“You Need To Get Paid More…” 

In this episode, Kim talks about how to make yourself the authority figure so that you can get paid more. 

Key Takeaways!

• What can you do if you’re not getting paid enough?

• First you have to establish yourself as the authority and expert. You have to be the celebrity and the industry expert. 
• • Today, write down 30 quotes, thoughts, advice, etc. Then go to Fiverr and hire someone to turn your quotes into image posts for Facebook. Run these as your “YOUR NAME thought of the day.” (example: “Joe Smith’s Thought of the Day”)
  • Be your own media, and present yourself as the authority figure, which is huge for premium positioning.  

Resources Mentioned in this Episode

Fiverr

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Some Sneaky Tricks You Can Put Into Your Content On Facebook”

In this episode, Kim talks about how to shift your posts when you want to change your target market. 

Key Takeaways!

• There’s a few things you can do in your content marketing when you’re trying to shift in a new direction. 
• Maybe you want to start to focus on a different target market, or niche. 
• • Build out a content series that is specifically geared towards your new market. 
  • Be specific in your new content for at least 28 days of posts geared towards your perfect audience. 
  • Focus your posts on what your new audience wants to hear about and what they are concerned with, and over time your audience will shift. 
• You can start the shift today, so don’t wait and start NOW!

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“A Tip On How To Behave On Social Media”

In this episode, Kim discusses how to behave on social media. 

Key Takeaways!

• Social media is NOT the place for your business to play war with people!

• Nobody needs to see your battles on social media.

• Once you post something on social media, even if you delete it, it is out there forever. People can screen shot your posts and save them.

• Do not take anger at any time and post it on social media, NO MATTER WHAT.

• Put out positive social media, not negative.  

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Day 2 - Running A Video Series”

In this episode, Kim talks about how to use survey information as a tool to publicize your Facebook Live video series. 

Key Takeaways!

• After you run a survey for a Facebook Live video series, the next step is to publicize the results. 
• • Create an infographic with what your audience wanted. You can use Fiverr to have somebody create one for you for $5 from your results. 
  • You can decide to run multiple series from the survey results. 
  • By using your results as a post, it keeps those who responded involved, and gets them excited for your upcoming series. 

Resources Mentioned in this Episode

Fiverr

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

"More Special Things Coming at Elite Digital Group”

In this episode, Kim discusses how to create free partnerships that can help both parties involved. 

Key Takeaways!

• Elite Digital Group has some brand new partnerships about to start. 
• I want you to think about partnership opportunities when it comes to social media content.
• • Take five minutes and brainstorm all the different people you can partner with. 
  • Create a lead magnet where you have them offer different tips. 
  • Create social media posts that they are then tagged in when you put the lead magnet out. 
  • Invite them on as guests, and do webinars together. 
  • Have joint videos for Facebook Live. 
  • Have them contribute articles to your blog and newsletter. 

Resources Mentioned in this Episode

How to Launch a Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“3 Books You Got to Read, Like Yesterday!”

In this episode, Kim talks about three books that will really help with your business’ sales and marketing.

Key Takeaways! 

• Today we are talking about three books that have impacted my sales and marketing strategies for the better. 
• The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes. 
• • Gives you advice for being more productive, scaling your sales, hiring great staff, etc. 
• The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries and Jack Trout.
• • This book is all about how to be the Neil Armstrong of your market: first in line. 
  • Gives you a different way of thinking about your marketing and target audience. 
• Influence: The Psychology of Persuasion by Robert B. Cialdini, PH.D.
• • Classic book on persuasion that explains the “why.”
  • Discusses the psychology behind why people say “yes” and how to apply these understandings to business. 

Resources Mentioned in this Episode

The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries and Jack Trout

Influence: The Psychology of Persuasion by Robert B. Cialdini, PH.D.

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Who is the Hero of Your Facebook Marketing?”

In this episode, Kim talks about making your clients the hero. 

Key Takeaways!

• People want to be their own hero; they want to save themselves.
• • Are you allowing your customers in your marketing to be the hero?

• You need to show them that you are their guide and that they are along for the ride. 

• Make sure that in your messaging, YOU are being the guide and your CUSTOMERS are being the hero. 

