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Facebook Sales Strategies with Kim Walsh Phillips

Award-winning speaker, author, strategist, and CEO of Powerful Professionals, Kim Walsh Phillips pinpoints how to maximize your Facebook ROI. In each quick-paced 5- to 30-minute episode, she discusses action-oriented sales and marketing strategies for Facebook. If your company needs more qualified web traffic, leads and sales, this is the perfect place for you to discover how to distinguish yourself from the competition and win more customers, clients or patients by utilizing Kim’s latest Facebook Sales Strategies. Topics include tactics for sales-driven Facebook Ad creation, copywriting, images, and headlines. Plus, the most up-to-date news on Facebook’s changing guidelines and rules. Discover how to optimize your Facebook marketing and produce more web traffic, leads and sales by turning Facebook users into customers who buy now!
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Now displaying: March, 2016
Mar 31, 2016

“A Great Resource For Staying On Trend!”

In this episode, Kim talks about resources for keeping you on point and staying on top of the news. 

Key Takeaways!

Use theskimm.com

  • They send you an emails of the top new from the day before every morning!
  • Stay of top of the news in pop culture!

Use popurls.com

  • Gives you the popular URLs of the day!
  • Get great headlines ideas!
  • Find great information from tons of sources. 
  • Work smarter not harder! 

Resources Mentioned in this Episode

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD

http://nobssocialmediabook.com/chapter-download

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

Mar 30, 2016

“How To Get Better Results When Someone Has Opt-ed In On Facebook”

In this episode, Kim talks with Jason Swenk. Jason share a ninja strategy to get better results when someone has opt-ed in on Facebook.

Key Takeaways!

  • Progressive Profiling Thank You Pages 
  • This helps if you are trying to segment your list based on; people’s revenue, what you know about them, and how they interact. 
  • Only 5% will interact with the emails send to them, asking what best describes them or their business.
  • This strategy gives 94% accuracy on who the person/business is filing out the questionnaire - With a Radio Button type questionnaire. 
  • Ask them “What best describe you?” with a list like; Digital Agency Owner, Freelancer, Marketing Professional, and Agency Employee, and Entrepreneur.
  • Next, ask them a Range In Their Revenue.
  • This will tag them when using Infusion Soft, and dynamically create custom audience base on their revenue and their business type. 
  • Now you can run ads that are specific for the agency owner, or the entrepreneur, or an organization with a revenue under 500K.  You speak differently to each group.
  • Then you can still get to the offer after the Progressive Profiling Thank You Pages. This work great because of the 94% engagement. 
  • Now your email engagements will go through the roof based on the Progressive Profiling. 

Resources Mentioned in this Episode

Join Us For A Free Live Training at: http://elitedigitalgroup.com/livecast 

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Jason Swenk

jasonswenk.com

Click here to Subscribe to Facebook Sales Strategies!

 

Mar 29, 2016

“How To Get Better Results With Your Ads”

In this episode, Kim talks with Jason Swenk. Jason talks to us about how to get better results with your ads. 

Key Takeaways!

  • Most people think about just getting opt-ins when that first start out. 
  • You have to think about the traffic coming to your website -  Most likely it is Cold Traffic. Theses are the people who have never heard of you, and are seeing your ads. So you may not necessarily want to put out an opt-in to capture their information.
  • Provided value by helping them first!  -  Maybe by promoting a blog post. Then your audience will warm-up to your content. 
  • Then you can get more aggressive -  So you can do a retargeting campaign to the people that are not on your list, that have been to your website. 
  • Milestone Marketing - Move people through the milestones, in mini decisions.
  • Milestone 1 - is when someone opts-in. 
  • Milestone 2 - is for them to engage with the content. 
  • Then they become a hot lead! - Now you can position some kind of offer!

Resources Mentioned in this Episode

Join Us For A Free Live Training at: http://elitedigitalgroup.com/livecast 

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

 

Mar 28, 2016

“How Does Facebook Wants You To Run Your Ads”

In this episode, Kim talk about how Facebook optimizes your ads and what you should do to get the most out of it.

Key Takeaways!

  • Know your objective
  • Choose a category that best fits your goals 
  • Determine the right budget - This should be greater than your bid. 
  • Choose the right audience
  • Be mindful of audience overlap  - Refine your audience and think about who you are bidding on. Focus on your specific market.

Resources Mentioned in this Episode

Join Us For A Free Live Training at: http://elitedigitalgroup.com/livecast 

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast

Click here to Subscribe to Facebook Sales Strategies!

