In this episode, Kim Walsh Phillips shares about the high cost of ads during the holiday, and currently, those holiday prices have dropped. Also, Kim suggests running a “Best of Campaign” to share your past content, video, without ad cost. Learn more at 3daysto10k.com and Power Video of the Day.
0:20 - Kim hopes you all have a great Christmas and is very happy to get over the most painful time of the year for advertising. Kim mentions when trying to place Facebook ads, the holiday is a difficult time of the year to do so.
0:53 - Kim talks about how ad cost went from $8 to $24 per lead during the time between Thanksgiving and Christmas.
1:10 - Kim mentions that people in the coaching circle of Powerful Professionals were cautions to hold off on starting a new campaign during the holidays, due to astronomically high ad cost.
1:33 - Kim is happy to announce that the costs of come down, and now they are some $6 per lead. Kim mentions they are getting a triple number of leads in pre-day at this costs. And in the new year, they might increase the daily ad spend to 20% until that level out.
2:19 - Kim suggests that if you are running campaigns it is good to see if you can scale now and if you haven’t check. It is a good time to see if you can get into the game now.
2:30 - Kim share about a new campaign they are implementing, she is calling it the “Best of Campaign.” Kim says every 24 hours, they are doing it form 12 pm one day to the next, they are putting up a webinar they did during the year. This is basically 24hours of replay. This is an offer to see a free training video every day with a different topic from 7 of the best of the year.
3:31 - Kim mentions using Lead Pages, to set up the 7 videos and offers. Kim talks about how they are getting thousands of dollars in sales, with great engagement rates and open rates.
4:15 Kim once again suggest doing a Best of Campaign if you had done Training Video or Webinars in the past year. It is a fantastic way to get more ads in without any ad cost.
Resources Mentioned in this Episode
In this episode, Kim Walsh Phillips shares a great formula to help your ad copy to crush it! Kim talks about creating that ‘one big hook’, and the power of repeating the line at least 4 times to influence your fans to ‘click through’. This is a great episode to learn about creating a great hook (One Big Idea), campaigning the idea, and getting your ROI. Learn more at 3daysto10k.com.
0:20 - Kim shares that they are moving and shaking and on the way back to Jersey.
0:45 - Mistakes with Facebook Ads - People often make them to wordy. It is one thing if you are writing a long forum post and are an amazing copywriter. But, most people are not great copywriters.
1:15 - If you’re new to this and never wrote copy before. Kim suggests to repeat the Hook at least 4 times The Hook is the one big idea
1:50 - Kim gives an example for their hook being - “How to get 10K Facebook fans in 72 hours” and increase ROI.
2:10 - Kim mentions that their top performing and repeat that line 3 times.
2:40 - Kim talks about coming up the hook and launching the campaign. People want to know who you are Targeting, What you are doing for them, and How quickly you are getting it done.
3:40 - Kim talks about the power of outcome base Hooks, and repeating the line 3 times!
Resources Mentioned in this Episode
In this episode, Kim Walsh Phillips shares about keeping consistent with her 30-day challenge of Facebook Live. Kim mentions that with each new video her audience and engagements have been growing and this is a great way to get the best ROI, for free!
0:20 - Kim shares that she is getting ready for a day long of planning for memberships.
0:45 - Kim shares that she has been keeping consistent with the 30-day challenge of a daily Facebook Live. Kim also talks about keeping consistent as long as Facebook live has been around, at least once or twice a week.
1:20 - Kim shares that she has never been this consistent, even during with busy season and after a glass of wine.
1:45 - Kim mentions that the more she is doing a Facebook Live video, the more people are showing up to join, and it has become more interactive. Kim says each time she does a video it keeps growing and building
2:00 - Kim says she may not stop even after the 30 days are up. Because she consistently keeps getting opt-ins and it is driving the ROI. And it is 100 percent free to do this!
Resources Mentioned in this Episode
In this episode, Kim Walsh Phillips shares about speaking at Dave Dee’s recent mastermind event. Kim focuses on providing your audience with at “one thing,” which is results or that one thing that will change their trajectory in their business when if comes to marketing or gaining fans and clients.
0:10 - Kim shares that she was recently at Dave Dee’s Master Mind event. Kim lifts Dave as one of her favorite mentors in marketing.
