“The Onion Campaign”
In this episode, Kim talks about the last in the series of the TOM campaigns, The Onion Campaign.
Key Takeaways!
- This campaign can be used in combination of all the other campaigns mentioned.
- People learn things in many different ways, and you have to communicate differently to reach different audiences.
- Thankfully Facebook offers many different formats of ads: Long Form Post, Video Post, Auditory Post, sending traffic to a podcast, or send people to an interactive quiz or contest.
- When you layer your campaigns with different elements or ad types, you are much more likely to reach your audience effectively.
- It takes 5 contacts in order to make a sales conversion - Most business setup one ad, and that is all they have.
Ad Example:
- Ad 1 - Promote a long form post
- Ad 2 - Setup a lead ad
- Ad 3 - Retarget with a ‘Clicks to website ad
- Ad 4 - Upload a video
- Ad 5 - Do a basic website click or conversions ad inside the Ads Manager
Resources Mentioned in this Episode
Do Forget To Join Us For A Free Video Training at: http://elitedigitalgroup.com/livecast
Please leave us a review on our show notes page or on iTunes at:
http://elitedigitalgroup.com/podcast/
Click here to Subscribe to Facebook Sales Strategies!