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Facebook Sales Strategies with Kim Walsh Phillips

Award-winning speaker, author, strategist, and CEO of Powerful Professionals, Kim Walsh Phillips pinpoints how to maximize your Facebook ROI. In each quick-paced 5- to 30-minute episode, she discusses action-oriented sales and marketing strategies for Facebook. If your company needs more qualified web traffic, leads and sales, this is the perfect place for you to discover how to distinguish yourself from the competition and win more customers, clients or patients by utilizing Kim’s latest Facebook Sales Strategies. Topics include tactics for sales-driven Facebook Ad creation, copywriting, images, and headlines. Plus, the most up-to-date news on Facebook’s changing guidelines and rules. Discover how to optimize your Facebook marketing and produce more web traffic, leads and sales by turning Facebook users into customers who buy now!
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Sep 13, 2015

Facebook Sales Strategies | Episode 94

 

“How Do You Use Facebook to Drive Your Event Results!”

 

In this episode, Kim gives us an example of using Facebook to drive event results. Kim talks about the organic results in this church event. 

 

 Here are a few pointers:

  • Use power days to drive traffic. 
  • Take tons of picture and video clips to drive traffic to your page. 
  • This will increase engagement, Likes and Comments, and Sharing.
  • This will help the overall reach of this account all organically. Use “Reach Juice!”
  • Facebook will show your page as your reach continues to grow. 

 

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

 

Please leave us a review on our show notes page or on iTunes at: 

 

iocreativegroup.com/podcast

Sep 12, 2015

Facebook Sales Strategies | Episode 93

 

“It’s All About Landing Pages!” 

 

In this episode, Kim answers the question, “Where Should My Landing Page Be?” Stay tune to learn how to optimize the placement of your landing page. 

 

Here are a few tips:

 

Kim believes 100% that your landing page should be on your site, instead of site like,  UnBounds, Optimizely, Leadpages. The reason for this is to avoid the associate bad ranking of some of these sites. However, they are great services and offer quick and easy, time saver amenities. Kim suggests the non hosted versions, if your are going to use these services. 

 

Next, traffic to your site helps your SEO (Search Engine Optimization), and if your are using the variety of ads and conversion pixels, they are on your very own site. You can also do some “Heat Mapping,” to see where people are going or not going, which you can check in your analytics. 

 

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

 

Please leave us a review on our show notes page or on iTunes at: 

ocreativegroup.com/podcast

Sep 11, 2015

Facebook Sales Strategies | Episode 92

 

“Facebook Makes Some Big Changes to Mobile!” 

 

In this episode, Kim talks about the mobile access of Facebook business platform. Here are a few new features. 

 

The Call to Action Button!

You can add this button if you need it,  it is an optional feature. It can be titled, Download, Contact Us, Sign-Up, etc. 

 

This button is now in bright blue, and Facebook understands that direct response works. So they are trying to get that to work for you. Also, you will be able to see that stats on your Call To Action button!

 

Two new buttons!

You can now say Call Us! This is now an option as a Call to Action button as well. Secondly, you can to say, Contact Us or Message Us. 

 

Additional Options

Here a couple of additional features to your page.  You have to option to add a “Shop Now” button. So if you have products for sales you can show a catalog or list your services. 

 

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

 

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

 

 

Sep 11, 2015

Facebook Sales Strategies | Episode 91

 

“How to Attract New Leads”

 

In this episode, Kim focuses on the strategy of attracting new leads. Here are a few point to do just that!

  • Focus on content value
  • Create a warm lead
  • Retarget those who have already visited your website
  • One process to follow is to show content that is not going tell them to do anything. In this case use a blog or article to qualify for prospects. 
  • Notice that these ads are not going to focus on you or your brand. Simple because they don’t know you.  This first phase is focus on them and getting them to “click!”
  • You are going to create a “Headline Quote” that is curiosity peaking. This is to entice the reader to click. 
  • The Text below the Ads in going to be about the blog or post.  

