“Some Content Ideas”

In this episode, Kim discusses great content ideas for your next post. 

Key Takeaways!

• Some ideas for contents that’s all about them:

• 25 most commonly asked questions – 
• • Make a list of the 25 questions that you are often asked by prospects or by people who ask, “what do you do for a living?” Write them down, and then simply answer those questions.

• Come up with a topic for the week – 
• • Focus all of your posts on that topic.

• Asking industry trivia 
• • Offer a prize if they answer the question within the next 24 hours to a week.  

• Run a blog series or chapters of your book.

• Facebook Trends – 
• • Look at the right-hand corner of the screen. 
  • You can see what’s trending in the market.
  • What’s interesting about news topics or celebrities, etc.
  • Stay current with the market. 

Resources Mentioned in this Episode

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“More on How to Launch an Effective Campaign on Facebook”

In this episode, Kim discusses how having customer testimonials, before launching, is a smart way to gain more clients.

Key Takeaways!

• Getting your audience involved in your messaging. 

• Only 14% of people will believe you as a company, but 78% of people will believe peer reviews.

• The same goes for your marketing.

• Bring your target market into the conversation by featuring, those that you have worked before, in your messaging. 

• How do you do this if you don’t have any testimonials to share?

• Create a beta test program.

• Work with a few people / clients / customers / patients on a specific product or service, get their testimonials, and then use their testimonials prior to launching. 

• A “great product” doesn’t tell us much – be more specific. 

• Don’t launch right away if you don’t have any case studies.

• Take the time to get some of those case studies built up before launching.

Resources Mentioned in this Episode:

No B.S. Guide to Direct Response Social Media Marketing – 

FREE CHAPTER DOWNLOAD nobschapter.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

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“Planning Out Your Campaign”

In this episode, Kim talks about getting your campaign seen/heard through multiple channels, so you have a good turnout at your next event. 

Key Takeaways!

• Setting up your campaign from the very beginning.

• On average, it takes people 5 times of being asked to say “yes”.

• Usually businesses stop after one or two times.

• The next time, mention it 5 times on Facebook, but also through 5 different marketing channels.

• You are planning out your strategy, so people can so “yes”.

• Facebook, LinkedIn, E-mail, Video, Direct Mail, or Text Cam

• Use 5 different channels, and 5 different times in each channel.

• We have to be consistent, or we will not get them to respond.

• If you only put out 1-2 times on Facebook, your clients will not see it.

• Use multiple channels.

Resources Mentioned in this Episode

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD nobschapter.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Using Facebook to Promote Your Next Event”

In this episode, Kim talks about creating and promoting an event on your Facebook business page.

Key Takeaways! 

• Facebook gives you this cool opportunity to use their platform to promote your next event.  
• • It can feature audience, sell tickets, and measure performance.

• You can create a Facebook ad through your business page. You will be able to unlock features that can help you achieve your business goals. 
• • Include a URL to your ticketing website.
  • Tools to promote your event.
  • Tools access to in-depth metrics about how your event is performing.

• Have you put an event together, yet?

• Facebook Business Page 
• Offer + event
• Select EVENT from the options
• Fill-in the required details of the event:
• • Date, Location, & Time
  • Photos
  • List co-sponsor(s)

• Description of the event:
• • Education event?
  • Dinner event?
  • Entertainment event?

• Then you tag people to the event.

• Choose an event photo:
• • 1920x1080 pixels
  • 16x9 ratio
  • Use photos with little or no text

• Clear concise name – not something clever.

• Set a specific date, time and location.

• Add in #hashtags.

• When you are done with the event, you can decide to publish it now or later.

• More than 60% of people discover events through their News Feed.

Resources Mentioned in this Episode

Fbadswipe.com

Please leave us a review on our show notes page or on iTunes at: 

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“Want Some Pretty Cool Headlines to Put in Your Facebook Ads?”

In this episode, Kim talks about writing creative headlines that will capture your audience’s attention.

Key Takeaways!

• Here are a bunch of headlines that you can use in your Facebook ads...

• Try using odd numbers – odd as in unnecessarily specific.
• • For Example: 8,213 vs. 8,000
  • Be super specific!

• Try putting question marks at the end of your slogan.
• • For Example: IRS has payment plans?

• People love percentages.

• You can also use quotation marks within a post.

• If you are going to show a video or other piece of content, put it in parentheses and all caps.

• Try things that are: confusing, shocking, or plain weird.
• • For Example: This is the one thing you don’t know about breakfast cereal...

• When all else fails, go negative.
• • For Example: Insane!
  • Or: Bad News!
  • Another: Things are bad...

• Celebrities 
• • For Example: What Ashton Kutcher got right, and what Oprah got wrong!

• Facebook trends

Resources Mentioned in this Episode

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!