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Facebook Sales Strategies with Kim Walsh Phillips

Award-winning speaker, author, strategist, and CEO of Powerful Professionals, Kim Walsh Phillips pinpoints how to maximize your Facebook ROI. In each quick-paced 5- to 30-minute episode, she discusses action-oriented sales and marketing strategies for Facebook. If your company needs more qualified web traffic, leads and sales, this is the perfect place for you to discover how to distinguish yourself from the competition and win more customers, clients or patients by utilizing Kim’s latest Facebook Sales Strategies. Topics include tactics for sales-driven Facebook Ad creation, copywriting, images, and headlines. Plus, the most up-to-date news on Facebook’s changing guidelines and rules. Discover how to optimize your Facebook marketing and produce more web traffic, leads and sales by turning Facebook users into customers who buy now!
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Aug 16, 2016

"Don’t Have A lot of Time Before Your Next Webinar or Launch?”

In this episode, Kim gives us some tips on advertising for your next webinar when you don’t have much time before the event. 

Key Takeaways!

  • Quick Idea:
  • For any webinar, training event, or online event that you have a short-time frame for, I recommend you don’t do the basic advertising.
    • You don’t have a lot of days to optimize the ads.
  • Best thing you can do is...
  • 1.) Create a social media post
    • Go into your ads manager, set up an ad, and set-up for a conversion.
    • Then you promote the post.
    • When you create the ad, go to the top of the page (the right-hand-side), and select: choose a post.
    • Facebook post.
    • You can do this for all the ad sets that you want to target.
    • This way all the social proof that is created, the likes, the shares, they will all run off the same post.
    • Higher relevancy score.
    • Charge you less money.
  • 2.) Kim does not recommend daily ad spend
    • Choose a lifetime spend, and put all the money in there.
    • We have tested this, and Kim has received fantastic results.

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

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http://elitedigitalgroup.com/podcast/

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