“Closing the Customer Centric Circle”

In this episode, Kim talks more the the TOM Campaigns, with Closing the Customer Centric Circle. 

Key Takeaways!

• Focusing it all on your customer by making your customer the spotlight of your Facebook ad campaign.
• Builds trust with your audience - Because they are seeing people like them who are choosing to do business with you. 
• Feature your actual customers with testimonials.
• Talk about the transformation the customer had when they chose to do business with you. So answers the question: “How was their life made different by doing business with you,” this should be including in their quote. 
• Use one of your best preforming ads, and add a testimonial banner to the ad. A banner with a block of color and the bottom of your ad copy. 
• You can also use this customer centric campaign in order to build the trust level. Instead of sending them to a blog post, why not do a Q&A with the customer, and talk about about en experience they had working with your business.

Resources Mentioned in this Episode

Do Forget To Join Us For A Free Video Training at: http://elitedigitalgroup.com/livecast 

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD

http://nobssocialmediabook.com/chapter-download

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“The Big Game: Adding Excitement and Interest to Your Facebook Marketing!”

In this episode, Kim talks about more about the TOM campaigns! Building TRUST first, then asking for the OPT-IN, and then MONETIZE your message!  Today, Kim covers The Big Game campaign. 

Key Takeaways!

• The Game-ification of your Facebook marketing
• Works well for B to C, or business to consumer. But it can work for B to B, business to business.
• For a B to C - Try a sweepstake contest, which turns the lead gen. into fun, and people are providing your with their contact information. 
• For a B to B -  A Quizzes work well, but even for a B to C in a larger market! 

Resources Mentioned in this Episode

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD

http://nobssocialmediabook.com/chapter-download

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“How Not To Be Creepy and Be Really Effective On Facebook”

In this episode, Kim talks about how not be creepy on Facebook. Next, Kim provides some upcoming discussion topics about campaigns and how to adapt these campaign strategies to your needs. 

Key Takeaways!

• Practice TOM! Trust, Opt-In, and Monetize. Building TRUST first, then asking for the OPT-IN, and then MONETIZE your message! 

Upcoming Topics and Campaign Strategies

1. Ace Campaign - This is when your Facebook marketing is use to drive; Authority, Celebrity, and Expertise, prior to asking for the offer. Offer value first, such as a free download, ebook, an article series, a link to a paper you’ve written, something that is going to establish you as an authority, celebrity and expert! Then your follow up ad with be into an offer that is related to your free material. 
2. The Big Game - The “Game-ification” of Social Media -  Get people to enter sweepstakes, enter contests, etc. 
3. The Customer Centric Circle -  This when you make your customer the spotlight of your marketing, testimonial ads, and Q&A with your customers. 
4. The Publisher Posts - Utilizing your Facebook page to be a publisher, to offer valuable content to drive your audience into blog post or an offer. 
5. Social Circle -  Getting your best customers to send your ads to their Friends and Family!
6. Seed & Grow - This is when you do a whisper campaign 
7. The Onion Campaign - This is when you have many layers to your campaign. Video, Long Form Posts, Lead Ads.
8. B to B Bravado 

Resources Mentioned in this Episode

Do Forget To Join Us For A Free Video Training at: http://elitedigitalgroup.com/livecast 

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD

http://nobssocialmediabook.com/chapter-download

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Some More Changes On The New Lead Ads On Facebook”

In this episode, Kim talks about the new changes in on the leads ads on Facebook. 

Key Takeaways!

• Facebook wants to keep your audience within Facebook, instead of leaving Facebook to landing pages. 
• You can customize your message on the pseudo Facebook landing page with a paragraph or bullet points. Each bullet point can be up to 80 characters long, along with a custom headline.
• You can pick what ever ‘click’ copy you want to use. 
• More customization than before! 
• You can choose what you want to be collected in the forms, by default email and full name.

Resources Mentioned in this Episode

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD

http://nobssocialmediabook.com/chapter-download

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“More On How To Book Your Event With Facebook”

In this episode, Kim talks about three types of ads they run for supporting and promoting an event. 

Key Takeaways!

• People learn and react in different ways - Some like to watch a video, read, or take quick action.
• Regular Native Ads - In the news feed, set up for conversions.
• Video Views Ads -  Set up for impressions,  and not really for conversion. But great for building out awareness. Note, that Impression ads are cheap. 
• Long Form Post Ad - Post on the actually Facebook page for organic traffic, and promote the post to the intended audience. This is to get more shares, and increase  your relevancy score. Write out your full messaging, similar to what your have on your landing page. Also include a link to send traffic to the landing page.

Resources Mentioned in this Episode

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD

http://nobssocialmediabook.com/chapter-download

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“More Ways To Use Facebook, To Get Your Next Event To Fill Up!”

In this episode, Kim talks about several ways to use Facebook to fill up your event! Kim share information about an event for GKIC, and how social media play a role in filling the event. 

Key Takeaways!

• Targeting Full List in the data base! But only those who had not registered yet, and those who were Friends of Fans. 
• Members - Not registered, but Friend of Fans
• Also targeting Members who were in a particular state (Florida, So uth Carolina, Georgia). Because these states were apart the surrounding area of the event. 
• The focus on their contact, and only those with an iPhone and iPad. The conclusion was that these people were tech savvy, and easier to reach out to them. 
• Also target past attendees who have not registers yet, and Top Spenders who had not registered yet. 
• Winners are the Members in South Carolina, Georgia and Florida, at second place. First place it the full list members who had not register yet, and Friends of Fans. 
• Kim does note recommend targeting people who have to heard of you yet. This is warm traffic only and Friends of Fans. 

Resources Mentioned in this Episode

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD

http://nobssocialmediabook.com/chapter-download

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!