Mar 27, 2016

“Happy Easter - Day Of Hope”

In this episode, Kim talks about the big picture and dreaming of the future. Also, Kim shares her journey and background with building her career. 

Key Takeaways!

  • Stay and Persevere!
  • Once it gets to the tipping point it starts to blossom and growth - But up to this point, you maybe wonder “Why am I doing this?”
  • Those who have traveled this path and built a huge platform will have a similar story. It takes a while!
  • You were created with purpose and you were made to thrive!

Resources Mentioned in this Episode

 Join Us For A Free Live Training at: http://elitedigitalgroup.com/livecast 

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

Mar 26, 2016

“How Does Facebook Determine What Ad Gets Shown When? 

In this episode, Kim brings light to how Facebook determines who get to see what ad. 

Key Takeaways!

  • They always want to shown relevant ads depending on the relationship build - Friends of Fans and a warmed-up audience. 
  • Advertisers Bid Value - Conversions and Leads, shown to those who will fill out a form.
  • Ads quality and relevance to the audience - How is this ad important and relevant to the audience.
  • All these 3 factors are important  when trying to optimize your ads and reach. 

Resources Mentioned in this Episode

Join Us For A Free Live Training at: http://elitedigitalgroup.com/livecast 

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

Mar 25, 2016

“A Bit Of An Intimate Episode”

In this episode, Kim talks about staying focus and deep diving into the products, programmers, and service you have created. Also, focusing on testing and working on what you already have on your plate.

Key Takeaways!

  • Stay focus
  • Stay true to your campaign
  • Focus on what you can make better
  • Before you dive into something else. Have you gotten the most you can out of what you already have?

Resources Mentioned in this Episode

Join Us For A Free Live Training at: http://elitedigitalgroup.com/livecast 

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

Mar 24, 2016

“A New Way To Create An Audience On Facebook!”

In this episode, Kim talks about the updates on Facebook and  a new way to target people who had a relationship with your brand. 

Key Takeaways!

Recall the Models:

  • TOM model (Get the TRUST, Opt-In and Monetize)
  • MOM model (Being Magnetic, getting the Opt-In, and Monetizing)
  • Reach people with a video! -  Videos are great for getting impressions, comments and building audience engagement. But not active on the get the opt-in. 
  • Now you can create an audience of people who have seen your video!
  • This is based on engagement. 
  • You can retarget people based on how long they’ve watch your video. 
  • You can now retarget them with an ad. 
  • You see where they have stop watching on the timeline of the video, in order to get specific on your messaging. 

Resources Mentioned in this Episode

Join Us For A Free Live Training at: http://elitedigitalgroup.com/livecast 

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

Mar 23, 2016

“What To Do When Your Audience Size Isn’t Matching Your Clicks”

In this episode, Kim answers a questions from the Marketers Insiders Elite Program, about how clicks ares not matching audience size. 

Key Takeaways!

  • Facebook’s Reason -  If anyone is visiting the page with an incognito browser they will not be tracked. Also, it could take Facebook’s audience 3 days to catch up to clicks.
  • Elite Digital has found that there is a problem with where the pixel is placed. Kim mentions she has found the pixel code that the bottom in the footer, instead of the header. 
  • Also there can be an issue if a portion of the URL is missing. 
  • Kim mentions she likes to set up the URL Match in the website custom audience to say contains, instead of ‘is’ or ‘matches.’ 
  • You are not going to capture the audience if there are issues with the URL.
  • If you are having issues on a consistent basis, contact Facebook directly. Contact their Live Chat at http://facebook.com/business/resources
  • Never assume that it is a glitch with Facebook, always assume that there is something wrong, and start investigating. 

Resources Mentioned in this Episode

Join Us For A Live Training at: http://elitedigitalgroup.com/livecast 

Live Chat at: http://facebook.com/business/resources

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

Mar 22, 2016

“How to Map Out Your Facebook Strategy, So It Makes Sense With Your Overall Plan”

In this episode, Kim talks about how to plan out your strategy on social media.

Key Takeaways!

  • Set aside some time to build out your content, maybe an hour a day for two week, Or perhaps, more time a day, for a quick turnaround.
  • Map out your outline, but also write your content at the same time.
  • Batch it out -  So you don’t have to worry about it.
  • This will help show the overall comprehensive thread in your content, then you could put into your social media posts or ads.
  • Share your results with us!

Resources Mentioned in this Episode

Join Us For A Free Video Training at: http://elitedigitalgroup.com/livecast 

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

 

Mar 21, 2016

“How To Create Holiday Posts”

In this episode, Kim shares a strategy to create holiday posts that get create engagement!