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

 

Please leave us a review on our show notes page or on iTunes at: 

 

 

iocreativegroup.com/podcast

Sep 9, 2015

Facebook Sales Strategies | Episode 90

 

“How do you promote a blog post effectively using Facebook?”

 

In this episode, Kim shares a process of creating a blog posts, from written to published on Facebook. Also how to promote your blog post and keep traffic returning. 

 

This is the process to create an impactful post:

 

  • Create a theme for the month that is generally about what your are promoting. 
  • Write your 4 blog post for each week
  • Create title images for each post, with 20% or less text.
  • Proof read your blog post before you publish
  • If you use InfusionSoft, have it scheduled to go out to your email list.
  • Have your post scheduled to go live on your website.
  • Have Tweets created for posting on Twitter.
  • Turn your Tweets in to Social Media post, such as, Facebook, LinkedIn, etc. 
  • Use and repurpose whichever social media post get the most responses. 

 

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

 

Please leave us a review on our show notes page or on iTunes at: 

 

 

iocreativegroup.com/podcast

Sep 8, 2015

Facebook Sales Strategies | Episode 89

 

Kim shares a great new resource today!

 

In this episode, Kim shares a great new tool called “Thumb Tack.” 

 

The features of Thumb Tack:

  • This is the best and smartest ways to hire a professional to get your projects done. 
  • This service provides ways to connect with professionals anywhere, local or on travel.
  • Kim recalls using this service to help build office and home business furniture.
  • You can use this service to hire a personal assistant to help with administration task
  • You hire personal to do social media tasks, collecting content, quotes, images, etc. 
  • You can use the service one-time or for on going work. 

This is a great on-demand resource of professional there to help you, who do an awesome job! 

 

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

 

Please leave us a review on our show notes page or on iTunes at: 

 

iocreativegroup.com/podcast

 

Resources mention in this episode

https://www.thumbtack.com

Sep 7, 2015

Facebook Sales Strategies | Episode 88

 

"Can you use Facebook to make your email better?"

 

In this episode, Kim talks about improving the effectiveness of your email program. 

 

Here are a couple of examples to follow:

 

  • Test out the subject line of your sales email by doing post test first
  • Try out different subject lines of your post, and create a social media post for each subject line
  • Create them so that the have the same link to the same landing page. 
  • Run a test to see which post gets the most clicks 
  • You can run the post like an ad or an organic post
  • Do the same kind of test if you're going to use images in your posts, and see which which gets the best response. 
  • This is a great way to test subject lines for emails sales pitch before they go out. 

 

This test is also great for the direct mail

Test your copy and your images in a social media post before you do direct mail. Both test strategies will save you time and money. However, you will get different response on social media, but you will have substantial data for your marketing campaigns, that would not have other wise. 

 

Lastly, do a survey and ask question like: what is your frustration, or your greatest sign of success. This will help with your copy points, in the langue your potential audience is understanding and telling you. This can be free or boost the post! If you need quick feedback give and incentive. 

 

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

 

Please leave us a review on our show notes page or on iTunes at: 

 

 

iocreativegroup.com/podcast

Sep 6, 2015

Facebook Sales Strategies | Episode 87

 

“What do you do when you want to go on vacation and your Facebook strategies need to keep on moving?”

 

 In this episode, Kim talks about being able to have a balance of work, life, family and talking time off to enjoy. Kim shares some tips on what you can do you keep up with your social media content, while you vacation. So how do you engage someone in order to manage your social media, so you can be completely separate. 

 

Here are a few tips to do just that!

 

Come up with some guidelines from things to rely to.

 

Come up with a list of commonly asked questions, and answer them accordingly.

 

Make a list of emergency situations, and when they should contact you, to ask how to rely or what to say, or text message you.  

 

Schedule your post ahead of time so you don’t have worry about it, using Facebook scheduler, Edgar, or Hootsuite. 

 

Importantly, do a trial day with your assistant, while your still accessible, before your go on leave or vacation. 

