Facebook Sales Strategies | Episode 69

“What does Time Magazine have to say about how to use social media to advance your career.”

In this episode, Kim gives some feedback on a recent article published by Time Magazine called “Six Ways to Dial up Social Media to Advance Your Career.” This article offers several great pieces of advice.

The points:

• Brag a little! -  You may have a LinkedIn profile, and unless your job hunting, your are probably ignoring it. Update it and create a background image. 
• If your over 50, show an energetic picture of yourself. 
• If your are an expert or want to portray yourself as an industry expert, show a picture of you speaking at an event to show your authority in the field. Whatever area you think you offer value in, that is the picture you want to show to convey a message to your prospective employer.
• Lending Credibility! Show pictures of yourself shaking hands with a famous person or industry expert. 
• Next, pick your platform, Facebook is the best place to do this, because you can tie in demographic information with exactly who you are trying to reach. 
• Build Relationships! Feature others influencers in your content. Maybe top ten bloggers to follow, top ten podcast to listen to, and top ten books to read. Pick people in your industry, write about them, tag them, and you just might be shared in their posts
• Scripting Your Day! Schedule and make the time to keep up with your post. If you are doing one or two posts a day, make sure you stay consistent. Use a consistent name you go by everywhere, in all your social media platforms, and keep branding consistent everywhere. Lastly, keep your message and voice consistent on all platforms.
• Follow The Rules! Each social media platform has rules to follow.  Make sure you know what these rules are, so you don't get kicked off and loose your social media outlet. 

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

https://itunes.apple.com/us/podcast/facebook-sales-strategies/id1003978371?mt=2

Facebook Sales Strategies | Episode 68

“Do you want to go on vacation and have your social media continue to work for you?”

In this episode, Kim talks about planning out your social media efforts ahead of time, so you can enjoy a vacation. If you’re planning to go off the grid, then here is what you have to do to keep up with your social media posts. 

• Use the Facebook scheduling tools available to you.  
• You can schedule your post to go live, both on mobile and desktop versions.
• Find someone to respond to comments while you are gone. Maybe, ask a friend, family member, a virtual assistant, etc.
• Or trade with another business owner, who will comment for you.
• Be transparent and tell followers: “Hey, Kim is out, I am filling in till Tuesday.”
• This allows you to be super responsive, so you can take a break. 
• HootSuite and Edgar allow you to schedule out your posts!
• When you get back from vacation, maybe share a little. Show some pictures. People love taking a glimpse into your life.

And if you like to see growth in your business. Schedule a promotion during your vacation time. When you return you might see some sales and high numbers. This is a great strategy for those who are looking to take a vacation and not worry about the office and social media tasks. 

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

https://itunes.apple.com/us/podcast/facebook-sales-strategies/id1003978371?mt=2

Facebook Sales Strategies | Episode 67

Using a live video challenge on your Facebook feed to build your business. 

In this episode, Kim shares information about how to create a video challenge among your customer base and audience to build your business. We all seen the Ice bucket challenge go viral, and the accessibly to help this go event go viral was very simple. Kim shares how you can recreate a similar video challenge with your audience. 

• First, make it really simple for your audience to join in. 
• Have them use their iPhone or smartphone to record themselves talking about their experience. 
• Let them share one experience they have had with your business, a service you provide, or a product they purchased.
• Have them use a specific HashTag (#VIDEO CHALLENGE) when they post their video. 
• The Hashtag will allow you to track their answers and find them so you can award prizes!
• Promote your first taker!
• When you are able to get someone to submit a video, Promote it!
• This will encourage others to join in and do the same
• Offer them an extra entry for a prize, just for nominating another person to join the video challenge.
• Promote their video on your blog, by email and on a Facebook page post. 

This is a great way to engage your customers and audience, to really get your business out there, and the word out about your services or products. 

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

https://itunes.apple.com/us/podcast/facebook-sales-strategies/id1003978371?mt=2

Facebook Sales Strategies | Episode 66

“Here are more tips on how to use Facebook’s new feature, Facebook Live, to your advantage.”

Another great feature of Facebook Live, is to use it to get testimonials. Mainly, to learn about the experience of individuals who use your product or your services. We will not ask them to give us a testimonial, instead we ask them to talk about the services of our business. And to talk about themselves. 

