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Facebook Sales Strategies with Kim Walsh Phillips

Award-winning speaker, author, strategist, and CEO of Powerful Professionals, Kim Walsh Phillips pinpoints how to maximize your Facebook ROI. In each quick-paced 5- to 30-minute episode, she discusses action-oriented sales and marketing strategies for Facebook. If your company needs more qualified web traffic, leads and sales, this is the perfect place for you to discover how to distinguish yourself from the competition and win more customers, clients or patients by utilizing Kim’s latest Facebook Sales Strategies. Topics include tactics for sales-driven Facebook Ad creation, copywriting, images, and headlines. Plus, the most up-to-date news on Facebook’s changing guidelines and rules. Discover how to optimize your Facebook marketing and produce more web traffic, leads and sales by turning Facebook users into customers who buy now!
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Now displaying: August, 2016
Aug 5, 2016

“A Facebook Live Video Idea”

In this episode, Kim talks about some Facebook Live Video ideas.

Key Takeaways!

  • Thanks for tuning in today!
  • One of our partners is getting ready for their launch – partner’s name is: GKIC.
  • Kim used GKIC while transferring from struggling PR to successful businesswoman.
    • Kim wanted to tell people how great GKIC was! 
  • She wanted to related it to her audience. 
    • So she took GKIC behind the scenes. 
  • We recently moved our office and she was able to decorate it without to worry about a budget.
    • Kim started her business in 2001!
    • The first makeover cost her $750 – and she sweated over that bill!
    • She was frustrated a lot of the time because she has great ideas, but didn’t have the resources to execute them.
  • List: 
    • Kim drafted an e-mail to their list
    • Facebook Live
    • Walking through the office to see what the office looks like now.
      • How is the difference? 
      • Behind the scenes look.
  • We followed the strategies that Kim gives her audience currently. 
  • Conclusion: In order to promote your company use Facebook Live to bring your audience to show behind the scenes footage. 

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

Aug 4, 2016

"A Facebook Live Video Idea”

In this episode, Kim talks about creating buzz on Facebook Live for your next launch of your product or service. 

Key Takeaways!

  • You can create some buzz on Facebook Live before your next launch. 
  • One of Kim’s clients is doing this for one their food products, on their menu, before they launch.
    • We asked his clients what they thought that new product could be.
    • It was fun to get their feedback.
    • At the end of the video – we said: stay tuned next Tuesday we will reveal what it is!
    • On Tuesday, we are going to do a live tasting with some local celebrities to create some buzz.
  • This is a fun way to create buzz – what it is, what’s the interest?!
  • You can do this for your business... 
    • Next time you are launching a product or service – you can utilize a location that your business will be at.
      • Like a tradeshow.
    • Asking ‘man on the street’ type of questions.
    • Making it more fun and enticing. 

Resources Mentioned in this Episode

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

 

Aug 3, 2016
 

“How To Attract Your Perfect Prospect To You Magnetically”

In this episode, Kim talks about how to attract your perfect prospect to you magnetically. 

Key Takeaways!

  • Back in time – Kim was a struggling PR person for about 8 years.
    • At one time, she had to declare bankruptcy. 
    • Pawn her engagement ring to make payroll.
    • There was horrible cash flow! 
  • Now it’s different!
    • Business is now a multi-million dollar agency!
    • This did not happen by magic – we had to change our strategic plan...
  • How do you do that?
  • Here are some strategies to magnetically attract your perfect prospect:
    • 1.) Get a professional photo
      • Go to thumbtack.com.
      • You can post to the website that you need a photographer. 
      • Use this picture on your Facebook account, Twitter account, LinkedIn, etc.
  • 2.) About Us
    • Talk about them.
    • How would you make their lives better?
    • Kim is focused on audience building and prosperity.
    • Kim is not focused on her schooling or her expertise, but she’s focused on her audience.
  • 3.) Get your cover photo professionally designed.
  • 4.) Use your keywords!
    • Try: Spyfu.com
    • Facebook does 1.5 billion searches a day – make sure you are found.

Resources Mentioned in this Episode:

http://tinyurl.com/BizGrowthEventLive

https://www.thumbtack.com

https://www.fiverr.com

http://www.spyfu.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

 

Aug 2, 2016

“When You’re Targeting a Location, Are You Picking the Right Category?”

In this episode, Kim talks about targeting the right group of people, per location, for your business. 

Key Takeaways!

  • Today Kim has a quick tip on optimization.
  • When you are setting up your audience through your ads manager – you might want to target the right group of people based on what your business sells.  
  • 25-mile radius of where you live, or 10-mile radius.
  • Make sure you target the right group of people:
    • People in this location 
    • People who live in this location – who’s home is here.
    • People most recently in this location.
    • People travelling in this location.
  • These options really make a difference based on the service or product you provide.
    • Hotels – they would want to target people who are travelling through the area, not somebody who already lives in-town. 
  • Start using that pull-down menu!

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Join Us For A Free Live Training: http://elitedigitalgroup.com/livecast

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD

nobschapter.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

Aug 1, 2016

"Want to Know Who Visits Your Site the Most, and Target Them?”

In this episode, Kim talks about ways to target those people who visit your webpage multiple times, but haven’t purchased anything, yet, through Facebook Ads Manager!

Key Takeaways!

  • Facebook is now letting you target those who visit your website the most.
    • Not just once, not just twice.
  • You want to get the most engaged people.
    • People who have visited your site often, but who aren’t clients, yet. 
  • Go inside your Ads Manager:
    • Go to custom audience
    • Website traffic
    • Select on ‘time spent on your website’
  • This is fancy!
  • You can base it on a certain percentage:
    • Top 5%, top 10%, etc.
    • For 180 days.
  • Kim loves targeting people who haven’t been to our site for a while, but there are also reasons why people who have visited our site multiple times, but who haven’t bought, yet.
  • Set all of these up ahead of time.
    • 5%, 10, %, 20%

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

 

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