Facebook Sales Strategies | Episode 100
“What goes into writing a Facebook headline?”
In this 100th episode of Facebook Sales Strategies, Kim celebrates with a special guest, Mike Cidola, Directer of Marketing of GKIC Insider Circle. Stodola shares some quick tips on how to write the perfect headline for your Facebook Ad.
Here are Mike’s suggestions:
Pain Points
Figure out peoples pain points, which helps them get out of a pain, an obstacle, or achieve a goal.
Objections
Think about the objections people might have. Or answers those objection in the headline.
Go over a swipe file.
This is a file of headlines you like, headline that worked for you in the past, headline you see on Facebook ad or in other subject line, and emails.
Get different mindsets.
You can get different headlines for different target markets. This goes for one headline to general target market. But, how about if you are targeting males, females, young, old, the wealthy, and not as affluent.
Pattern Interrupt
Instead a headline that reads “The Five Step Blueprint to Creating a Four, Five, or Six Figure Side Business that Runs on Autopilot,” the pattern interrupt is calling it “The Machine.” This is a simple change up, usually followed by the entire headline, for example: “The Machine: The Five Step Blueprint to Creating a Four, Five, or Six Figure Side Business that Runs on Autopilot.”
Resources mentioned in this episode
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