Key Takeaways!

  • Use  the WordSwag app to create gorgeous posts
  • It a 3 dollar app
  • In the first screen we will see a bunch of background images and plenty more to search through. All free to use!
  • Search for the Holiday you want to promote and use the images for your posts. This allows to to use the many background options available without having to purchase  images separately.
  • Create a few posts for your event or holiday and schedule them with Hootsuite or MeetEdgar!

Resources Mentioned in this Episode

Join Us For A Free Live Training at: http://elitedigitalgroup.com/livecast 

WordSwag: http://wordswag.co

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

 

Click here to Subscribe to Facebook Sales Strategies!

Mar 20, 2016

“A Strategy To Get More Content Created Quickly”

In this episode, Kim shares a strategy to create content for a month. 

Key Takeaways!

  • Create a 7 day post schedule
  • Day 1 - A motivational quote 
  • Day 2 - A quote of a blog post and a link 
  • Day 3 -  Promotion of an event  and a feature one transformation  by attending the event. 
  • Day 4 -  Shout out, asking a question 
  • Day 5 - A link to  a product 
  • Day 6 - Audience engagement
  • Day 7 - Quote from an authority and leader
  • That is the content formula! 
  • Lay out a an excel spread sheet and repeat the 7 day schedule for a months worth of content.
  • Then go through the schedule an fill each one. For example -  You can find 4 different motivational quotes an fill that in for the entire month, and so on!
  • By batching the categories this way you can quickly create content.

Resources Mentioned in this Episode

Join Us For A Free Live Video Training at: http://elitedigitalgroup.com/livecast 

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

Mar 19, 2016

“A Quick Tip For Running A Facebook Group”

In this episode, Kim provides some direction for managing a Facebook Group in the “How To Market.”

Key Takeaways!

  • If you are answering tons of questions and it may take forever to type it out in a message. Here is an app you can use to quickly get your ideas heard.
  • This is a great way to use for future questions and posts.
  • Use a free app call Jing
  • Jing allows you to create 15 minutes or less videos
  • You can screen share and use your voice for recording screencast
  • You can share the videos by simply posting a link 

Resources Mentioned in this Episode

Join Us For A Free Workshop at: http://elitedigitalgroup.com/livecast 

Jing: https://www.techsmith.com/jing-features.html

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

Mar 18, 2016

“A Cool Facebook Strategy I Tested This Week And Can Work For You!”

In this episode, Kim talks about a recently test strategy on Facebook. Here are a few step by Kim!

Key Takeaways and Steps!

  • Record a video 
  • Run the video as a regular post on Facebook
  • Write copy above the video, include some links. 
  • Don’t do it as video views ad, instead as a post as after a couple of days promote it. 
  • This is a great way to scale your messaging and get your ad out for free. 

Resources Mentioned in this Episode

Join Us For A Free Video Workshop At: http://elitedigitalgroup.com/livecast 

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

 

Mar 17, 2016

“How To Get More Registrants For Your Next Webinar Using Facebook”

In this episode, Kim shares a strategy to get more registrants for your webinar or online event.

Key Takeaways!

  • When you have a set webinar date, you can begin to promote organically 3 weeks out. Kim suggests not to spend any money on promotion until 4-5 days out. 
  • First 4 weeks - Make sure to have your Facebook Pixel on your website. This will allow you to re-market to those who come to your website. This is important if you choose to pay for traffic, you want to be able to retarget anyone who visited your website. 
  • You can retrieve your pixel code in your Facebook Ads Manager or Power Editor, under Tools.
  • Setup a Facebook Ad Conversion Tracking - This allows you to track those who opted-in for your event. This is great for tracking, as well as optimization of your ad by Facebook. 
  • Change you cover photo on all your social media profiles - Facebook, LinkedIn, Twitter, Pinterest, and  Instagram. Kim suggests promoting around the board on all your social media channels.
  • Create content posts to promote the event about 3 weeks out. Pin a content post to the top of your feed of the accounts that allow you to do so. Pinning the post will keep it at the top of your feed for traffic view. 
  • Write a Blog Post -  You can begin to send organic traffic to this post and drive interest to the webinar. Also create a side bar opt-in on your site. 
  • After people begin to register organically, begin thinking about setting up your paid traffic. This would be from your Email list, your Website Visitors, Fans, and Friends of Fans. These 4 audience produce the best results for webinars. 
  • Use a video on your Facebook feed about 1 week out - Videos are great for reaching organic traffic and is a great audience builder. 
  • Paid Traffic -  Start with Lead Ads, because you want to get their contact information and get them into your webinar.  

