“Seed and Grow Campaign”
In this episode, Kim talks about continues TOM (Trust, Opt-In, and Monetize) Campaigns. Next up is the Seed and Grow Campaign.
Key Takeaways!
- This is a great campaign to get your audience ready! Prime the Pump or Fan the Flames. This is to get your fans excited about an event you have coming up.
- Begin to seed the idea.
- Build content, engagement, conversation around the topic prior to the launch - Build out a series of blog post, a series of social media questions. All about your topi, before you tell your audience you are going to sale anything.
- Promote those posts using the Long Form posts strategy. Then you are going to go inside your Ad Manager to promote your posts to your fans and audience.
- Promote to your website traffic and look-a-like audience as well.
- You now know it is the right time to start selling when people start to ask if there is anything ready to buy!
- Remember to put Adspend behind the project.
Resources Mentioned in this Episode
Do Forget To Join Us For A Free Video Training at: http://elitedigitalgroup.com/livecast
No B.S. Guide to Direct Response Social Media Marketing - FREE CHAPTER DOWNLOAD
http://nobssocialmediabook.com/chapter-download
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