“Dan Kennedy’s Thought’s On Social Media Marketing” 

In this episode, Kim shares strategies from her co-author, Dan Kennedy. We are 5 days away from the launch of The No B.S. Guide to Direct Response Social Media Marketing, on November 10, 2015.  Join us for a live cast, on the launch day, at: www.nobssocialmediabook.com/livecast

• Dan Kennedy shares a report about viral explosions within social media. This report from Greg Lovett of 33 Across America, tells us the consumers are most likely to share articles, news, content related to science. But only 9% of person to person recipients click on the shared links regarding these topics. Kim mentions thats this is still great news because when friends and family share content with, we are more likely to pay attention to it. 
• Timely news and political items are less widely shared by 2%. But click through rates are 88% and 77% respectively. 
• Business related items only have a 4% share, but have a 24% click through rate. This is great new for business. Get more people to share it and more people will click them. 
• Heath related item have a 3% share, but a 15% click through rate. 
• Celebrity and Entertainment news only have a 2% share, but have a 40% click through rate. This is a fantastic way to market is to pull your entertainers in and give an incentive to share.
• Consumer review of products and businesses only have a 1% share, but have a 4% click through rate. 
• Personal Finance items have a 1% share, but have an 11% click through rate. 

Kim mentions these numbers are Fan-freak’n-tastic! Also, start giving incentives for sharing your content. Kim urges us to encourage, thank, and feature those who are sharing your content. The best reward is to feature them in your posts and recognize their excitement about the content.  

Join us for a live cast, on the launch day, at: www.nobssocialmediabook.com/livecast

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

“Would you like to know one of the best campaigns I‘ve ever run on Facebook?” 

In this episode, Kim shares information on one of the most successful campaigns she ran for GKIC Insider Circle. Also, we have six days until the launch of The No B.S. Guide to Direct Response Social Media Marketing, on November 10, 2015.  Join us for a live cast, on the launch day, at: www.nobssocialmediabook.com/livecast

Here are some details on the GKIC Insider Circle campaign:

• First we sent cold traffic to a blog article,  ‘Three steps to never prospect again.”
• The cost per click was 29 cents each, with a Click Through rate of 2.247%
• The image used resonated with audience greatly. There was plenty of image testing to optimize the images.
• Next an offer was sent to those who visited the blog within two days of the visit.
• The Ad had a 2.16% Click through rate.  
• In one ad in the sub funnel, 100 people order the lead magnet at a cost of $6.36 per conversion, and a conversion rate of 45%.
• This particular months GKIC gain 45 members for $14.13 each!

Kim mentions that even if the numbers were to change the method or each step taken would be the same for successful results.

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Join us for a live cast, on the launch day, at: www.nobssocialmediabook.com/livecast

“How do LinkedIn and Facebook Work Together?” 

In this episode, Kim shares how we can leverage LinkedIn in your Facebook marketing! Kim reminded us that we are one week away from the launch of, The No B.S. Guide to Direct Response Social Media Marketing book. Join us for a live cast at: www.nobssocialmediabook.com/livecast

Here are a few tips:

One setback on LinkedIn, is you cannot target your connections. However, on Facebook you can upload all your email contacts, and communicate in different ways. You can also create look-a-like audiences, to pursue other leads.  

Here is a ‘work-around’ to try on the LinkedIn platform

• Got to your LinkedIn account
• Click on your Contacts link
• In the upper right-hand corner, click Download Contacts -  If this link is not visible in this section, try doing a search for it. 
• Here you can download all your contacts’ email lists, as an Excel file
• Take this list and Upload to Facebook as a Custom Audience List. You can do this under the Ads Managers -  Audience.
• Now you can target your custom audience with Facebook Ads. 

This is a great way to begin to build trust. You can send them a blog post or sending them straight into an offer, a free report, a webinar, and even a upcoming sale. Kim reminds us these are people who we are already connected to on LinkedIn, we are only using another channel to get their attention.

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Join us for a live cast at: www.nobssocialmediabook.com/livecast

“How to create celebrity status using Facebook!”

In this episode, Kim talks about how to make yourself into a celebrity using Facebook. Kim reminds us that we no longer need Oprah or the Today’s Show to leverage our status. 

Kim encourages us not to pass up the upcoming book launch of The No B.S. Guide to Direct Response Social Media Marketing, on November 10, 2015. Place your order on November 10, Between 1pm and 4pm EST for exclusive bonus content. Visit http://nobssocialmediabook.com/reminder for a reminder!

Here is want you need to know!

• Create  your unique selling proposition.
• Use your cover photo well, hire a professional to take your photo. 
• Use Fiverr or Canva to create that astounding cover photo image. 
• Show up like a rockstar, and get that professional head shot! A great resources for professional head shots is thumbtack.com
• Leverage you and your content, feature your content in your posts. If you are featuring other people’s content more than 10% of the time, Stop!
• Create a great team around you. After all, celebrities have people right? Use a handful of online resource of freelancers to help put out your content. (Links Below)

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Visit us at: http://nobssocialmediabook.com/reminder for a reminder to place an order for your copy of The No B.S. Guide to Direct Response Social Media Marketing. 

Resources Mentioned in this Episode

Fiverr

https://www.fiverr.com

Canva

http://www.canva.com

Thumbtack 

https://www.thumbtack.com

Hire My Mom 

https://www.hiremymom.com

Textbroker

https://www.textbroker.com

UpWork

https://www.upwork.com

“The Four Things to Change, to Amp Up Your Game!” 

In this episode, Kim talks about the four things to change to increase your pay and get better clients. Including the exciting countdown to the No B.S. Guide to Direct Response Social Media Marketing book launch! The book will launch on November 10, 2015. Kim is offering a special bonus if you place your order on November 10, between 1pm and 4pm EST.  The package will include Kim’s interview with Dan Kennedy about lead magnets,  an audio version of a chapter with Kim’s interview with Tim Ash on Website Optimization, and a social media post temple. To get a reminders for the book go to:  http://nobssocialmediabook.com/reminder

The Four Things to Change:

Positioning

Change from, In Desperate Need, to In Demand! Become an expert and present yourself that way. In your social media content share professional quality photos and share your blog post, and pull quotes and images by you.Present yourself as if your have already conquered your industry.

Pricing 

Being the cheapest isn’t paying the bills. Implement increase prices with new clients, and raise prices with already established accounts. This means less clients and more money. Write a blog about why you are so expensive. 

Target Market

Local brick and mortar businesses and communities, may not afford to pay you what you are worth. This means you have to increase to national and international space. 

Use Media

Use social media and increase your network. Ask yourself, what are you doing now, in person that you can do on online with social media?

If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Resources Mentioned in this Episode

No B.S. Guide to Social Media Marketing Book Reminder

http://nobssocialmediabook.com/reminder