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

"Ad Tips For Your Facebook Video Ads”

In this episode, Kim gives tips on how to optimize video ads. 

Key Takeaways! 

• Here on some tips to optimize your results with Facebook video ads:
• • Don’t target too broadly of an audience. Stack your categories to get more specific.
  • Target mobile only first, then re-target on your desktop. This is a good way to reach out to more of your audience and also experience a layered effect.
  • Faces, cartoons, and bright headlines will get the most clicks. 
  • Pre-sell the ad by releasing an engagement article that alludes to something that your product solves. 
  • Use OptiMonk.com to increase conversions. OptiMonk is an inside your URL re-targeter in your website. 
  • Re-target the same content, but on different media sources. 
  • Design your video for mobile access. 
  • Offer one click up-sales that allow people to not have to re-enter their payment information. 

Resources Mentioned in this Episode

OptiMonk.com

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

"The 4 Types of Videos to Run On Facebook”

In this episode, Kim talks about the four most viewed types of videos on Facebook. 

Key Takeaways!

• Today we are going to talk about how to create sticky videos, or videos that get immediate shares and comments.

• The four types of videos that are more frequently shared are:
• • Amusing. For example, the Dollar Shave Club ads. 
  • Audacity. For example, the Poo-Pourri videos.
  • Anger. Like a presidential election video that is decisive. 
  • Awwww videos. Use things like puppies and babies. 

• These videos are easily shared and can get you more viewers. 

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Amplify Your Content with Out Brain”

In this episode, Kim discusses the advantages to Out Brain. 

Key Takeaways! 

• If you’re having successful blogs and posts, but you are still limited to your network or your limited to how much you can spend on Facebook, there is an additional way that businesses are having success: by using Out Brain. 

• On Facebook landing pages, there is sponsored content at the bottom. 
• • Out Brain can get your content at the bottom of other business’ landing pages. It will let you upload the link to your content, set your daily budget, and it will find locations to get your article out. This is for a very small cost. 
  • This allows for more traffic to your content, and it is easy to do. 

Resources Mentioned in this Episode

Out Brain

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

"A Great App for Design!”

In this episode, Kim discusses a new app that allows you to "mess around" with font options for your Facebook page. 

Key Takeaways! 

• There is an app called WordMark. With no download required, this app tests whatever word/s you type into it with all of the different possible fonts at one time. 
• • You can also change the preview to negative, white texts on background, and adjust the font size.
  • It does require java script to be enabled in your browser.

Resources Mentioned in this Episode

WordMark

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

"Facebook’s New Video Options” 

In this episode, Kim talks about the new video options available on Facebook. 

Key Takeaways!

• Facebook is now offering new options when it comes to showing videos on Facebook. This goes for:
• • Organic posting for videos.
  • Ads. 

• There used to be a standard HD Facebook video, that was a 16x9 ratio. This was just a standard landscape video that most people were using where you would turn your phone sideways in order to see the video.

• Now they are offering two other options for uploading videos. They are as follows:
• • Vertical video. A 9x16 ratio video, that is a mobile friendly vertical video. This goes alongside Facebook live videos, which are vertical.
  • Square video. A 1x1 ratio video, which allows you see the full video without having to move your phone, and is best used with mobile audiences. 

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

"What? You Can Now Check Out the Interest”

In this episode, Kim discusses a new feature on Facebook’s ad manager. 

Key Takeaways!

• If you use interests in your Facebook ad targeting, and you want to stack multiple interests into the same ad set when you’re going after a cold audience, Facebook has now come up with a way to do this. 

• Inside your Facebook ads manager, under ad sets, you can see the relevancy of each of your interests. 
• There may still be some kinks with this, so test it out and see if it works for your business. 
• Keep an eye on this, because I think as later models of this comes out, it will be AMAZING. 

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

"1 vs. 7 day Conversions”

In this episode, Kim cautions about using the seven-day conversion option on Facebook ads manager. 

Key Takeaways! 

• When choosing your conversions as an objective inside your Facebook ads manager, or power editor, you now have a choice!
• • You can pick the conversions to be optimized for one day or seven days.
  • If you’re someone who has immediate sales, you should choose the one-day conversion.
  • If you’re someone who has long term sales, you should choose the seven-day conversion. 