• Ask them to talk about the services of they used
• To talk about their project
• To talk about their business 
• Then ask then to talk about their experience - How was your experience different after you work with us? 
• What were the result with working with us? 
• What are the types of Project we’re going to be working on in the future 
• How did you start working with us? 
• Why would you work with us? 

These are all great question to ask your customers, and using Facebook Live will result in a high level of credibility, because it is presented and view live by your customers and audience. This also works as a built-in promotional strategy , because you can download video from the live feed.Next offer an incentive, gift card, gift certificate, a coaching call, etc. As apart of participating in your live event. Then you can use this footage later for your marketing. 

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

https://itunes.apple.com/us/podcast/facebook-sales-strategies/id1003978371?mt=2

Facebook Sales Strategies | Episode 73

“Would you like to know how to be an Amazon best-seller using Facebook?”

In this episode, Kim shares how you can use Facebook to build an audience for your book release or product, and become a best-seller in one day. Kim talks about the success of her and co-author Dan Kennedy’s book “No B.S. Guide to Direct Response Social Media Marketing.”

Here are the simple steps to duplicate success for best-seller status.

• Build your audience
• Building a relationship - by post ing content
• Build an email list - free resources
• Offer free valuable content, free report
• Post an excerpt, behind the scenes content and lots of background information
• Sharing the preorder information and availability
• Offer an award for sharing and buying a copy 
• Incentives to first buyers -  Award Prizes to all buyers 
• Do all this publicly!
• Facebook will see  al the comments  and then share based on your comment and like increase
• Ask your friends and family, and associates to share on their Facebook pages

Resources Mentioned in the Episode 

No B.S. Guide to Direct Response Social Media Marketing

http://www.amazon.com/Guide-Direct-Response-Social-Marketing/dp/1599185776/ref=pd_sxp_redirect

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

Facebook Sales Strategies | Episode 65

“Do you ever attend live events and would you like to use Facebook to get more traffic, to get more followers, to get more engagement,  and to establish yourself as an authority.”

• In this episode, Kim shares how we can get the most out of attending a trade show. Kim likes to use WordSwag app to create an image of an impactful quote she heard at the trade show.
• Use WordSwag to create beautiful word images in a few seconds.  Then share those images with the trade show goers and with hash tags associated with the trade show. 
• Next, is to create a blog post out of all the images you had created from the trade show. Share those WordSwag images to all those who attended the trade show, maybe to a private group or with hashtag.
• Use the Facebook Mentions App for live video posting. Only,  If you are allowed to use live video. Or give your commentary directly after a speaker, allowing instant feedback on the event.  
• Here is another strategy to incorporate Facebook to your trade show event. 
• While at a live event, setup interviews with influencers to use as blog post and Facebook post. 

 Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

https://itunes.apple.com/us/podcast/facebook-sales-strategies/id1003978371?mt=2

Resources Mentioned in this episode.

WordSwag App

http://wordswag.co

Facebook Mentions App

https://www.facebook.com/about/mentions/

Facebook Sales Strategies | Episode 64

“Did you ever have to create content for Facebook, but you were just to tired to think of new things to say?”

In this episode Kim talks about times days you are just so tired to create new content for Facebook. But you must stay consistent and get your content out!

Here is how to overcome your content loath

• Go back about 6 months and look at your analytics and pull out your top posts.
• Pull 15 top posts - About 2 weeks worth of content.
• Redesign your old post with WordSwag App, and change up the quotes and images. 
• Use BuzzSumo to run your domain, to check what is your top shared content or posts - maybe re-share and repost this old content. It may still be valid!
• Re-recognize people in your post from the past. 
• Use post planner, Edgar -  This will consistently post your best content on Facebook and Twitter.

This may seem lazy, but that is the point. You’re tired! And if it’s an old post, they probably won’t mind seeing it again. It was inspiration the first time and it will be the second time.  The more you can demonstrate your authority by repeating your core messaging - the more effective you will be - reaching your market. 

Resources Mentioned in this episode.

WordSwag

http://wordswag.co

BuzzSumo

http://buzzsumo.com

Edgar

http://meetedgar.com

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

https://itunes.apple.com/us/podcast/facebook-sales-strategies/id1003978371?mt=2

Facebook Sales Strategies | Episode 63

“How do you get someone to download your free report or app using Facebook?”

