different topics and tomorrow we will discuss how to get them written in the fastest way possible.

Resources Mentioned in this Episode

Buzzsumo.com

Textbroker.com

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Click here to Subscribe to Facebook Sales Strategies!

“Leveraging Your Celebrity”

In this episode, Kim talks about using your Facebook page to help promote yourself as the expert in your market. 

Key Takeaways!

• One of the most powerful things that you can do with your Facebook page is use it to leverage your celebrity and authority to your marketplace. 

• Don’t promote other people, promote YOURSELF as the expert.
• • Your social media posts should be linked to your own website that has your own valuable content. 

• If you don’t know what to write about for your own content, use Buzzsumo.com to research what people respond to and what they are looking for. This will give you some ideas to help you move forward.

• You want your Facebook page to be pointing to YOUR articles and YOUR website.

• Start writing, start posting, and STOP sharing other people’s stuff!

Resources Mentioned in this Episode

Buzzsumo.com

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Developing an Engagement Strategy for Your Lead Magnet Through Facebook”

In this episode, Kim talks about how to nurture new leads through your Facebook posts.

Key Takeaways!

• How to get more people into your sales pipeline using Facebook:
• • Attract people to your page with a unified brand.
  • Get people to opt into a lead magnet.
  • Nurture new leads.

• How to use your Facebook page to nurture your new leads:
• • Make sure that the people that are opting into your lead magnet also like your Facebook page.  In your Thank You pages or Thank You emails, simply encourage people to click and like your Facebook page.
  • Keep your themes going. If you are promoting a certain lead magnet that attracts people, continue to center your posts around that topic.
  • Continue to build trust by featuring those who have chosen to do business with you in your social media posts. It helps to build credibility.

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

"More On Your Lead Magnet”

In this episode, Kim talks about tools that you can use for a lead magnet.

Key Takeaways!

• The best thing that you can do is help your target market solve their problem quicker with a tool.

• Some tool ideas for lead magnets include a:
• • Checklist.
  • Template.
  • Copy and paste script.
  • Plan or a program.
  • Swipfile.
  • Piece of software. For example, SumoRank from Buzzsumo.
  • Facebook Group.
  • Grid.

Resources Mentioned in this Episode

SumoRank

Buzzsumo

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Click here to Subscribe to Facebook Sales Strategies!

“How To Get Even More Qualified Leads Into Your Facebook Funnel”

In this episode, Kim discusses how to get more leads from your lead magnets. 

Key Takeaways! 

• In your prospecting funnel on Facebook, you want to:
• • Make sure that you are developing your expertise.
  • Use it as a way to broadcast your lead magnet, in a gentler way to your audience.
  • Utilize it as an inexpensive way to get more leads.
  • Use it as a way to connect with your perfect prospect, who will want to buy your product. 

• You need to determine what it is that people can use.
• • It needs to be of value. It needs to be so valuable in fact that people would want to want it even it wasn’t free.
  • It needs to save your audience time or money, or make them time or money. 
  • You want to include social proof.
  • Give your audience next steps at the end of your lead magnet. If they like your product, what can they do next to get more of it?
  • Make sure that they are liking what YOU sell, not someone else’s product. Make your lead magnet congruent. 
  • Offer your audience tools such as a script, a checklist or a grid, a blueprint, a resource list, or templates. 

• To make a hyper fast lead magnet you need to:
• • Outline your blueprint, checklist, or script.
  • Submit your assignment to Textbroker.com and have them write your descriptions for you for a small fee. 
  • Write an opening and closing paragraph for your lead magnet.
  • Create a cover design and pull out some quotes as images on Wordswag.
  • Create a landing page on Leadpages.
  • Tell your prospects why they should open the report. 

Resources Mentioned in this Episode

Textbroker.com

Wordswag

Leadpages

For certain bonuses for using Leadpages go to my special link at my.leadpages.net/wl/elite-bonuses 

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Click here to Subscribe to Facebook Sales Strategies!

“More On What To Do For Your Lead Magnet”

In this episode, Kim talks about making your lead magnets of value. 

Key Takeaways!

• What is the one big thing you want to be known for?

• You want to use your advertising platform for one big idea that you are going to focus all of your messaging on. Talk about your big idea through your:
• • Facebook posts.
  • Ads.
  • Lead magnets. 

• Make sure that your lead magnets are VALUABLE. Give a guide, checklist, or blueprint that align with your big idea, to make your lead magnets valuable. 

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

“Getting More Leads”

In this episode, Kim discusses how to increase your leads. 

Key Takeaways!

• How to build up your leads:
• • Create an effective lead magnet. A lead magnet is something that is free that will get the contact information for your target market. This needs to be so good that they would pay for it even if it wasn’t free. 
  • Give your target audience a list of tools or resources. For example, you could recommend some apps to help pay for your product. Also, if you are affiliated with any resources, list these on your resource guide, and it will help you bring in some more money (make sure to say if you are an affiliate, and that although you would recommend this resource anyway, that you will be getting paid from this source).

