“Creating a Publisher’s Post”
In this episode, Kim continues on the list of the TOM (Trust, Opt-In, Monetize) campaigns. Next up is the Publisher’s Post. campaign.
Key Takeaways!
- This is when you make yourself the publisher of high value content for your audience. You can spend a lot of time trying to get into major publications, but on Facebook you are the publisher
- Always offer valuable content that resonates with your audience
- Build a 7 day schedule of posts, where you are going to reach directly to your target marketing and you are going to build trust with them.
- Occasionally you can take some of those promotional posts and turn them into an ad for the week. By promoting the post through your ads manager.
Example of a 7 day Schedule!
- Day 1 - A quote. Branded with a logo
- Day 2 - A Q&A
- Day 3 - A client spotlight
- Da y 4 - A service spotlight
- Day 5 - A staff spotlight
- Day 6 - A product of the month - Include a link to the landing page, and promoting in the Ads. Manager
- Day 7 - A fact!
Resources Mentioned in this Episode
Do Forget To Join Us For A Free Video Training at: http://elitedigitalgroup.com/livecast
No B.S. Guide to Direct Response Social Media Marketing - FREE CHAPTER DOWNLOAD
http://nobssocialmediabook.com/chapter-download
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