In this episode Kim outlines how to get people to partake of your free report or app! First of all, you have to build creditability. 

• You have to have a qualified Likes campaign.
• This is going to establish who is going to be a great customer for you.
• Then create a likes ad, targeting that person.
• Get your like over 1000 - This allows you to have access to Facebook’s insights, which provide a lot of valuable information. 
• Then create blog content to send to your target market, establishing your authority in the market. This also will qualify your audience, if they are interested in your topic, they maybe interested in your app.
• Then run an ad to download your app.
• Then retarget to get the premium app in place. 

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

https://itunes.apple.com/us/podcast/facebook-sales-strategies/id1003978371?mt=2

Facebook Sales Strategies | Episode 62

"Wondering how to sell to businesses on Facebook?”

In these next few episodes, Kim shares strategies to use Facebook to make sales.  Today we explore how to make online sales to other businesses. 

Lets start here:

• Put on your best look for your prospect.
• Create an cover photo that is going to give the best impression possible, shoe who you’re for and not for. 
• Get the eye of your prospect
• Share a blog post - some piece of valuable content
• Retarget your traffic with an opt-in opportunity - general offer
• When first getting into that funnel ask for the email -  even if they don’t buy 
• Complete the purchase of the product -  also add membership or a free trial membership 

Here is another funnel, Kim like to use for Doctor’s offices., but also works for professional services.

• Start with a blog showing valuable content to your target market
• Offer them a opt-in opportunity - some sort of lead magnet such as a free report, ebook. 
• Run an ad to schedule an appointment
• Have them enter in their contact information
• Which ever email software you use (Mail Chimp, Infusion Soft, A Webber), set it up so someone will get the email to followup 

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

https://itunes.apple.com/us/podcast/facebook-sales-strategies/id1003978371?mt=2

Facebook Sales Strategies | Episode 61

“Have you heard about Facebook’s live video option?”

In this episode, Kim explains how the live video option on Facebook works.  Here is how you can get started if you have a business page and want to have access to these resources. 

First, request for you business page to be verified. Easiest way to do this is to download the Facebook Mentions app, at the iOS app store. After downloading the app, link your business page to the app to verify your page. 

• If your page is not yet verified, this will help you to complete a verification request.
• Once your request is completed, you will get the cool looking blue check mark!
• Then you can finally use the Facebook Mentions app. 
• This is only available on your iOS device, not a desktop application. 
• This will record video, comment live, and you can load your an MP4 later. 
• You can dual purpose this media for your podcast and live video broadcast. 

This is an excellent way to engage your audience, and produce dual purpose content for podcast and live videos 

Resources mentioned in this episode 

Facebook Mentions app

https://itunes.apple.com/app/id894913642

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

https://itunes.apple.com/us/podcast/facebook-sales-strategies/id1003978371?mt=2

Facebook Sales Strategies | Episode 60

“Today’s episode is a review of a Facebook marketing tool called Driftrock.”

Kim gives a review of Driftrock, a Facebook Marketing toolkit. Here are the features and tools you can use to market your business in seconds. 

• You can create a 0-100 Ads in 60 seconds for Facebook
• I will take all the images and text you want to use, and it will create all the varies for you at onetime. 
• The more you use it the faster it becomes.
• You can track Click-through-rates and your ROI 
• You can test a ton of different version at onetime 
• You can create  Automated Custom Facebook Audience
• Triggers - Choose a data set you want to work with like, weather, TV shows, time. Triggers you ads base the these events.

Resources mentioned in this episode 

https://www.driftrock.com

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

https://itunes.apple.com/us/podcast/facebook-sales-strategies/id1003978371?mt=2

Facebook Sales Strategies | Episode 59

“How often should you post on Facebook?”

In this episode, we are talking about numbers and frequency!  So how often should you post on Facebook? Answer: It depends. Track to see which numbers work best and track your results to see which work for you.

• Posting a least twice a day, seems to increase results dramatically. 
• Do some testing, post once and post twice. See which posting frequency give you the best results. 
• You should be consistent, because consistency always wins on Facebook. 
• Your fans visit Facebook different times of the day. So posting once a day is simply not enough. Instead you want to post several different types of content throughout the day. 
• Change it up and start posting Text, Video and Image Text versions of your content
• You only want 1 of 7 pieces of content about self promotion, and the rest straight content. 

