Facebook Sales Strategies | Episode 94
“How Do You Use Facebook to Drive Your Event Results!”
In this episode, Kim gives us an example of using Facebook to drive event results. Kim talks about the organic results in this church event.
Here are a few pointers:
If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!
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Facebook Sales Strategies | Episode 93
“It’s All About Landing Pages!”
In this episode, Kim answers the question, “Where Should My Landing Page Be?” Stay tune to learn how to optimize the placement of your landing page.
Here are a few tips:
Kim believes 100% that your landing page should be on your site, instead of site like, UnBounds, Optimizely, Leadpages. The reason for this is to avoid the associate bad ranking of some of these sites. However, they are great services and offer quick and easy, time saver amenities. Kim suggests the non hosted versions, if your are going to use these services.
Next, traffic to your site helps your SEO (Search Engine Optimization), and if your are using the variety of ads and conversion pixels, they are on your very own site. You can also do some “Heat Mapping,” to see where people are going or not going, which you can check in your analytics.
If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!
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Facebook Sales Strategies | Episode 92
“Facebook Makes Some Big Changes to Mobile!”
In this episode, Kim talks about the mobile access of Facebook business platform. Here are a few new features.
The Call to Action Button!
You can add this button if you need it, it is an optional feature. It can be titled, Download, Contact Us, Sign-Up, etc.
This button is now in bright blue, and Facebook understands that direct response works. So they are trying to get that to work for you. Also, you will be able to see that stats on your Call To Action button!
Two new buttons!
You can now say Call Us! This is now an option as a Call to Action button as well. Secondly, you can to say, Contact Us or Message Us.
Additional Options
Here a couple of additional features to your page. You have to option to add a “Shop Now” button. So if you have products for sales you can show a catalog or list your services.
If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!
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Facebook Sales Strategies | Episode 91
“How to Attract New Leads”
In this episode, Kim focuses on the strategy of attracting new leads. Here are a few point to do just that!
If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!
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Facebook Sales Strategies | Episode 90
“How do you promote a blog post effectively using Facebook?”
In this episode, Kim shares a process of creating a blog posts, from written to published on Facebook. Also how to promote your blog post and keep traffic returning.
This is the process to create an impactful post:
If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!
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Facebook Sales Strategies | Episode 89
Kim shares a great new resource today!
In this episode, Kim shares a great new tool called “Thumb Tack.”
The features of Thumb Tack:
This is a great on-demand resource of professional there to help you, who do an awesome job!
If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!
Please leave us a review on our show notes page or on iTunes at:
Resources mention in this episode
https://www.thumbtack.com
Facebook Sales Strategies | Episode 88
"Can you use Facebook to make your email better?"
In this episode, Kim talks about improving the effectiveness of your email program.
Here are a couple of examples to follow:
This test is also great for the direct mail
Test your copy and your images in a social media post before you do direct mail. Both test strategies will save you time and money. However, you will get different response on social media, but you will have substantial data for your marketing campaigns, that would not have other wise.
Lastly, do a survey and ask question like: what is your frustration, or your greatest sign of success. This will help with your copy points, in the langue your potential audience is understanding and telling you. This can be free or boost the post! If you need quick feedback give and incentive.
If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!
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Facebook Sales Strategies | Episode 87
“What do you do when you want to go on vacation and your Facebook strategies need to keep on moving?”
In this episode, Kim talks about being able to have a balance of work, life, family and talking time off to enjoy. Kim shares some tips on what you can do you keep up with your social media content, while you vacation. So how do you engage someone in order to manage your social media, so you can be completely separate.
Here are a few tips to do just that!
Come up with some guidelines from things to rely to.
Come up with a list of commonly asked questions, and answer them accordingly.
Make a list of emergency situations, and when they should contact you, to ask how to rely or what to say, or text message you.
Schedule your post ahead of time so you don’t have worry about it, using Facebook scheduler, Edgar, or Hootsuite.
Importantly, do a trial day with your assistant, while your still accessible, before your go on leave or vacation.
Use services like Jiang can do screen sharing, voice overs and video training. Basecamp is a project management tool you can use to create templates, task list, and scheduling. This is a great tool to communicate with your employees and Virtual Assistant, or help.
If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!
Please leave us a review on our show notes page or on iTunes at:
Resources Mention in this episode
Basecamp
Jing
https://www.techsmith.com/jing.html
Facebook Sales Strategies | Episode 86
Kim comes to us live from her Beach Club!
In this episode, Kim talks to use about how to take a break! Here is how you can make that happen?
Here are two strategies;
Fancy Hands or Fiverr
Have a Virtual Assistant do your post for you for 3 to 5 dollars a task. Batch out your design, post and schedule. All almost hands free. It your content and they are just help your get in out there.
oDesk or now UpWork
Or hire someone for on-going work or oDesk/UpWork This company is a great source for freelancers who will schedule all your blogs, posting, website updating,etc. You could hire great freelancer for about 8 bucks and hour.
