“How to Promote Your Products, Programs, and Services More Effectively, When You Organically Post”
In this episode, Kim talks about how to get your organic Facebook post to “reach” more people.
Key Takeaways!
- Organic Post – when you post something about your services, programs, etc. it doesn’t nearly have the “reach” as if you had put out something with just content, image, picture, etc.
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- It’s not your imagination - Facebook tends to throttle things that they think are too promotional.
- Let's look at some strategies - How to get your organic posts more “reach” when you are promoting something.
- Today’s episode - let’s talk about how to use a regular post more effectively.
- An Example: A client’s post was too promotional.
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- Instead focus on the OUTCOME if someone was to work with you.
- The ad mentioned a $1 off of a CD.
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- Instead we are going to create a content post:
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- “Did you know that 750,00 people have profited from this 1 real estate tip? Click here to find out more!”
- You don’t want an image that looks too “salesy”.
- Instead show a picture of one of your clients, and say: “Find out how Jane and Joe made a profit of X...”
- Put your full post on Facbook – choose which picture Facebook recommends, or you can insert one of your own pictures.
- More editorial picture than a “salesy” picture is best.
- Ask a question: “Have they used this strategy before?”
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- Asking a question is more likely to get a “like”.
- People are more likely to share your post if they see others “liking” the post.
Resources Mentioned in this Episode
Fbadswipe.com
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