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

https://itunes.apple.com/us/podcast/facebook-sales-strategies/id1003978371?mt=2

Facebook Sales Strategies | Episode 58

“How do you get influencers to share your messaging on Facebook?”

In this episode, Kim talks about how you can expand your influence on Facebook. Here is an outline of a few great pointers.

First, reach more influential people!

• If you tag another person in your post, that will show up on their page and reach their fans too. Kim does a screen shot and sends an email to the person she tagged, thanks them for their encouragement and content. 
• Maybe share their content, but comment and ask question. Then tagged that person again.
• Ask to enter for you!
• Interview them for your blog
• Create content of that person and tag them. 

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

https://itunes.apple.com/us/podcast/facebook-sales-strategies/id1003978371?mt=2

Facebook Sales Strategies | Episode 57

“How do you get your Ads to standout more on Facebook?”

In this episode, Kim shares her expertise on how to get your Ads to standout. Suggestion, start using Power Editor, other than posting to your timeline, using the boost post, or using the Ads Manager. 

Power Editor has other features other platforms don’t! Here is how you can use Power Editor to make your Ads standout more. 

• You can use more characters in the headline and text areas
• You can customize the display URL ares
• You can tag other pages in your Ads (@Name of the Page)
• Finally make sure you are testing  
• Power Editor lets you test a ton of Ads at the same time. 

Kim shares she does not like to test more than six images in an Ad set.  But, she will create multiple Ad sets for each image, than use multiple text versions. She would then test  each text version Ad set and image ads set for the best results. 

Resource mentioned in this episode 

Power Editor

https://www.facebook.com/business/help/162528860609436

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

https://itunes.apple.com/us/podcast/facebook-sales-strategies/id1003978371?mt=2

Facebook Sales Strategies | Episode 56

“Facebook news feed algorithm updates yet again!”

Kim shares the newest tweaks Facebook has made with the Hide Posts Feature.

We learn that Facebook will no longer take into account when people hide posts in their news feed. Facebook did some research and found that is just what some people do - hide post that they do not want to see anymore. Not necessarily meaning they do not want to see post from this person or business. But, maybe just cleaning house! 

Facebook recognizes a small group of people who choose to do this practice and it will not affect the poster. It may mean they will only see more posts similar to the ones they like viewing and hide. 

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

https://itunes.apple.com/us/podcast/facebook-sales-strategies/id1003978371?mt=2

Facebook Sales Strategies | Episode 55

“Can I trust you? How do you build trust with your Facebook fans?”

Kim shares information about the trust relationship with your Facebook fans. We learn that trust is very important in your fan base.  Because people want to buy from those they trust.  

Kim shares a few steps to building trust with your audience

• Let them in behind the scenes 
• Share photos for behind the scenes
• Show them your are a real person - Give them a glimpse into your real life
• Shares your thought leadership, share your quotes
• Use video to reach them visually and with audio
• Get real, share maybe a little bit about the good and the not so good happenings in life. 

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

https://itunes.apple.com/us/podcast/facebook-sales-strategies/id1003978371?mt=2

Facebook Sales Strategies | Episode 54

“Its party time, Facebook offer new strategies and incentives to creating great events and post them on Facebook.”

Facebook found that a lot of brands use personal profiles to create events. However, they’re trying to have personal profiles to have personal events, and public profiles to have public events. 

• New features to help this change along. 
• A new announcement/notification at the top of the Facebook page
• A little owl that says, “Get people to your events!”
• A new website to the most out of your events: http://events.fb.com/public-events

This new site asks you to create custom events from the page rather than a profile.

To create an event:

• Name your event - Give a short and sweet name
• Add your location -  Make sure to tag your location 
• Add a ticket link 
• Give the details to the event
• Pick an event photo - If you choose to use your own photo it may need to be to these specs,  1920X1080, 16:9 ratio, or larger
• Engage attendees 
• Share your event to your page
• You can reach people with ads - Create a conversion pixel to track which ads work and who bought tickets
• Tap into your attendees network -  This creates a storyline in Facebook, and shares with friends and family network

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

https://itunes.apple.com/us/podcast/facebook-sales-strategies/id1003978371?mt=2

Resources mentioned in this episode

events.fb.com/public-events 

Facebook Sales Strategies | Episode 53

“Facebook is trying to give us some marketing advice, some is good and some are really bad!”