If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!
Please leave us a review on our show notes page or on iTunes at:
Facebook Sales Strategies | Episode 85
"Looking for another way to get those Facebook fans to turn into customers, clients, or patiences?"
In this episode, Kim talks about fantastic ways to gain more fans, clients and customers. In others word to use Facebook as a lead generation tactic to get folks to your website.
Here are a few tips for you:
New Feature!
If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!
Please leave us a review on our show notes page or on iTunes at: iocreativegroup.com/podcast
Facebook Sales Strategies | Episode 84
"Supplies are Limited!"
In this episode, Kim talks about scarcity and limited time offers, in order to increase the response rate on your social media posts. First, allowing the users to do what they want in hopes that they do exactly what you need them to do, is not a strategy. Here are a few points for your to examine.
Scripting the behavior of your prospects
Using Scarcity or Limited Offers
If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!
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Facebook Sales Strategies | Episode 83
"How about some Facebook inspiration to create that next batch of posts."
In this episode, Kim talks about how to be inspire by other people’s content in a way that makes yours better. It is ok to be inspired by the greats, but you don’t ever want to plagiarize other people’s content.
Here are a few tips to curate content:
Facebook is great to use when searching and sharing content.
Here are some things to remember:
If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!
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Facebook Sales Strategies | Episode 82
"How to use Facebook groups in order in engage your current customers and increase their sales."
In this episode, Kim talks about using Facebook groups to engage your customers and new fans, and increase sales.
Here are a few tips how to set up Facebook groups:
1.Go to facebook.com/groups
2.Make sure your cover photo is really all about your audience. This is often depicts the overall transformative value to your audience. This image is not about the product or service, but foremost about the people who use the product of service. (Kim gives a better definition/example at 1:31 time stamp)
3. In your description of the product or service, make sure your say, who this is for and what they will get out of being a member of your Facebook group.
4. Make sure to welcome people as they join.
5. As people join ask who they are and how long will have they been involved. This will allow them to offer a bit of information about themselves to help build a conversation starter. This is a great way to start dialog that will help them to join.
6. Next, offer an incentive when they join the group. Give them to details and benefits in joining the group with a deadline to signup. This is a great way to build constant engagement and conversations between customers who have incredible things to say about the product.
7. Later on you can pull the comments and content out of the group comments and use it as future post and trust building content. This opens up the possibility to reaching to the customer base and find those who want to serve as ambassadors
If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!
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Facebook Sales Strategies | Episode 81
“What do you call cheese that is not your cheese?” Nacho Cheese!
In this episode, Kim talks about getting humor into your Facebook Sales Strategies. Humor creates more engaging fans, engaging prospects, getting more attention, and making your post go viral.
Here are a few ways you can do that with you social media content!
If you have a funny picture, invite your fans to post quotes or captions below your pictures. This strategies notifies everyone within the post, and brings people back to the picture and comments. This is good for free traffic.
Next, is pick a “Common Enemy!”
In your posts make fun of this “Common Enemy.” This creates a private joke between you and audience.
Share self deprecating humor
Go ahead and poke fun at yourself, or things that you enjoy.
Try some of these with video
Make funny jokes, do tricks, or some slap-stick humor! Or you can share other people videos. Sharing with your audience shows that you want to share your humorous side and build a friendly relationship. This is a great way to increase your reach and set yourself up for more engagement.
If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!
Please leave us a review on our show notes page or on iTunes at:
Facebook Sales Strategies | Episode 80
“You deserve to get paid more!”
In this episode, Kim shares with us how to leverage Facebook to get paid what your worth. Kim talks about how to get rid of the “head-trash” and get paid what you’re worth in your industry.
Here are the key takeaways for this episode.
If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!
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Facebook Sales Strategies | Episode 79
“Are you BFFs with your Facebook fans?”
In this episode Kim, talks about the final two tips and tactics to building trust with your audience. In the previous episode we learned to build a friend relationship or BFF relationship, this will create the rapport that is trusting with those like family, and your audience will be more likely to read your content, utilize an offer, or attend an event hosted by you.
Here are couple more strategies your can implement to build a trusting relationship.
Respond to comments in a personal way!
Instead of just hitting the Like button, comment and talk to them in a familiar way. Talk to them as if they’re a friend or family member.
Occasionally start your post with a greeting!
In this case, a “Hello” or “Hi there,” is very appropriate. But, occasionally you may want to open with different greetings. These small details will make a difference in your approach with your audience when announcing something new like a big event, post, blog, promotion, a new product, or service.
If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!
Please leave us a review on our show notes page or on iTunes at:
Facebook Sales Strategies | Episode 78
“So what does a busy guy or gal got to do to make this happen on Facebook?”
In this episode, Kim talks about how people like to do business with those they know, like and trust.
