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Facebook Sales Strategies with Kim Walsh Phillips

Award-winning speaker, author, strategist, and CEO of Powerful Professionals, Kim Walsh Phillips pinpoints how to maximize your Facebook ROI. In each quick-paced 5- to 30-minute episode, she discusses action-oriented sales and marketing strategies for Facebook. If your company needs more qualified web traffic, leads and sales, this is the perfect place for you to discover how to distinguish yourself from the competition and win more customers, clients or patients by utilizing Kim’s latest Facebook Sales Strategies. Topics include tactics for sales-driven Facebook Ad creation, copywriting, images, and headlines. Plus, the most up-to-date news on Facebook’s changing guidelines and rules. Discover how to optimize your Facebook marketing and produce more web traffic, leads and sales by turning Facebook users into customers who buy now!
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Now displaying: May, 2018
May 29, 2018

In this episode, Kim talks about two new features that you can utilize with your Facebook ads!

Key Takeaways!

  • Two new features:
  • 1.) Clicks instead of conversions
    • Choose to optimize for conversions.
    • Make sure to test it.
  • 2.) Animated video
    • Facebook turns the static image into an animated video!
    • Click the boost post button.

Resources Mentioned in this Episode:

May 15, 2018

How to See Your Audience Size and Reach in Facebook

In this episode, Kim talks about how you can now see your audience size and reach on Facebook. 

Key Takeaways!

 

  • She recently met with her Facebook partner, and he told her how you can see your audience size and reach in Facebook now.

 

  • They don’t want you to be able to figure out too much information because of privacy laws. From now on, you will no longer be able to see reach inside of your ads manager. 

 

  • What you want to do is choose all of your targeting outside of custom audiences prior to adding them. So, don’t do exclusions and don’t choose your lists that you might exclude. Choose all of your interests or demographic information, make a note of the reach size, and then go and add the exclusions or custom audiences. 

 

  • Doing this allows you to keep track of your reach size ahead of time, as well as keep track of it and not screw up any of your data. 

 

  • You can get 10,000 Facebook fans in 3 days or less at 3daysto10k.com. 

 

Resources Mentioned in this Episode

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

May 10, 2018

In this episode, Kim talks about how you can use social proof to get tons of lower cost conversions on Facebook. 

Key Takeaways!

 

  • The hack of this episode: Using Social proof in order to get lower cost conversions and higher numbers of them. 

 

  • She ran a Facebook Live and asked for social proof throughout the stream. She did this by asking people to hit the “Like” button and comment. She then interacted with the people who were talking back to her, which made MORE people hit the “Like” button and comment. This created an immediate social engagement.

 

  • She then edited the post after the live stream was over and used it as an ad. You can create a conversions ad using a post in your ad manager on Facebook.

 

  • This post has been blowing up, getting more opt ins and more engagements. This happened because it was interactive.

 

  • You want to make sure that you start low and double as you get results. 

 

  • You can get 10,000 Facebook fans in 3 days or less at 3daysto10k.com

 

Resources Mentioned in this Episode

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

May 3, 2018

In this episode, Kim talks about Facebook Events and how you can use them in your business to get more ROI.

Key Takeaways! 

  • Facebook Events. This is a great, FREE tool you can use to get a lot of ROI. 

 

  • How to set up an event:
    • Set up a Facebook Event on your business page.
    • On the left-hand side list, there is a tab that says Events. 
    • If you click on this button it gives you two options: to set up your event or to create a tour. 

 

  • Once you have set up an event, all of your fans get notified that they are invited, get reminded to RSVP, and get reminded the day of your event that it is happening. 

 

  • You can get 10,000 Facebook fans in 3 days or less at 3daysto10k.com

 

  • You can use Facebook events for things such as webinars, seminars, promotions, or anything that has a time-sensitive call to action. 

 

  • Set up your event first, and then you can set up a tour. This feature allows you to put up a photo or a video that you can then load as many events into that you want. 

 

Resources Mentioned in this Episode

Game Changer Marketing Summit

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

May 2, 2018

"How to Complete Your Social Media Marketing in the Least Amount of Time"

In this episode, Kim gives tips and tricks to complete social media marketing in the small amount of time that you have as a busy entrepreneur.

 

Key Takeaways!

 

  • The main reason why people don’t get ROI from their Facebook marketing is because they don’t have the time!

 

  • Batch posts using “hidden time”. These “hidden time” opportunities could be when you are waiting on a flight or waiting to pick up you kid from school.

 

  • Word Swag. This app helps Kim to make a batch of new posts while she is waiting. 

 

  • Batch your content in a set schedule every month. Set aside time each month to schedule out when you are going to post on each platform. You can use tools like Meet Edgar or Hootsuite to schedule your posts to go out repeatedly. 

 

  • Use video. Kim loves using Facebook Live, but understands that it does take a little more preparation to post using this feature. It’s important to use this tool when you are in the middle of a promotion or a launch. 

 

  • Batch your video content. You can get a videographer when you are at an event who can help you can create multiple videos in a small amount of time. This tip allows you to make a lot of content in a short period of time. These videos can be stretched to go out over several posts, getting the most bang for your buck when it comes to content.  

 

 

Resources Mentioned in this Episode

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

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