In this episode, Kim shares some of here insights with the marketing advice Facebook is offering. Listen to see what Kim thinks of each piece of advice on video on Facebook. 

Advice on video:

• Tailor your story to your audience
• Create different version of your video
• Invest in production of videos - Maybe not, Kim thinks an iPhone and head set is sufficient enough to create informative videos.
• Use your first few seconds wisely - Bring your story to life quickly
• Tell your story without sound - Have text beginning that is about them, with beautiful imagery

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

https://itunes.apple.com/us/podcast/facebook-sales-strategies/id1003978371?mt=2

Facebook Sales Strategies | Episode 52

“I have some Dan Kennedy based Facebook Sales Strategies!”

In this episode, Kim shares some strategies for Facebook by Dan Kennedy. Kim talks about how to effectively use your lead magnet, unlike all your competitors. 

Thing to know about how to clearly reach your target market

• Know the power of Targeting - you can reach people based on age, gender, location, purchases,  marriage status, home value, their favorite brands, and television shows they watch. 

• Once you specify your target market, that same message should be carried over to your landing page, ad, and all your copy. 

• All these different markets can be found in the ad manager. 

• Create funnel made specify for that target market

• Give your target market a call to action, and benefits for engaging

• Send them to a blog, then to a landing page

• This designed funnel will speak very clearly to your target market. 
• Don’t just focus on your targeting strategy, but focus on your messaging as well. 

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

https://itunes.apple.com/us/podcast/facebook-sales-strategies/id1003978371?mt=2

Facebook Sales Strategies | Episode 51

“How do you create a competitive advantage when it comes to your Facebook marketing?”

In this episode, Kim shares  a new strategy for leveraging your unique selling proposition in your Facebook marketing. Also, Kim shares some informative concepts from Dave Dee, the chief marketing officer of GKIC. 

Kim shares the “how to” on the transformative value. You can look at this by asking yourself, “If I could just_____, in order to_____.” The idea is to not only see the benefit in this, but to ask what is it going to do for your life. 

Use this “If I could just_____, in order to_____.”, in your cover photo. Tell them why they should want to pay attention to you, and how are you going to make their lives better. Ask yourself what is the transformative value in doing so. Include this is your short description in your Facebook page. 

• Use 3 lines of text 
• Include how you are going to make their lives different
• Continue with a link to a landing page from your description  
• This is literally going to turn your Facebook page into a lead magnet

Notice that no other competitor is using this strategy. Most are using their page about themselves, and not about the benefits to your audience. Go ahead and stage a marketing strategy, with why they should work with you, and the transformation your are going to make in their lives.  

Resources mentioned in this episode

Dave Dee

http://gkic.com/blog/tag/dave-dee/#.Vb0-xnhm3Hg

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

https://itunes.apple.com/us/podcast/facebook-sales-strategies/id1003978371?mt=2

Facebook Sales Strategies | Episode 50

“Looking for a way to get your competitive advantage on Facebook?”

In this episode Kim shares some super cool competitive analysis tools for Facebook marketing. This will allow you to learn more about your competitors, so you know exactly what they’re doing in their market. These tools will help you in your business decisions and give you some direction when you are about to start an ads campaign. 

Here is a list of great competitive analysis tools!

SimilarWeb

This will allow you to so an analysis across multiple areas of your competitor’s online marketing strategy. Which you can compare to your own strategies in the market. This is a fine tool to help you advance your competitive edge

Google’s Advance Search Option

• Use the Advance Search Operator link  - you can google this link to find it!
• This is where you will find information on your competitor’s backlinks
• Backlinks are those who are linking back to your competitor’s site. 
• Type link and the name of the link you want to investigate.

SEMrush

This tool will show you the organic keywords that are the ranking positions, use to your competitors website.  Also, find out the same keywords you and your competitors are using to drive traffic. Use anchor text to chart out the keyword information. 

Mention 

Use this tool to track the mentions of your Name, Business and Clients. This tool helps you to know what is going on in the market place when your name or names are mentioned on the web, blogs, and social media.  It also show what campaign, products, and post you’re running. This is a great way to stay competitive!