Kim gives you a few strategies:
If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!
Please leave us a review on our show notes page or on iTunes at:
Facebook Sales Strategies | Episode 77
“Facebook gives guidelines on how they want you to talk to your customers, audience, and fans.”
In this episode, Kim talks about Facebook’s “Admins Guide to Page Messaging,” this is a guide for Facebook users to follow. Basically to be able to respond effectively to those outside of your Facebook circle.
Here are some important points on the Facebook Messaging Platform:
If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!
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Facebook Sales Strategies | Episode 76
“How do you standout in a sea of sameness?”
In this episode, Kim talks about differentiating yourself for the others. Facebook is now the hub for news, and tons of people are viewing news feeds by the minutes, so use it to your advantage.
Here are a few way you can standout on Facebook, social media posts, and advertisements:
If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!
Resources mentioned in this episode
Copy Paste Character
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Facebook Sales Strategies | Episode 75
“Do you want your social media posts to standout” How about adding a little “bling-bling” to them!
In this episode Kim shares a cool tool that will help your social media post standout. Here is exactly how you can add bling to your posts.
Go to Copy Paste Character website
If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!
Resources mentioned in this episode
Copy Paste Character
Please leave us a review on our show notes page or on iTunes at:
Facebook Sales Strategies | Episode 74
“Facebook is working on a stand alone mobile news application, how does is effect you?”
In this episode, Kim informs us about a mobile news app in the works by Facebook, possibly for the Business Initiative. Kim thinks in maybe somewhat similar to LinkedIn’s Pulse application.
Here are a few details about the app:
According to Business Insider from the UK, the app is in the alpha testing stage. The Business Insider reports, that users will then choose partnering publications they want to follow, including topics, stations and sub-stations. Furthermore, Facebook has chosen only a few companies to partner with, and when there is breaking new theses companies can create mobile notifications as fast as any “Tweet.”
The mobile alerts allow for 100 characters of text, a URL to the new article, or the publication website. Interestingly, one can’t repost, you can only create content for yourself. This app is specifically for work, and lets you have only few characters. Kim mentions this app is taking the best of Twitter and LinkedIn Pulse, and tying it all together.
Kim shares that when you are creating a content plan, like email, news letter, or any kind content. To make sure to include Facebook into the mix, because this is the way people are getting their information.
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“How to launch your Facebook sales strategy in 7 days or less”
Facebook Sales Strategies | Episode 73
“Would you like to now how to be an Amazon best-seller using Facebook?”
In this episode, Kim shares how you can use Facebook to build an audience for your book release or product, and become a best-seller in one day. Kim talks about the success of her and co-author Dan Kennedy’s book “No B.S. Guide to Direct Response Social Media Marketing.”
Here are the simple steps to duplicate success for best-seller status.
Resources Mentioned in the Episode
No B.S. Guide to Direct Response Social Media Marketing
http://www.amazon.com/Guide-Direct-Response-Social-Marketing/dp/1599185776/ref=pd_sxp_redirect
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Facebook Sales Strategies | Episode 72
“Facebook has over shot Google, in the number of stories people are listening to, reading, and checking out!”
In this episode, Kim talks about an article from Fortune Magazine, “Facebook has overtaken Google as a traffic source for news!” Officially, more people are getting their news from Facebook, then searching for it on the internet. Even surpassing the 400 major news outlets and digital outlets for news, such as Wire, The Atlantic, The Daily Telegraph, etc.
Things to think about when communicating with your audience.
For more training and information visit fbsaleslaunch.com
Resources mentioned in this episode
Fortune
http://fortune.com/2015/08/18/facebook-google/
“How to launch your Facebook sales strategy in 7 days or less”
Facebook Sales Strategies | Episode 71
“Having writer’s block?”
In this episode Kim, shares a few great tools to help you get out of the rut of writer’s block.
Portent Content Idea Generator
Google search engine
Search the Comments!
Resources mentioned in this episode
Portent Content Idea Generator
http://www.portent.com/tools/title-maker
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Facebook Sales Strategies | Episode 70
“Could Facebook’s dynamic product ads help you get more sales?”
In this episode, Kim talks about how Facebook wants you to drive conversions on every device with their dynamic product ads. Dynamic product ads are those that can change based on what is on your site. Otherwise, it changes the ad based on the content you offer. Similar to Amazon, if your visit a product, you get followed around with that ad. That is similar to dynamic product ads.
Facebook recently offered a great stat, stating that people are spending most of their time on mobile apps, like Facebook and Instagram, not internet browsers. Last year, during the holidays, 56% of in store sales were influenced by mobile. Because of the wide mobile trend, Facebook has released their dynamic product ads to continue the trend.
Dynamic Product Ads platform features:
For more information about Dynamic Product ads check out the Facebook Dynamic User Guide at: https://www.facebook.com/business/a/online-sales/dynamic-product-ads
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