0:56 - Kim shares that she was asked by Dave Dee to speak that the event. Kim shares that she was asked about the “Big Hook.”
1:54 - Kim shares about focusing on what the audience actually wants to know. Kim continues on about getting them to pay attention to hear the big messages.
2:20 - Kim focuses on “What do they want.” Kim gives an example about attorneys and getting clients.
4:12 - Kim talks about never talking about the tactics but only offer results or what it will do for them.
Resources Mentioned in this Episode
In this episode, Kim Walsh Phillips and Kelly LeMay share their insight into how to course correct your Ads on Facebook for the holiday season. Kelly gets some inside tips from a Facebook Rep and shares the goodies on how to optimize your haywire ads during the holidays.
0:10 - Kim shares that time is flying by and we are upon Holiday season!
0:30 - Kim talks with Kelly LeMay about getting your Ads going well before the holiday seasons to avoid the stress.
1:10 - Kelly comments about the transition from Holloween to the Holidays. Kelly shares about the beginning of holiday ads and coupons.
2:00 - Kelly shares that your once well-working ads may start to perform differently during these upcoming holiday seasons.
2:17 - Kelly talks about getting some tips from a Facebook rep. on running ads during the holidays.
2:40 - Tip 1: Check your placement on Desktop or Mobile. Try opening up to all placements
3:40 - Tip 2: Add a step of retargeting. Warm up the audience a bit more and retarget with an offer, perhaps with a video.
4:15 - If ads are otherwise going well. Do nothing!
Resources Mentioned in this Episode
In this episode, Kim Walsh Phillips shares a little strategy they implement to get more sales on Facebook. Kim shares how their business is about generating a greater ROI on a smaller ad spend. Kim talks about a way to target a Look-aLike audience to generate more leads and sales.
0:40 - Kim shares an interesting strategy they just implemented.
1:00 - Kim talks about how their job is to get the best ROI or best advantage on their ad spend. In this case, 15k in ads.
2:20 - Kim talks about creating a Look-aLike audience of their best audience in the lifetime value.
2:50 - Kim talks about learning about the audience and targeting the Desktop audience. Because they are those who are more possibly the professionals.
4:00 - Kim talks about how this allows them to target those who were savvy with computer and were likely business owners and help generate 20k with spending 6k.
Resources Mentioned in this Episode
In this episode, Kim Walsh Phillips and Kelly LeMay talks about the importance of following up. Kelly shares two great way to Retarget our audience as well as clever strategies to keep your audience Engaged before bringing them is for a sale. This is a great episode to learn more about using Facebook to increase your ROI with little to no ad spend.
0:30 - Kim reads reviews from listeners of the Facebook Sales Strategies podcast.
1:35 - Kim speak with Kelly LeMay of Powerful Professionals
2:20 - Kelly shares the importance of the follow-up campaigns.
2:49 - Kelly talks 2 things - First Retargeting
3:00 - Kelly talks about ways to do Retargeting
4:30 - Kelly talks about niche down Retargeting with webinars and continually send back to the sales page.
6:00 - Kelly talks about again how this is an important way to increase your ROI with this Facebook Followup campaign.
7:00 - Kelly talks about a second strategy that is staying Engaged with the audience then Retargeting them to keep them engage with video ads.
8:40 - Kim shares a teaser for next week’s episode on using Facebook’s algorithms to picking for them.
Resources Mentioned in this Episode
In this episode, Kim talks about other creative ways to use your Facebook live videos. Kim shares her recent post on the Entrepreneur online magazine, where they Facebook her facebook live 24 hour sales. This is a great episode to learn more about how to increase ROI and Sales with Facebook video.
Key Takeaways!
0:20 - Kim mentions that she is in route to the Guru VIP in-person event. Kim talks about creating different elements for promotional material like profile pictures and videos.
1:20 - Kim mentions that she is an online columnist for the Entrepreneur magazine where she talks about the recent sales blitz.
2:00 - Kim talks about the strip down post on Entrepreneur where they featured Kim info on Facebook live. Kim also mentions the power of embedding the facebook live video to get more traffic.
3:00 - Next time you have a Facebook live think of other ways to increase sales and ROI
Resources Mentioned in this Episode
Facebook.com/KimWalshPhillips
How to get free leads in sales event
In this episode, Kim talks about Dave Dee's coaching call, where he talks about strategies to get your emails opened. Also Kim shares on how to connect with your audience and become more personal with your audience.
