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Facebook Sales Strategies with Kim Walsh Phillips

Award-winning speaker, author, strategist, and CEO of Powerful Professionals, Kim Walsh Phillips pinpoints how to maximize your Facebook ROI. In each quick-paced 5- to 30-minute episode, she discusses action-oriented sales and marketing strategies for Facebook. If your company needs more qualified web traffic, leads and sales, this is the perfect place for you to discover how to distinguish yourself from the competition and win more customers, clients or patients by utilizing Kim’s latest Facebook Sales Strategies. Topics include tactics for sales-driven Facebook Ad creation, copywriting, images, and headlines. Plus, the most up-to-date news on Facebook’s changing guidelines and rules. Discover how to optimize your Facebook marketing and produce more web traffic, leads and sales by turning Facebook users into customers who buy now!
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Now displaying: July, 2018
Jul 17, 2018

In this episode, Kim talks about how you can use a Facebook Live video after a webinar to promote and get more people to sign up for your next one. 

Key Takeaways!

 

  • They recently had their webcast, and you can snag your spot at the next one at GuruAcademyLive.com. It was a great webinar, even though they faced some technical difficulties. 

 

  • When they were done, she decided to jump on Facebook Live to do a recap of what had happened during the webinar. While she was on there, she got a little emotional. The feedback she got from the Facebook Live was incredible.

 

  • After the Live video was over, she decided to use is as an ad for the next webinar she will be running. She loved that it was raw and unscripted and wanted to use her emotional video to show people how much this webinar truly meant to her. 

 

  • This ad brought in more money than her regular campaigns she runs. It had huge social engagement and social proof and it brought her so many people to her program that were motivated and driven towards watching her webinar.

 

  • The tip: When you finish a webinar next time, do a Facebook Live recap afterwards. Then edit all the copy on the Facebook live that you’d want to have as though it was an ad and go inside your Ads Manager and promote this post as the ad to advertise for the next webinar. 

 

 

  • You can get 10,000 Facebook fans in 3 days or less at 3daysto10k.com. 

 

Resources Mentioned in this Episode

GuruAcademyLive.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

Jul 12, 2018

In this episode, Kim talks about how being authentic on social media will get you more likes, comments, and shares. 

Key Takeaways!

 

  • There is a lot of talk about creating your unique selling proposition, which is the thing that will set you apart from everyone else. Instead of your unique selling proposition, Kim urges you to think about your unique competitive advantage. 

 

  • Your unique competitive advantage is YOU!

 

  • By leaning into who you are and being authentic on social media, more people are going to take notice of you, like you, share you, etc. 

 

  • Kevin O’Leary has found a greater social media reach whenever he personally puts out a post, and you will find the same thing will happen to you as well if you are authentic. 

 

  • It’s all about personal messaging so that you can create real, authentic relationships with people which will, in turn, lead to your success. 

 

  • Kim has created a free live-training all about how to be the guru of your niche. You can check it out at GuruAcademyLive.com.

 

  • You can get 10,000 Facebook fans in 3 days or less at 3daysto10k.com. 

 

Resources Mentioned in this Episode

GuruAcademyLive.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

Jul 11, 2018

In this episode, Kim talks about how Jenni Lyn Williams connects with her audience in an authentic way that brings her great success. 

Key Takeaways!

 

  • One of their powerhouse members, Jenni Lyn Williams, the owner of Snarky Tea, had quite the success this past week. 

 

  • Jenni was encouraged to try tea from her doctor because she had been drinking a lot of coffee after having her baby. When she went to look into different types of tea, she found that the names of the tea were very confusing and she knew that she could market tea better. She then went back to business school to create a tea brand that would be a just like the people it would serve: a little impolite, funny, and delicious. 

 

  • This tea brand has really taken off, especially after securing an investment on Shark Tank from Kevin O’Leary and Bethenny Frankel.

 

  • She has been promoting her company organically, on Facebook and Instagram, reaching almost a million people for free!

 

  • In her posts, she is completely authentic and talks to her audience like she knows them. This creates a great dialog between herself and the clients. 

 

  • Kim recently convinced her to start a subscription box program, and within the first 24 hours, all 45 boxes for July had sold out! The way she did this was by remaining authentic on social media and staying true to who she is and who her audience is.

 

  • You can get 10,000 Facebook fans in 3 days or less at 3daysto10k.com. 

 

Resources Mentioned in this Episode

 

Snarky Tea:

Website

Facebook

Instagram

 

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

Jul 2, 2018

In this episode, Kim talks about a trick you can use to make sure that your show-up rate for events is higher by how you optimize your ads leading up to the event. 

 

Key Takeaways!

  • Every week they run their training where you can get 10,000 Facebook fans in under 72 hours for pennies a piece. The number one way they get people to sign up for this training s through Facebook Ads. 

 

  • They spend about $10,000 a week on these ads because they get a huge ROI on them. 

 

  • The biggest problem she faces is that she will get a ton of people to sign up but only around 10% will actually show up to the online training. 

 

  • To improve the show-up rate, they lowered their campaigns until closer to the event. They started the ad campaigns on Thursday and increased their ads throughout the week until Tuesday when the event was. This made their show-up rate go up to 20%!

 

  • You can get 10,000 Facebook fans in 3 days or less at 3daysto10k.com. 

 

Resources Mentioned in this Episode

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

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