 

Use services like Jiang can do screen sharing, voice overs and video training.  Basecamp is a project management tool you can use to create templates, task list, and scheduling. This is a great tool to communicate with your employees and Virtual Assistant, or help. 

 

 

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

 

Please leave us a review on our show notes page or on iTunes at: 

 

iocreativegroup.com/podcast

 

Resources Mention in this episode

 

Basecamp

https://basecamp.com

 

Jing

 

https://www.techsmith.com/jing.html

Sep 5, 2015

Facebook Sales Strategies | Episode 86

 

Kim comes to us live from her Beach Club!

 

In this episode, Kim talks to use about how to take a break! Here is how you can make that happen?

 

Here are two strategies;

 

Fancy Hands or Fiverr

Have a Virtual Assistant do your post for you for 3 to 5 dollars a task. Batch out your design, post and schedule. All almost hands free. It your content and they are just help your get in out there. 

 

oDesk or now UpWork

 

Or hire someone for on-going work or oDesk/UpWork This company is a great source for freelancers who will schedule all your blogs, posting, website updating,etc.  You could hire great freelancer for about 8 bucks and hour. 

 

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

 

Please leave us a review on our show notes page or on iTunes at: 

 

 

iocreativegroup.com/podcast

Sep 4, 2015

Facebook Sales Strategies | Episode 85

 

"Looking for another way to get those Facebook fans to turn into customers, clients, or patiences?" 

 

In this episode, Kim talks about fantastic ways to gain more fans, clients and customers. In others word to use Facebook as a lead generation tactic to get folks to your website. 

 

Here are a few tips for you:

  • Facebook gives you the Cover Photo space, a great way to use as a "Call-To-Action," to lead folk out was Facebook to your website! Ex. Sign up, Contact Us,  Download, Call Us, etc. 
  • If you don’t have it set up already, you will want to set up that Call To Action button in your Facebook setting.  Choose which button you want and choose which landing page you want to use.  
  • Facebook now gives you the results of the Call To Action button. See each week how many clicks that Call To Action button received.

 New Feature!

  • Facebook now gives the feature to promote your Call To Action button! If click on, an ad will pop up. In addition they give suggestions that may provide interest to your target market. 
  • You can personalize or customize your interest with your age, gender, budget, headline, text, and your image. Lastly, your payment method can be specified.

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

 

Please leave us a review on our show notes page or on iTunes at: iocreativegroup.com/podcast

Sep 3, 2015

Facebook Sales Strategies | Episode 84

 

"Supplies are Limited!"

 

In this episode, Kim talks about scarcity and limited time offers, in order to increase the response rate on your social media posts. First, allowing the users to do what they want in hopes that they do exactly what you need them to do, is not a strategy. Here are a few points for your to examine. 

 

Scripting the behavior of your prospects

  • Being specific with them will give you results, for example "CLICK HERE NOW!"
  • If you don't spell it out you’re going to decrease your results.  
  • Use those very specific words of the actions you want your prospects to do.

Using Scarcity or Limited Offers

  • Give them a reason why they need to get it now!
  • It is a limited quality or limited offer?
  • 100 percent of the time a limited time offer performs better then a regular open ended offer.
  • Let your customer know if there are any kinds of qualifications. For example, income level, education level, etc. 

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

 

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

Sep 2, 2015

Facebook Sales Strategies | Episode 83

 

"How about some Facebook inspiration to create that next batch of posts."

 

In this episode, Kim talks about how to be inspire by other people’s content in a way that makes yours better.   It is ok to be inspired by the greats, but you don’t ever want to plagiarize other people’s content.  

 

Here are a few tips to curate content: 

 

  • To curate content is to select content, organize it content, and present it for your particular audience. Make sure to let them know why your are sharing this content. 
  • Give an introduction to this curated content. 

Facebook is great to use when searching and sharing content. 