• I DO NOT recommend using the seven-day option. It costs more money and generates sales less often. 

• I would recommend to just stay with the one-day conversion!

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Do You Jump to The Wrong Thing When You're Optimizing Your Ads”

In this episode, Kim discusses how to go beyond your numbers when examining your client ad campaigns. 

Key Takeaways!

• If you aren’t getting as many sales as you want, dive deeper and discover what is really going on. 
• • What’s your click through rate? Are you hitting that 1%?
  • Is your landing page converting well?
  • Are your leads following through?

• The baseline number is never the whole story, so try to find out where the holes are in your business that are causing these drops in leads or sales. 

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Click here to Subscribe to Facebook Sales Strategies!

“How To Get More Out Of An Event”

In this episode, Kim talks about how to get other people involved so that you can have a more successful event. 

Key Takeaways!

• When you are doing your posting for your events, are you engaging others and pulling them in so they can be a part of the messaging?

• People believe anonymous peers more than they believe you…use this to your advantage! 

• For a series of Facebook live videos before an event, you can:
• • Have different staff members talk about the event.
  • Have staff member do a tour of the event facility. 
  • Interview speakers and do Q&As. 
  • Take a ton of pictures and videos at the actual event. When you post a collage, encourage people to comment with their own photos and videos.
  • Get people on board ahead of time to take photos as well.

• How can you pull other people in before your next event in order to get more pictures, more posts, more likes, and more shares?

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Click here to Subscribe to Facebook Sales Strategies!

“A Content Writing Strategy For Your Facebook Page”

In this episode, Kim talks about what you can write about in your blog posts in order to gain better leads. 

Key Takeaways!

• When looking for more leads, you want your consumers to come in:
• • Already educated on what you have to offer. 
  • Wanting to work with you.
  • Knowing how your business operates.
  • Ready to move forward.
  • Wanting to pay you more because they know you how effective you are.

• In order to get good, educated leads, you want your Facebook posts to be pointing back to your blog content.
• • Your posts should show that you are the authority and expert in your target market. 

• What should your write about in your blog?
• • Use Buzzsumo.com. It shows you the most popular articles that are based on your topic. Find about 20 articles, jot them down, and put your own spin on them in your blog. 
  • Use Texbroker.com. They will write your blog articles for you for about $10.
  • Write your blogs based on what you know people want to hear about. 
  • Once your blog posts are written, your social media posts will be so much easier to write.
  • Send out a survey. You can get from your audience what they want to hear about and how they tend to talk about the things they are interested about. You can also release results of a survey as usable content as well.

• Today’s Challenge: Write down 10 different topics and tomorrow we will discuss how to get them written in the fastest way possible.

Resources Mentioned in this Episode

Buzzsumo.com

Textbroker.com

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Click here to Subscribe to Facebook Sales Strategies!

“Leveraging Your Celebrity”

In this episode, Kim talks about using your Facebook page to help promote yourself as the expert in your market. 

Key Takeaways!

• One of the most powerful things that you can do with your Facebook page is use it to leverage your celebrity and authority to your marketplace. 

• Don’t promote other people, promote YOURSELF as the expert.
• • Your social media posts should be linked to your own website that has your own valuable content. 

• If you don’t know what to write about for your own content, use Buzzsumo.com to research what people respond to and what they are looking for. This will give you some ideas to help you move forward.

• You want your Facebook page to be pointing to YOUR articles and YOUR website.

• Start writing, start posting, and STOP sharing other people’s stuff!

Resources Mentioned in this Episode

Buzzsumo.com

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Developing an Engagement Strategy for Your Lead Magnet Through Facebook”

In this episode, Kim talks about how to nurture new leads through your Facebook posts.

Key Takeaways!

• How to get more people into your sales pipeline using Facebook:
• • Attract people to your page with a unified brand.
  • Get people to opt into a lead magnet.
  • Nurture new leads.

• How to use your Facebook page to nurture your new leads:
• • Make sure that the people that are opting into your lead magnet also like your Facebook page.  In your Thank You pages or Thank You emails, simply encourage people to click and like your Facebook page.
  • Keep your themes going. If you are promoting a certain lead magnet that attracts people, continue to center your posts around that topic.
  • Continue to build trust by featuring those who have chosen to do business with you in your social media posts. It helps to build credibility.

