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Facebook Sales Strategies with Kim Walsh Phillips

Award-winning speaker, author, strategist, and CEO of Powerful Professionals, Kim Walsh Phillips pinpoints how to maximize your Facebook ROI. In each quick-paced 5- to 30-minute episode, she discusses action-oriented sales and marketing strategies for Facebook. If your company needs more qualified web traffic, leads and sales, this is the perfect place for you to discover how to distinguish yourself from the competition and win more customers, clients or patients by utilizing Kim’s latest Facebook Sales Strategies. Topics include tactics for sales-driven Facebook Ad creation, copywriting, images, and headlines. Plus, the most up-to-date news on Facebook’s changing guidelines and rules. Discover how to optimize your Facebook marketing and produce more web traffic, leads and sales by turning Facebook users into customers who buy now!
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Aug 18, 2016

"Creating A Consistent Look And Feel For Your Facebook Posts”

In this episode, Kim talks about creating a consistent look and feel for your Facebook posts. 

Key Takeaways!

  • When Kim is at the airport, she tends to accidentally stare at people. ☺ 
    • If a person look all pulled together while they are traveling Kim is blown away.
    • Kim admires this.
    • They are exuding success.
    • They are giving a great first impression.
  • You should do this, too, for your Facebook Page.
    • Here is who they are...
    • This is why I want to do business with them...
  • If they just say 10 of your posts – they could tell they all belong to you.
  • Before, Kim’s page used to be a hot mess...
    • Different fonts, colors, photos, etc.
    • Kim was not effectively communicating what she wanted it to look like.
  • Visit 10 different pages that you like and figure out why you like their page.
  • Brand board is now in place.
    • Refer to this brand board often.
  • Kim uses the same font type every single time.
    • They give you 6 different variations of the same font.
  • Kim’s posts look similar, but there is some variation.
  • Kim will put her logo on the bottom of the image.
  • The posts are branded with her name.
  • The posts look all the same – you can look at 10 of Kim’s posts and you could tell they were all her ads even without her name on it.

Resources Mentioned in this Episode

WORDSWAG: http://wordswag.co

PICMONKEY: https://www.picmonkey.com

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

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http://elitedigitalgroup.com/podcast/

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