“Today we are talking headlines!”
In this episode, Kim talks about how to create an effective headline! Kim suggests looking at Huffington Post and INC as examples of effective headlines.
Key Takeaways!
- Invoke curiosity! Your are not giving away the full story, but you are enticing them to click!
- Using the word YOU is effective way to grab attention!
- Focusing on Emotion is a great strategy to engage your audience.
- Ask a question “Do you know the 5 things about…?” or “What is your habit regarding XYZ?” to catch the readers attention.
- The headline has to match the post, article, or landing page - Because Facebook with ban you if your are “Link Bating.”
- Your text and Image need to match - Make sure your image and text match the on ads and landing pages.
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