Resources Mentioned in this Episode

Join Us For A Free Workshop at: http://elitedigitalgroup.com/livecast 

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

Mar 16, 2016

“What Is Your Audience Reading?”

In this episode, Kim gives a quick tip on targeting those who read magazines. 

Key Takeaways!

  • You can target a magazine or a fan page to get any of their fans and target them.
  • Depending on what you are trying to sell, you would be able to target those interested in these particular magazine companies. Rather it is Forbes or a Health magazine you have the ability to target those groups. 
  • Separate them into ads sets so you can track accordingly, and scale once you start seeing results. 
  • This is a great way to expand your audience. 

Resources Mentioned in this Episode

Join Us For A Free Workshop at: http://elitedigitalgroup.com/livecast 

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

Mar 15, 2016

“A Quick Tip With A New Addition To Facebook”

In this episode, Kim talks about the new auto responder on your Facebook page. 

Key Takeaways!

  • You can now setup an auto responder for incoming emails
  • This gives you a little bit of time to respond, and you can automate some answers.
  • You could setup some of the answers to frequently ask questions, which can save you a lot of time answer these questions.
  • Or simply let them know you will get back to them within 24 hours or so. 
  • You can even give them a link to your lead magnet or to your blog page. Or to some place where they could go to and get more information and opt-in to your mail list. 

Resources Mentioned in this Episode

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD

http://nobschapter.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

Mar 14, 2016

“The #1 Campaign We’re Running On All Our Accounts”

In this episode, Kim talks about the #1 ad type to convert sales.

Key Takeaways!

  • If you are going to sell something that is not going to be sold directly on Facebook.
  • You are using Facebook for a lead gen. and you are getting the opt-ins on Facebook.
  • When you get to this opt-in stage use a Friend of Fans with the targeting you need such as their, location, income, or interest.
  • Also utilize a lead ad.
  • This is the type of ad that Facebook runs, where you only have to click on a button in order to opt-in.
  • You done have to leave Facebook, you can update your information per the form request.
  • Choose increase leads for my business in the ads manager, and partner that with targeting a Friends of Fans.

Resources Mentioned in this Episode

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

 

Mar 13, 2016

“A Quick Tip To Increase Your Page Post For Free”

In this episode, Kim talks about a strategy to increase your reach on a social media post. 

Key Takeaways!

  • You are looking for a way to increase you reach for a social media post. 
  • This is great if you don't want to spend money - Because you’re only going after engagement, page posts, organic traffic, or nothing that is going to sell. 
  • Quick way to get engagement is to schedule you post directly on your Facebook page, or post directly on the page. 
  • Not using a third party application for post scheduling, like Hootsuite or Edgar  - Just post directly to the page. 
  • This is a great strategy if you want to “prime the pump” for an upcoming event, or you about to publish a promotion post.

Resources Mentioned in this Episode

Do Forget To Join Us For A Free Video Training at: http://elitedigitalgroup.com/livecast 

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD

http://nobschapter.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

 

Click here to Subscribe to Facebook Sales Strategies!

Mar 12, 2016

“Some More Tips About Facebook’s Lead Ads!”

In this episode, Kim give us some tip about lead ads, and duplicating a form and edit form.  

Key Takeaways!

  • Duplicate the form and the make changes
  • Edit form - change a word, or a button, etc.
  • Optimize and save time!

Resources Mentioned in this Episode

Do  Forget To Join Us For A Free Video Training at: http://elitedigitalgroup.com/livecast 

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

Mar 11, 2016

“How To Identify Your Strengths, Target Market, and Live Out Loud Purpose”

In this episode, Kim continues on a topic about how to identify your strengths and building your platform. 

Key Takeaways!

  • “When we focus on our strengths, amazing things happen..” 
  • “When we plug in to the place we are meant to fit, things fall in to place” 
  • Are you inspired you focus on your own purpose?

Give yourself 30 minutes in your schedule and answer these questions:

  • What are you potentially best at in the world?
  • What is your financial engine? How much money to you really want to make to achieve your goals? 
  • Why do you do what you do?
  • What is your 10 year goal that incorporates all these things? 
  • What do you need to do 10 years from now to make this big goal possible? 
  • What to you need to do 5 years form now to make your 10 year goal possible? 
  • What to you need to do 1 year form now to make your 5 year goal possible?
  • What to you need to do this quarter, to make your 1 year goal possible?
  • What to you need to do this month, to make your quarterly goal possible?
  • What to you need to do this week, to make your monthly possible?
  • What to you need to do today, to make this week’s goal possible?

