“How To Get More Registrants For Your Next Webinar Using Facebook”
In this episode, Kim shares a strategy to get more registrants for your webinar or online event.
Key Takeaways!
- When you have a set webinar date, you can begin to promote organically 3 weeks out. Kim suggests not to spend any money on promotion until 4-5 days out.
- First 4 weeks - Make sure to have your Facebook Pixel on your website. This will allow you to re-market to those who come to your website. This is important if you choose to pay for traffic, you want to be able to retarget anyone who visited your website.
- You can retrieve your pixel code in your Facebook Ads Manager or Power Editor, under Tools.
- Setup a Facebook Ad Conversion Tracking - This allows you to track those who opted-in for your event. This is great for tracking, as well as optimization of your ad by Facebook.
- Change you cover photo on all your social media profiles - Facebook, LinkedIn, Twitter, Pinterest, and Instagram. Kim suggests promoting around the board on all your social media channels.
- Create content posts to promote the event about 3 weeks out. Pin a content post to the top of your feed of the accounts that allow you to do so. Pinning the post will keep it at the top of your feed for traffic view.
- Write a Blog Post - You can begin to send organic traffic to this post and drive interest to the webinar. Also create a side bar opt-in on your site.
- After people begin to register organically, begin thinking about setting up your paid traffic. This would be from your Email list, your Website Visitors, Fans, and Friends of Fans. These 4 audience produce the best results for webinars.
- Use a video on your Facebook feed about 1 week out - Videos are great for reaching organic traffic and is a great audience builder.
- Paid Traffic - Start with Lead Ads, because you want to get their contact information and get them into your webinar.
Resources Mentioned in this Episode
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