“How To Test Which Of Your Placements Are Preforming The Best”
In this episode, Kim talks about ad placement through Facebook.
Key Takeaways!
- Sometimes Facebook determines, on their own, where to place your ad.
- Often then will choose mobile.
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- Usually it’s not an even reach.
- Breakdown – Placement – it will show you where they are placing your ad.
- Kim tried this with the last ad, and Facebook showed her the stats...
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- 625 people on desktop
- 924 on mobile newsfeed
- 637 desktop – right column
- If Kim had more time - than desktop would have gotten a bigger budget.
- How do you have this set-up differently?
- If you don’t have a lot of time...
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- If you are looking for a really good optimization then set up your placement for multiple campaigns.
Resources Mentioned in this Episode
How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com
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