Key Takeaways!
0:20 - Kim talks about a bonus call with Dave Dee. Bonus calls are available to those attending The 2 day Six Figure Summit. Learn strategies to get 6 figure in additional revenue. This is to attend to 200K a month webinar.
0:50 - Kim talks about Dave’s email title or #1 strategies for getting your emails open.
1:20 - Developing a relationship or personal relationship with customers
2:00 - Speak to the “you” not Hey Everybody
2:40 - Make yourself personal connect with your audience and be to most open email.
Resources Mentioned in this Episode
Facebook.com/KimWalshPhillips
How to get free leads in sales event
Free Leads and Sales Baby!
In this episode, Kim talks about how you can promote sales in a short amount of time and achieve your goal.
Key Takeaways!
Resources Mentioned in this Episode
Facebook.com/KimWalshPhillips
How to get free leads in sales event
http://www.twodaysixfiguresummit.com
In this episode, Kelly talks about the steps you can take to fix your Facebook Pixel, or anything else, whenever it stops working.
Key Takeaways!
Resources Mentioned in this Episode
How to get 10,000 Facebook fans in 3 days or less
In this episode, Kim talks about how you can make your copy about the outcome in order to have more successful ads.
Key Takeaways!
Resources Mentioned in this Episode
How to get 10,000 Facebook fans in 3 days or less
In this episode, Kim talks about how you can use images, specifically headshots, in your ad sets to get the best results.
Key Takeaways!
Resources Mentioned in this Episode
How to get 10,000 Facebook fans in 3 days or less
In this episode, Kim talks about the best strategy for scaling your ads so that you can get the best results.
Key Takeaways!
Resources Mentioned in this Episode
How to get 10,000 Facebook fans in 3 days or less
In this episode, Kim talks about how you can use a Facebook Live video after a webinar to promote and get more people to sign up for your next one.
Key Takeaways!
Resources Mentioned in this Episode
How to get 10,000 Facebook fans in 3 days or less
In this episode, Kim talks about how being authentic on social media will get you more likes, comments, and shares.
Key Takeaways!
Resources Mentioned in this Episode
How to get 10,000 Facebook fans in 3 days or less
In this episode, Kim talks about how Jenni Lyn Williams connects with her audience in an authentic way that brings her great success.
Key Takeaways!
Resources Mentioned in this Episode
Snarky Tea:
How to get 10,000 Facebook fans in 3 days or less
In this episode, Kim talks about a trick you can use to make sure that your show-up rate for events is higher by how you optimize your ads leading up to the event.
Key Takeaways!
Resources Mentioned in this Episode
How to get 10,000 Facebook fans in 3 days or less
In this episode, Kim talks about two new features that you can utilize with your Facebook ads!
Key Takeaways!
Resources Mentioned in this Episode:
How to See Your Audience Size and Reach in Facebook
In this episode, Kim talks about how you can now see your audience size and reach on Facebook.
Key Takeaways!
Resources Mentioned in this Episode
How to get 10,000 Facebook fans in 3 days or less
In this episode, Kim talks about how you can use social proof to get tons of lower cost conversions on Facebook.
Key Takeaways!
Resources Mentioned in this Episode
How to get 10,000 Facebook fans in 3 days or less
In this episode, Kim talks about Facebook Events and how you can use them in your business to get more ROI.
Key Takeaways!
Resources Mentioned in this Episode
How to get 10,000 Facebook fans in 3 days or less
"How to Complete Your Social Media Marketing in the Least Amount of Time"
In this episode, Kim gives tips and tricks to complete social media marketing in the small amount of time that you have as a busy entrepreneur.
Key Takeaways!
Resources Mentioned in this Episode
How to get 10,000 Facebook fans in 3 days or less
“We’re Back!” How to Bring Value to Facebook!
In this episode, Kim Walsh Phillips, Kelly LeMay, and Mike Stodola are back with a new edition of Facebook Sales Strategies. Today’s topic is all about the changes in Facebook. Kelly shares the daily questions they are asked about the changes in Facebook marketing. This is a great episode to learn about the new updates and how to bring values to facebook!
Key Take Aways!
Resources Mentioned in this Episode