Resources mentioned in this episode

Googe Advance Seach

http://www.google.com/advanced_search

Mention

https://en.mention.com

SEMrush

http://www.semrush.com/

SimilarWeb

http://www.similarweb.com/

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

https://itunes.apple.com/us/podcast/facebook-sales-strategies/id1003978371?mt=2

Facebook Sales Strategies | Episode 49

“This just in, Facebook changes the way they charge for clicks”

A General Practice 

Kim shares a general practice for ads campaigns on Facebook. If you’re not getting at least five conversions a day,  try a Clicks Campaign. If the Clicks Campaign does not work, go to an Impression Campaign. This mean your ad is being distributed, but not effective. At this point you will have to fix your ads. 

Facebook Changes 

Facebook is now changing they want they charge for clicks. Understanding that we want our ads to be more effective, efficient, and get the best results.  Facebook is now only charging for clicks to websites and apps. They will not charge for Likes, Shares, and Comments. In the pass Facebook use to charges for Likes, Shares, and Comments.  If your set up a Click Ad or a Website Conversions Ad,  you will be charge for clicks to your website or click to your app. This we can all agree, is a great change for free engagement. 

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

https://itunes.apple.com/us/podcast/facebook-sales-strategies/id1003978371?mt=2

Facebook Sales Strategies | Episode 48

“Facebook want to show you the money in their new feature!” 

Kim gives her insights with Facebook’s new feature! Facebook is testing a shopping experience that is going to allow users to buy items directly from your business page. 

On Mobile sites

• This feature will be mobile friendly 
• Shopping will be in the shopping section of the page on mobile versions

On Desktop sites and general features

• This will appear as a separate tab in a desk top site.
• The seller will be to show products similar to a photo layout.
• The Retailer with chose rather that actual transaction take place on  Facebook, or it will be redirected to the companies page.

At this point, sales should be tested it see if the e-commerce works best for you on Facebook or from your product or company website. Kim, shares her insights on the  marketing strategies you maybe able to implement and things you should take notice of in theses new features. 

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

https://itunes.apple.com/us/podcast/facebook-sales-strategies/id1003978371?mt=2

Facebook Sales Strategies | Episode 47

“How do you stay active on social media while still having a life and getting your job done?”

Kim shares her strategy for staying active with social media content while running a business.  Here  is how she takes control!

Batching content and everything else

• Record 7 episodes
• Write all social media post in batches
• Write blog content in batches
• Schedule this time when you do each set of batch writing content
• Out sources a few of the backend posting to a freelancer using, oDesk/Upwork, FancyHands, Fiverr, and Hire My Mom
• Use a scheduling tool to help the positing of content - Hootsuite, Facebook’s Timeline, Edgar
• Get some help managing all this content  
• Keep organized with project management, and file exchanging tools with Basecamp, Evernote,  and Dropbox 

 Learn more about Edgar at: iocreativegroup.com/blog  

Resources Mentioned in this Episode 

Upwork/oDesk

https://www.upwork.com

Fancy Hands

https://www.fancyhands.com

Fiverr

https://www.fiverr.com

Hire My Mom 

http://hiremymom.com

Hootsuite

http://signup.hootsuite.com

Edgar

http://meetedgar.com

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

https://itunes.apple.com/us/podcast/facebook-sales-strategies/id1003978371?mt=2

Facebook Sales Strategies | Episode 46

“More changes from Facebook, this time making improvements to videos!”

In this episode, Kim shares information about the video improvements on Facebook. These features will be familiar and function like YouTube video elements. Here is a run down of these video features. 

• Besides uploading and generating an embedded code for publishing purposes. Facebook is now a publishing platform verses Youtube. 
• You can upload a video to Facebook, and choose to leave it hidden or unpublished. Or share a direct link to this video.
• You can block other users from embedding your video on other people’s websites. This allows it to be exclusive only to your page or sites. 
• You can now restrict your video to be only view by gender or age, or if you want your content to only go to a certain market. 
• You can make changes to an entire video library at one time. (Ex. name, title, series)
• You can change the video thumbnail, a great marketing feature. 

Share your video strategy on Facebook on our show notes, and please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

https://itunes.apple.com/us/podcast/facebook-sales-strategies/id1003978371?mt=2