“How Does Facebook Determine What Ad Gets Shown When?
In this episode, Kim brings light to how Facebook determines who get to see what ad.
Key Takeaways!
- They always want to shown relevant ads depending on the relationship build - Friends of Fans and a warmed-up audience.
- Advertisers Bid Value - Conversions and Leads, shown to those who will fill out a form.
- Ads quality and relevance to the audience - How is this ad important and relevant to the audience.
- All these 3 factors are important when trying to optimize your ads and reach.
Resources Mentioned in this Episode
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