Facebook Sales Strategies | Episode 111
“How do you build your audience before a big product promotion, event, or sale?”
In this episode, Kim talks about her recent announcement of her book, “The No B.S. Guide to Direct Response Social Media Marketing,” astoundingly, the free chapter download has had hundreds of thousands of downloads, and the book, not yet on sale, has already hit, The Best Seller list. So how do you make a phenomenon like this happen? Kim mentions that is takes a great amount of advance planning.
Here are some of Kim’s tips:
Kim mentions that you have to warm-up your audience, so when your product is ready, your audience is ready to buy!
Run Blog Post Ads
These Ads run to Cold Traffic, and you have the Cold Traffic setup as a “look-a-like to your best customers”.You will be able to do this through Facebook’s Ads platform.
Retarget
Retarget your website traffic with a “Facebook Like Ad.” This is how your get raving fans and others see the” Likes,” and sharing of your posts.
Create Engaging Content
Next, your will create content that does not ask for anything back. Just pure compelling content your traffic to consume. Post at least twice a day. Ask them questions and provide valuable content.
Offers to Qualified Traffic
Run your offers ONLY to qualified traffic. The qualified traffic are those who had previously visited your website, email list, or your Facebook Fans. This traffic will be the only group who see your offer, hear about your promotion, asked for a sale, or participate.
More about the Warm Traffic
This way you are only offering to those who are warmed-up to your offer, and more likely to convert. Then announce it to your Facebook group. This makes them more interested in sharing with others on Facebook. The sharing activity leads to a viral message among your follows, and to their friends and family.
To get your free Chapter Download go to: www.nobssocialmediabookchapterdownload.com
If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!
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