“How to Create Your Expert Authority, Before You Make That Sale!”
In this episode, Kim talks about how to use Facebook to build authority and expertise, prior to making the pitch!
Key takeaways to building expertise and authority!
- First you need to have some fans! Kim believes in going after paid “Likes,” that is going after real Likes and real target customers that you are looking for!
- Create a look-alike audience of your best customers and then targeting them with an ad that engages them.
- Your Like ads should engage your viewers, your exact target market and make your ads all about them. Cater to their likes, habit, and hobbies.
- Build your audience up, then offer really good content! Offer links to your blog posts that gives immediate content.
- Offer quotes from you, made into images and more valuable content. Keep feeding them with content that brings value, give tips, give strategies, all day long, everyday, for two months.
- Get your pictures involved, and show behind the sense photos so they get to know your better.
- Use continuous video and video feeds to offer content.
- Feature a piece of content or a giveaway that you authored.
- Use a professional profile picture using Thumb Tack!
If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!
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http://elitedigitalgroup.com/podcast/
Resources mentioned in this episode
ThumbTack
http://thumbtack.com