 

Here are some things to remember: 

 

  • When you find content you don't have to share right away from your page.  
  • Maybe you just posted something?
  • Maybe you know it is not a great time or day for your audience?
  • When using Facebook you can saves links to the content by right clicking and selecting Save Link
  • This gives you a selection you can use later. 
  • These pieced of content are saved in your Facebook account, under Favorites, and under  “Saved”
  • When you are ready, you can return to this saved content, and share from your page or schedule it!
  • Another Tip! Share quotes from a great book using the schedule tool as well. This is another great way to share book quotes in on Facebook! 

 

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

 

Please leave us a review on our show notes page or on iTunes at: 

iocreativegroup.com/podcast

 

Sep 1, 2015

Facebook Sales Strategies | Episode 82

 

"How to use Facebook groups in order in engage your current customers and increase their sales."

 

In this episode, Kim talks about using Facebook groups to engage your customers and new fans, and increase sales. 

 

Here are a few tips how to set up Facebook groups:

1.Go to facebook.com/groups

 

2.Make sure your cover photo is really all about your audience. This is often depicts the overall transformative value to your audience. This image is not about the product or service, but foremost about the people who use the product of service. (Kim gives a better definition/example at 1:31 time stamp)

 

3. In your description of the product or service, make sure your say, who this is for and what they will get out of being a member of your Facebook group.

 

4. Make sure to welcome people as they join. 

 

5. As people join ask who they are and how long will have they been involved. This will allow them to offer a bit of information about themselves to help build a conversation starter. This is a great way to start dialog that will help them to join.

 

6. Next, offer an incentive when they join the group. Give them to details and benefits in joining the group with a deadline to signup.  This is a great way to build constant engagement and conversations between customers who have incredible things to say about the product. 

 

7. Later on you can pull the comments and content out of the group comments and use it as  future post and trust building content.  This opens up the possibility to reaching to the customer base and find those who want to serve as ambassadors

 

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

 

Please leave us a review on our show notes page or on iTunes at: 

 

 

iocreativegroup.com/podcast

Aug 31, 2015

Facebook Sales Strategies | Episode 81

 

“What do you call cheese that is not your cheese?” Nacho Cheese!

 

In this episode, Kim talks about getting humor into your Facebook Sales Strategies. Humor creates more engaging fans, engaging prospects, getting more attention, and making your post go viral.

 

 Here are a few ways you can do that with you social media content!

 

If you have a funny picture, invite your fans to post quotes or captions below your pictures.  This strategies notifies everyone within the post, and brings people back to the picture and comments. This is good for free traffic. 

 

Next, is pick a “Common Enemy!” 

In your posts make fun of this “Common Enemy.” This creates a private joke between you and  audience. 

 

Share self deprecating humor

Go ahead and poke fun at yourself, or things that you enjoy. 

 

Try some of these with video

Make funny jokes, do tricks, or some slap-stick humor! Or you can share other people videos. Sharing with your audience shows that you want to share your humorous side and build a friendly relationship.  This is a great way to increase your reach and set yourself up for more engagement. 

 

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

 

Please leave us a review on our show notes page or on iTunes at: 

 

 

iocreativegroup.com/podcast

Aug 30, 2015

Facebook Sales Strategies | Episode 80

 

“You deserve to get paid more!” 

 

In this episode, Kim shares with us how to leverage Facebook to get paid what your worth. Kim talks about how to get rid of the “head-trash” and get paid what you’re worth in your industry. 

 

Here are the key takeaways for this episode. 

 

  • Position yourself as not being the cheapest. Because being the cheapest  service is an unsustainable position, and is one the will lead to the business closing. Somebody can always charge cheaper, and when you do, you attract the lowest denominator of possible customers. 
  • Do not discount! If you want to use some kind of financial incentive - use a gift certificate - instead of a coupon  or a percentage off.  A gift certificate is a different brand positioning then a discount. 
  • Offer a free trial, but qualify them with 1 dollar. Offering it for a bit more suggests its a discount.  
  • Put into your messaging that you are not the cheapest. 
  • Give and few testimonials of your services that produce he best results like: If you are a marketing company and you helped a customer get the best ROI, or if you’re a financial planner and you helped a customer buy their dream house, etc. 
  • Build a blog post talking about how you’re not the cheapest.