Resources Mentioned in this Episode

Do Forget To Join Us For A Free Video Training at: http://elitedigitalgroup.com/livecast 

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

Mar 10, 2016

“The Onion Campaign”

In this episode, Kim talks about the last in the series of the TOM campaigns, The Onion Campaign.

Key Takeaways!

  • This campaign can be used in combination of all the other campaigns mentioned.
  • People learn things in many different ways, and you have to communicate differently to reach different audiences. 
  • Thankfully Facebook offers many different formats of ads: Long Form Post, Video Post, Auditory Post, sending traffic to a podcast, or send people to an interactive quiz or contest. 
  • When you layer your campaigns with different elements or ad types, you are much more likely to reach your audience effectively.
  • It takes 5 contacts in order to make a sales conversion -  Most business setup one ad, and that is all they have. 

Ad Example:

  • Ad 1 - Promote a long form post
  • Ad 2 - Setup a lead ad
  • Ad 3 - Retarget with a ‘Clicks to website ad
  • Ad 4 - Upload a video
  • Ad 5 - Do a basic website click or conversions ad inside the Ads Manager

Resources Mentioned in this Episode

Do Forget To Join Us For A Free Video Training at: http://elitedigitalgroup.com/livecast 

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

Mar 9, 2016

“Yes, Virginia You Can Reach B to B on Facebook”

In this episode, Kim talk about how you can reach a B to B market on Facebook. 

Key Takeaways!

  • This no such thing as Business to Business, people do business with people. 
  • 72% of the US is on Facebook, so your target market it there!
  • You are going to using Facebook to drive leads, and convert those leads into sales - off of Facebook!
  • Build up that Bravado - Build up those bragging rights in an article. This establishes you as that authority and expert. 
  • Then you retarget you audience with a lead ad and offer.
  • You want to make sure you are reaching your audience only on wifi, You can select that category when you setting it up in your ads manager. This is because people would be more engaged on wifi, then those on mobile or on the go. 
  • Then you will followup with a phone call or email. 

Resources Mentioned in this Episode

Do Forget To Join Us For A Free Video Training at: http://elitedigitalgroup.com/livecast 

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD

http://nobssocialmediabook.com/chapter-download

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

Mar 8, 2016

“Seed and Grow Campaign”

In this episode, Kim talks about continues TOM (Trust, Opt-In, and Monetize) Campaigns. Next up is the Seed and Grow Campaign. 

Key Takeaways!

  • This is a great campaign to get your audience ready! Prime the Pump or Fan the Flames. This is to get your fans excited about an event you have coming up. 
  • Begin to seed the idea.
  • Build content, engagement, conversation around the topic prior to the launch - Build out a series of blog post, a series of social media questions. All about your topi, before you tell your audience you are going to sale anything. 
  • Promote those posts using the Long Form posts strategy. Then you are going to go inside your Ad Manager to promote your posts to your fans and audience. 
  • Promote to your website traffic and look-a-like audience as well.
  • You now know it is the right time to start selling when people start to ask if there is anything ready to buy!
  • Remember to put Adspend behind the project. 

Resources Mentioned in this Episode

Do Forget To Join Us For A Free Video Training at: http://elitedigitalgroup.com/livecast 

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD

http://nobssocialmediabook.com/chapter-download

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

Mar 7, 2016

“Creating a Publisher’s Post”

In this episode, Kim continues on the list of the TOM (Trust, Opt-In, Monetize) campaigns. Next up is the Publisher’s Post. campaign. 

Key Takeaways!

  • This is when you make yourself the publisher of high value content for your audience. You can spend a lot of time trying to get into major publications, but on Facebook you are the publisher
  • Always offer valuable content that resonates with your audience
  • Build a 7 day schedule of posts, where you are going to reach directly to your target marketing and you are going to build trust with them. 
  • Occasionally you can take some of those promotional posts and turn them into an ad for the week. By promoting the post through your ads manager. 

Example of a 7 day Schedule!

  • Day 1 - A quote. Branded with a logo
  • Day 2 - A Q&A
  • Day 3 - A client spotlight
  • Da y 4 - A service spotlight
  • Day 5 - A staff spotlight
  • Day 6 - A product of the month - Include a link to the landing page, and promoting in the Ads. Manager
  • Day 7 - A fact!

Resources Mentioned in this Episode

Do Forget To Join Us For A Free Video Training at: http://elitedigitalgroup.com/livecast 

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD

http://nobssocialmediabook.com/chapter-download

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

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