In this episode, Kim Walsh Phillips shares a little strategy they implement to get more sales on Facebook. Kim shares how their business is about generating a greater ROI on a smaller ad spend. Kim talks about a way to target a Look-aLike audience to generate more leads and sales.
0:40 - Kim shares an interesting strategy they just implemented.
1:00 - Kim talks about how their job is to get the best ROI or best advantage on their ad spend. In this case, 15k in ads.
2:20 - Kim talks about creating a Look-aLike audience of their best audience in the lifetime value.
2:50 - Kim talks about learning about the audience and targeting the Desktop audience. Because they are those who are more possibly the professionals.
4:00 - Kim talks about how this allows them to target those who were savvy with computer and were likely business owners and help generate 20k with spending 6k.
Resources Mentioned in this Episode