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

"More On Your Lead Magnet”

In this episode, Kim talks about tools that you can use for a lead magnet.

Key Takeaways!

• The best thing that you can do is help your target market solve their problem quicker with a tool.

• Some tool ideas for lead magnets include a:
• • Checklist.
  • Template.
  • Copy and paste script.
  • Plan or a program.
  • Swipfile.
  • Piece of software. For example, SumoRank from Buzzsumo.
  • Facebook Group.
  • Grid.

Resources Mentioned in this Episode

SumoRank

Buzzsumo

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Click here to Subscribe to Facebook Sales Strategies!

“How To Get Even More Qualified Leads Into Your Facebook Funnel”

In this episode, Kim discusses how to get more leads from your lead magnets. 

Key Takeaways! 

• In your prospecting funnel on Facebook, you want to:
• • Make sure that you are developing your expertise.
  • Use it as a way to broadcast your lead magnet, in a gentler way to your audience.
  • Utilize it as an inexpensive way to get more leads.
  • Use it as a way to connect with your perfect prospect, who will want to buy your product. 

• You need to determine what it is that people can use.
• • It needs to be of value. It needs to be so valuable in fact that people would want to want it even it wasn’t free.
  • It needs to save your audience time or money, or make them time or money. 
  • You want to include social proof.
  • Give your audience next steps at the end of your lead magnet. If they like your product, what can they do next to get more of it?
  • Make sure that they are liking what YOU sell, not someone else’s product. Make your lead magnet congruent. 
  • Offer your audience tools such as a script, a checklist or a grid, a blueprint, a resource list, or templates. 

• To make a hyper fast lead magnet you need to:
• • Outline your blueprint, checklist, or script.
  • Submit your assignment to Textbroker.com and have them write your descriptions for you for a small fee. 
  • Write an opening and closing paragraph for your lead magnet.
  • Create a cover design and pull out some quotes as images on Wordswag.
  • Create a landing page on Leadpages.
  • Tell your prospects why they should open the report. 

Resources Mentioned in this Episode

Textbroker.com

Wordswag

Leadpages

For certain bonuses for using Leadpages go to my special link at my.leadpages.net/wl/elite-bonuses 

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Click here to Subscribe to Facebook Sales Strategies!

“More On What To Do For Your Lead Magnet”

In this episode, Kim talks about making your lead magnets of value. 

Key Takeaways!

• What is the one big thing you want to be known for?

• You want to use your advertising platform for one big idea that you are going to focus all of your messaging on. Talk about your big idea through your:
• • Facebook posts.
  • Ads.
  • Lead magnets. 

• Make sure that your lead magnets are VALUABLE. Give a guide, checklist, or blueprint that align with your big idea, to make your lead magnets valuable. 

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

“Getting More Leads”

In this episode, Kim discusses how to increase your leads. 

Key Takeaways!

• How to build up your leads:
• • Create an effective lead magnet. A lead magnet is something that is free that will get the contact information for your target market. This needs to be so good that they would pay for it even if it wasn’t free. 
  • Give your target audience a list of tools or resources. For example, you could recommend some apps to help pay for your product. Also, if you are affiliated with any resources, list these on your resource guide, and it will help you bring in some more money (make sure to say if you are an affiliate, and that although you would recommend this resource anyway, that you will be getting paid from this source).

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Filling The Holes in Your Buckets”

In this episode, Kim starts a series of tips for how to get the best clients possible and get paid the most possible.

Key Takeaways!

• There are four things businesses struggle with:
• • Getting more leads.
  • Getting leads to turn into sale appointments.
  • Getting sale appointments to close.
  • Being paid what you’re worth.

• You can solve all of these issues using Facebook as a tool in your overall marketing strategy. Facebook can:  
• • Help you get more leads.
  • Turn leads into sale appointments.
  • Turn those sale appointments into sales.
  • Get you paid what you’re worth.

• Tips to get the best clients possible and get paid the most possible:
• • Use BuzzSumo to do some research on topics around your target market. Look up what your audience is interested in or frustrated by, by looking at the most popular articles.

Resources Mentioned in this Episode

BuzzSumo

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!