 

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

 

Please leave us a review on our show notes page or on iTunes at: 

 

iocreativegroup.com/podcast

Aug 29, 2015

Facebook Sales Strategies | Episode 79

 

“Are you BFFs with your Facebook fans?” 

 

In this episode Kim, talks about the final two tips and tactics to building trust with your audience. In the previous episode we  learned to build a friend relationship or BFF relationship, this will create the rapport that is trusting with those like family, and your audience will be more likely to read your content, utilize an offer, or attend an event hosted by you. 

 

Here are couple more strategies your can implement to build a trusting relationship.

 

Respond to comments in a personal way!

Instead of just hitting the Like button, comment and talk to them in a familiar way.  Talk to them as if they’re a friend or family member.

 

Occasionally start your post with a greeting!

In this case, a “Hello” or “Hi there,” is very appropriate. But, occasionally you may want to open with different greetings. These small details will make a difference in your approach with your audience when announcing something new like a big event, post, blog, promotion,   a new product, or service. 

 

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

 

Please leave us a review on our show notes page or on iTunes at: 

 

iocreativegroup.com/podcast

Aug 28, 2015

Facebook Sales Strategies | Episode 78

 

“So what does a busy guy or gal got to do to make this happen on Facebook?”

 

In this episode, Kim talks about how people like to do business with those they know, like and trust. 

 

Kim gives you a few strategies:

  1. You have to treat people like people, and not like nameless groups and masses.   Write your post as if you are speaking person to person.  Use “You” when write to them, “What do you think?”
  2. Put your content to the Friend Test!” If you could cut and paste your content into an email  to a friend, would it sound weird?  If so, rewrite it so sound personal and conversational. 
  3. When you are creating video! Talk as if you are speaking  to one person. A “hello guys,” suggest your talking to a group, and is not very personal. But a “Hello there !” or “Its good to see you!” is more center on the one person.  

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

 

Please leave us a review on our show notes page or on iTunes at: 

 

 

iocreativegroup.com/podcast

Aug 27, 2015

Facebook Sales Strategies | Episode 77

 

“Facebook gives guidelines on how they want you to talk to your customers, audience, and fans.”

 

In this episode, Kim talks about Facebook’s “Admins Guide to Page Messaging,” this is a guide for Facebook users to follow. Basically to be able to respond effectively to those outside of your Facebook circle. 

 

Here are some important points on the Facebook Messaging Platform:

 

  • You can turn messages on when you are ready! If you don’t want to respond to messages you can turn them off under settings. 
  • If your are a quick responder, answering 90% of messages under 5 minutes! You will receive “A very responsive to messages badge.” This tells page visitors you will respond to messages when they query you.  
  • Facebook is asking us to write the way we would in person. Instead of writing in a formal corporate format, Facebook is asking to messages people in conversational manner. 
  • These messaging systems are in place because messaging is interruptive. So only message if it requires immediate attention!
  • For general marketing, Facebook says you should consider boosting a post (Not Recommended), or running an advertisement ( Recommended)
  • Be to the point! Skip all the shenanigans and get to the message point quickly and nicely. 
  • New feature, Saved Replies -  is a great user feature to response to repeated questions or frequent topics reoccurring in your messaging. 
  • Use Private Replies for sensitive customers complaints, billings request, and other topic that contain sensitive information. 

 

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

 

Please leave us a review on our show notes page or on iTunes at: 

 

iocreativegroup.com/podcast

 

 

Aug 26, 2015

Facebook Sales Strategies | Episode 76

 

“How do you standout in a sea of sameness?” 

 

In this episode, Kim talks about differentiating yourself for the others. Facebook is now the hub for news, and tons of people are viewing news feeds by the minutes, so use it to your advantage. 

