Facebook Sales Strategies | Episode 35

Facebook Sales Strategies | Episode 35

 

“Has Facebook been changing their algorithms again?”

 

So Facebook has been making a ton of changes lately, some are really great. When it comes to video and story reach, Kim thinks its right on track! However, when it comes to certain marketers, Facebook had issues with what they were posting.  Facebook’s goal with the news feed is show relevant  content.  Facebook likes and share categorized content . Currently, Facebook has updated their algorithms, and now they are focusing on relevancy, this is similar to the score on Ads.  

 

This new algorithm calculates relevancy by how much time the viewer spends viewing an ad or story in their news feed.  This means if they spent a significant amount of time viewing your Ad, compared to other ads, it means your content is relevant to them.  

 

What does this mean for your content!

• They just don't have to like, comment, or share your content
• They just have to read your content 
• This is based on engagement with your content  
• Facebook will share your content to more people even if it was not getting likes, comments, or shares. 

How do you know if you’re getting enough reach! 

You want to know if your audience is talking about your posts 

• This will tell you how relevant your content is to your audience 
• Find out which types of post are getting the most engagement and which are failing.  
• Set a time each week to check wish posts are getting the most engagement. 
• Analyze which content does the best with one of the search engines. Like BuzzSumo or Quora.

Resources mentioned in this episode

 

Quora

https://www.quora.com

 

BuzzSumo

 

http://buzzsumo.co