“A New Way To Create An Audience On Facebook!”
In this episode, Kim talks about the updates on Facebook and a new way to target people who had a relationship with your brand.
Key Takeaways!
Recall the Models:
- TOM model (Get the TRUST, Opt-In and Monetize)
- MOM model (Being Magnetic, getting the Opt-In, and Monetizing)
- Reach people with a video! - Videos are great for getting impressions, comments and building audience engagement. But not active on the get the opt-in.
- Now you can create an audience of people who have seen your video!
- This is based on engagement.
- You can retarget people based on how long they’ve watch your video.
- You can now retarget them with an ad.
- You see where they have stop watching on the timeline of the video, in order to get specific on your messaging.
Resources Mentioned in this Episode
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