 

Here are a few way you can standout on Facebook, social media posts, and advertisements:

 

  1. Use high contrast ads, high saturated colors - Black, Red, and lots of White background. 
  2. Make you to keep to 20% or less text 
  3. Use this jewel of a website Copy Character Paste  to spice up your post with symbols and characters 
  4. Start your videos with energy, and be yourself
  5. Try some Yellow and underline your text 

 

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

 

Resources mentioned in this episode

 

Copy Paste Character

copypastecharacter.com

 

Please leave us a review on our show notes page or on iTunes at: 

 

 

iocreativegroup.com/podcast

 

Aug 25, 2015

Facebook Sales Strategies | Episode 75

 

“Do you want your social media posts to standout” How about adding a little “bling-bling” to them!

 

In this episode Kim shares a cool tool that will help your social media post standout. Here is exactly how you can add bling to your posts. 

 

Go to Copy Paste Character website

  • Use these cool looking icons and character in your post, user name, descriptions, email subject lines, etc. 
  • Tons of symbols to incorporate into your content
  • These characters are 100 percent free to use. 
  • Test and experiment to see if you get a better result. 

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

 

Resources mentioned in this episode

 

Copy Paste Character

copypastecharacter.com

 

Please leave us a review on our show notes page or on iTunes at: 

 

 

iocreativegroup.com/podcast

Aug 24, 2015

Facebook Sales Strategies | Episode 74

 

“Facebook is working on a stand alone mobile news application, how does is effect you?”

 

In this episode, Kim informs us about a mobile news app in the works by Facebook, possibly for the Business Initiative. Kim thinks in maybe somewhat similar to LinkedIn’s Pulse application.  

 

Here are a few details about the app:

 

  • It is going to be a standalone app. 
  • Facebook is going to pilot the app, with a  few companies. 
  • You will be about to sign-up with Facebook for the new feed. 

According to Business Insider from the UK, the app is in the alpha testing stage. The Business Insider reports, that users will then choose partnering publications they want to follow, including topics, stations and sub-stations. Furthermore, Facebook has chosen only a few companies to partner with, and when there is breaking new theses companies can create mobile notifications as fast as any “Tweet.” 

 

The mobile alerts allow for 100 characters of text,  a URL to the new article, or the publication website. Interestingly, one can’t repost, you can only create content for yourself. This app is specifically for work,  and lets you have only few characters.   Kim mentions this app is taking the best of Twitter and LinkedIn Pulse,  and tying it all together. 

 

Kim shares that when you are creating a content plan, like  email, news letter,  or any kind content. To make sure to include Facebook into the mix, because this is the way people are getting their information.  

 

Please leave us a review on our show notes page or on iTunes at: 

 

iocreativegroup.com/podcast

 

“How to launch your Facebook sales strategy in 7 days or less”

 

fbsaleslaunch.com

Aug 23, 2015

Facebook Sales Strategies | Episode 73

 

“Would you like to now how to be an Amazon best-seller using Facebook?”

 

In this episode, Kim shares how you can use Facebook to build an audience for your book release or product, and become a best-seller in one day. Kim talks about the success of her and co-author Dan Kennedy’s book “No B.S. Guide to Direct Response Social Media Marketing.”

 

Here are the simple steps to duplicate success for best-seller status.

 

  • Build your audience
  • Building a relationship - by post ing content
  • Build an email list - free resources
  • Offer free valuable content, free report
  • Post an excerpt, behind the scenes content and lots of background information
  • Sharing the preorder information and availability
  • Offer an award for sharing and buying a copy 
  • Incentives to first buyers -  Award Prizes to all buyers 
  • Do all this publicly!
  • Facebook will see  al the comments  and then share based on your comment and like increase
  • Ask your friends and family, and associates to share on their Facebook pages

 

Resources Mentioned in the Episode 

 

No B.S. Guide to Direct Response Social Media Marketing

 

http://www.amazon.com/Guide-Direct-Response-Social-Marketing/dp/1599185776/ref=pd_sxp_redirect

 

Please leave us a review on our show notes page or on iTunes at: 

 

 

iocreativegroup.com/podcast

Aug 22, 2015

Facebook Sales Strategies | Episode 72

 

“Facebook has over shot Google, in the number of stories people are listening to, reading, and checking out!”