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Filling The Holes in Your Buckets”

In this episode, Kim starts a series of tips for how to get the best clients possible and get paid the most possible.

Key Takeaways!

• There are four things businesses struggle with:
• • Getting more leads.
  • Getting leads to turn into sale appointments.
  • Getting sale appointments to close.
  • Being paid what you’re worth.

• You can solve all of these issues using Facebook as a tool in your overall marketing strategy. Facebook can:  
• • Help you get more leads.
  • Turn leads into sale appointments.
  • Turn those sale appointments into sales.
  • Get you paid what you’re worth.

• Tips to get the best clients possible and get paid the most possible:
• • Use BuzzSumo to do some research on topics around your target market. Look up what your audience is interested in or frustrated by, by looking at the most popular articles.

Resources Mentioned in this Episode

BuzzSumo

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“What To Do In Case Of An Emergency”

In this episode, Kim discusses what to do with your Facebook page during a natural disaster. 

Key Takeaways!

• What do you do when you’re about to be hit with a natural disaster, or you are going through one, and you still have your Facebook page to manage?

• Pause your automated scheduled posts from going up online, so that you don’t come off as insensitive in this time of disaster. 
• Instead post words of encouragement, motivation, and simply let your audience know that in light of the weather, you will be pausing your upcoming posts. 
• You want to be a part of society when it comes to your Facebook page. Anything you would say to a stranger in line at the post office during this time is what you would want to say on your Facebook page. 

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Using Facebook Live For Updating On A Project”

In this episode, Kim shows you how to use Facebook Live as a communication platform for your customers.

Key Takeaways! 

• You can use Facebook Live to communicate with your audience with what’s going on. For example, letting your customers know when you’re: 
• • Developing a new product.
  • Fixing something that they didn’t like.
  • About to release tickets for an event.
  • About to hold an event.

• It doesn’t have to be anything special or new, just using the communication platform to update your audience keeps them in the loop. 

• Each week you could:
• • Take them on a tour of your new place as it is being updated. 
  • Show them behind the scenes as your setting up for an event.
  • Show them your staff working on a new project before it is released.

• After each episode, you can download the mp4 and upload it onto your website, blog, YouTube, etc. while Facebook is sharing it as well.

Resources Mentioned in this Episode

Facebook Live

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Coming Up With An Offer”

In this episode, Kim talks about how to create an offer that will bring in more prospects to your business. 

Key Takeaways!

• When coming up with an offer, make sure that it is of value to the people you are reaching out to. 
• • You want it to be relevant to whoever you are selling to. 
  • You want to become the trusted authority in that niche. 
  • It cannot be about your product; it has to be about something that is of value to them. 

• You want to give your client something of value as the initial step to introducing them to your business.

Resources Mentioned in this Episode

GKIC

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Facebook Releases New Stats When It Comes To Facebook Messenger”

In this episode, Kim talks about the benefits of utilizing Facebook Messenger as a platform for your business. 

Key Takeaways! 

• According to the recent reports, 59% of people on average across 14 markets message more today than they did 2 years ago, and 56% of people believe that their messaging will increase EVEN more over the next 2 years. 

• Your business should continue to use Facebook Messenger as a platform.

• Set up automated replies under messenger, and in this reply write:
• • Frequently asked questions and answer them.
  • Your other contact information.

• By setting up automated replies, it lets people know that:
• • You are going to get in touch with them.
  • They are being listened to.
  • They can contact you another way if they need more immediate help.

Resources Mentioned in this Episode

Facebook Messenger

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Facebook Gives Us A New Way To Run Offer Ads”

In this episode, Kim discusses the new and improved Facebook Offers. 

Key Takeaways!

• Facebook has brought back offer ads, and they have a new streamlined mobile experience for them. This allows people to easily claim offers both on mobile and desktop platforms.

• People can now save offers to the Offers Bookmark, so they can go back and look at offers that they are interested in at any time.

• Now the client can easily order products without the hassle of having to memorize codes in order to purchase a product. 

• In store, people can pull up their offers from the bookmark at the register, and businesses can choose to enable barcodes or a QR codes to scan at checkout. 

• Facebook now sends out reminders to those who have claimed offers letting them know when offers are about to expire or if they haven’t looked at the offers in a while. 

• There will be a unique barcode for every claimed offer, allowing you to track things individually and preventing people from distributing offers to a larger group. 

• Facebook just created a new Offer Ad platform, attracting more people.

• In Facebook Blueprints, they do have an offer online course, explaining how to work with the new Facebook Offers. 

Resources Mentioned in this Episode

Facebook  Blueprint

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!