 

In this episode, Kim talks about an article from Fortune Magazine, “Facebook has overtaken Google as a traffic source for news!” Officially, more people are getting their news from Facebook, then searching for it on the internet. Even surpassing the 400 major news outlets and digital outlets for news, such as Wire, The Atlantic, The Daily Telegraph, etc. 

 

Things to think about when communicating with your audience.

 

  • Like the news, if you’re not using Facebook as a distribution point for content and connecting, you may be missing out.
  • Facebook accounted for 43% of traffic to media sites, while Google  only accounted for 38% if the traffic
  • Think of Facebook as a core distribution point  for your content. What is your end goal for the best ROI, and make sure to schedule 6 weeks out. 
  • Build a theme and content to support your end goal.
  • Use pure content only
  • Create your own news
  • Utilize Facebook best practice for posting 
  • Release blog post about your overall topic with a catchy headline, pull an image form the blog post
  • Make sure to use a JPEG image, Facebook doesn’t like other image formats
  • Schedule out your post or articles
  • You will get your opt-ins 3 weeks in for your conversion. 
  • Utilize the new channel to distribute your news. 

For more training and information visit fbsaleslaunch.com

 

Resources mentioned in this episode

 

Fortune 

http://fortune.com/2015/08/18/facebook-google/

 

“How to launch your Facebook sales strategy in 7 days or less”

 

fbsaleslaunch.com

Aug 21, 2015

Facebook Sales Strategies | Episode 71

 

“Having writer’s block?”

 

In this episode Kim, shares a few great tools to help you get out of the rut of writer’s block.

 

Portent Content Idea Generator

  • Type in any phrase and it will come up with a title for you
  • They will always breakdown why they are giving you the suggested titles. 
  • This is a great way to brainstorm new titles
  • This is 100% free

Google search engine

  • Type into the Google search engine and suggestion to what your search for with appear in their suggested search box.
  • This can give you several current trending search material

Search the Comments!

  • Search the Facebook comments
  • Answer these questions as new post material
  • This is quick an easy way to find new content people are asking about already!

 

Resources mentioned in this episode 

 

Portent Content Idea Generator

http://www.portent.com/tools/title-maker

 

Please leave us a review on our show notes page or on iTunes at: 

 

 

iocreativegroup.com/podcast

Aug 20, 2015

Facebook Sales Strategies | Episode 70

 

“Could Facebook’s dynamic product  ads help you get more sales?”

 

In this episode, Kim talks about how Facebook wants you to drive conversions on every device with their dynamic product ads.  Dynamic product ads are those that can change based on what is on your site. Otherwise, it changes the ad based on the content you offer. Similar to Amazon, if your visit a product, you get followed around with that ad. That is similar to dynamic product ads. 

 

Facebook recently offered a great stat, stating that people are spending most of their time on  mobile apps, like Facebook and Instagram, not internet browsers.  Last year, during the holidays,  56%  of in store sales were influenced by mobile.  Because of the wide mobile trend, Facebook has released their dynamic product ads to continue the trend. 

 

Dynamic Product Ads platform features: 

 

  • Helped retailers increase conversion rate by 50% 
  • Reduce the cost their cost per purchase by 63%
  • Dynamic Ads have cross selling functionality, conversion optimization, and availability on the audience network, or other sites you  can sell on.
  • Dynamic Ad will soon show related products people have purchased as well. 
  • Optimization on sales, and not clicks!  
  • Connecting with shoppers off of Facebook. 

 

For more information about Dynamic Product ads check out the Facebook Dynamic User Guide at: https://www.facebook.com/business/a/online-sales/dynamic-product-ads

 

Please leave us a review on our show notes page or on iTunes at: 

 

 

iocreativegroup.com/podcast

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