Facebook Sales Strategies | Episode 25

How to Turn Cold Traffic into Customers for Life, Part 6 - “In today’s episode we are talking about opt-ins and building that email list.”

So how do we get those Opt-ins? If you're following this series, we learn about creating the freemium or lead magnet from the 25 frustration questions/answer survey you conducted.

We are going to use our lead magnet in two ways. One, we are going to go after some free traffic using our cover photo. Then we're going to promote our lead magnet in our post. 

• Only promote your lead magnet 25% of the time, or 1 out of 4 posts. 
• Do not make your posts self serving, or about your free report
• Ask a leading question: “Do you ever wonder about….? This free report can help, Click here to get your copy!”

The real money is about the opt-ins!. Create 25 blog posts from the 25  survey questions. This is re-purposing the work you have done with your survey and lead magnet.  

Next

• Using tracking pixels in each of those blog post and that will tell you exactly who is interested in your post, and what content they are interested in.  
• This allows you to follow up with a personalized lead magnet and a funnel especially designed for your leads.  

To create a pixel: 

• Use the Facebook audience pixel which is in the Facebook ads manager
• Follow up with a website re-targeting ad inside Facebook 
• This gets them to opt-in, then we have their content information
• We go from Blog, Target Ads, and Opt-in!

Leave a comment or give feedback on our show notes page!

Facebook Sales Strategies | Episode 24

How to Turn Cold Traffic into Customers for Life, Part 5 - Do you ever have trouble with what to post on your Facebook page to get maximum engagement?

In today’s episode, Kim covers how to write or assemble excellent content/posts to get maximum engagement. If you have already listen to and followed the previous episodes of this series, then your ready for these next few steps.

• You may already have your survey completed
• You are going to be able to pull-out copy from that form of questions and answers
• Break apart the lead magnet into the content you will be publishing.
• If you have answered 25 questions in you lead magnet
• You have 25 pieces of content, possible a month’s worth of content
• When using your content: Explain the questions and present with a link to your answer, this conditions your audience to click
• Use your survey to get your best customers 
• Use your survey to get testimonials or interviews, or include Q&As 
• Find quotes based on the keywords or key phrases from your survey questions “What does Success Mean to You” 
• Create inspirational images with Word Swag, Canva, Pic Monkey

Realize that this is a unique strategy other than reposting what others have said, sharing what others have posted, or worst, letting your page go dormant. But, this is fresh content you have created, tailored for your target market. 

Resources mentioned in this episode

Word Swag

http://wordswag.co

Canva

https://www.canva.com

PicMonkey

http://www.picmonkey.com

Facebook Sales Strategies | Episode 23

How to Turn Cold Traffic into Customers for Life, Part 4 - Want to stand-out in a sea of sameness on Facebook, and attract those cold leads? 

In todays episode we are going focus on the “About Us” on your Facebook page. Now, most competitors are using their “About Us” to focus on themselves. But, the truth is your prospects don’t care about you. Your prospects only care about how your services will benefit them, and that is what is important. 

What you should do with your “About Us.”

• Make your “About Us” about your target customer
• Focus on how and what you do to service them 
• Focus on how you are unique and best at what you do
• Include a link to your lead magnet or freemium 
• Use your “About Us” as a clickable link, include your URL in this space.

Make sure you let your target customer know what you do, how it benefits your target market, and why they should care.

Facebook Sales Strategies | Episode 22

How to Turn Cold Traffic into Customers for Life, Part 3 - How to turn your content to magnetic pages.

Today we will learn to take all the survey information and turn it into content on our Facebook page using your Cover Photo, About Us, etc. 

After you have acquired the main pain points from your survey, you can address these points in your cover photo. 

 First

• Comb through your survey questions and select the common questions, find 5-20 you can use. 
• Record yourself answering those questions with your iPhone, or computer recorder, etc. 
• Send the recordings to an internet transcriber and turn those questions and answers into a free report. Resources like Textbroker do great transcriptions for this types of projects.
• This project becomes your Lead Magnet based on your survey answers.
• In your cover photo you’re going reflect the opportunity to get that lead magnet 
• Use a link in your photo to get people to opt-in on your landing page. 

This alone gets you leads for free! Please post a review on out show note page. We would love your feed back!

 Resources mentioned in this episode

Textbroker

http://ubnc.textbroker.com/hireyourowncopywriter/?creative=66072107964&keyword=text%20broker&matchtype=e&network=g&device=c&gclid=CKLB1fL2vcYCFQGUaQodG6QBUg

Facebook Sales Strategies | Episode 21

 So I’m guess you are interested in, “How to Turn Cold Traffic into Customers for Life!”?

Today, we are talking about how to promote your survey and get the best results possible!

In yesterday’s episode we learn that a great survey will help you get the copy you need, the money answers, and great leads. 

The question is - how are we going to get someone to fill out our survey? Today we are going to cover how to get the most people to fill out your survey. 

First Step:

Incentives -  offer a small bonus/incentive for each person who fills out your survey. Plus, a big prize!

Bonus incentive ideas:

-Video 

-E-book

-Free Report

-Anything you van use as a lead magnet!

 Grand Prize Incentive Ideas:

-Amazon Gift Card 

-Kindle

-Gift Certificate to a restaurant or shop

-Feature you prospect in your content or book

These kinds of incentives double as an opt-in form. Now you got the incentive figure out. We start to promote. 

Here is where you can start with promotion of your survey:

• News letter with dates and prize information 
• A post on social media  sites
• Sent out emails 
• Run your Facebook Ads to a look alike list, the first day, the day before the last day, and on the last day, of the survey.

You will get the best responses with you give a short time to fill out the survey, usually 1 week. 

Share your survey and results on our show notes page!

Facebook Sales Strategies | Episode 11

“Fact:There are more than 28 million advertisers on Facebook; the reality is most are wasting their time and money.”

In this episode we focus on one of the behaviors of the top 1 percent successful marketers. So how do we separate the winners from the losers? Dollar measured results thats how!

Kim gives some background information from a past client at Fitness Revolution. They conducted a test on marketing and how to best monetize their services. They found that tracking everything gave them the optimum results.  Here is some basic information on what they tracked.

Average monthly membership for group and personal training 

• $175 per month/12 month agreement
• Each member = $2100 per year

This is what their ad campaign resembled. They followed the same model used on all ad campaigns to get results.

First a blog post:

• Text “Discover top tips to get you ready for swimsuit, summer is closer then you think!”
• Pool Image, woman with a (red) hat sitting in the pool. 
• #1 tip to get (TEXT in image)
• Open loop text strategy that lead to the landing page
• Retarget strategy -  discount offers, video

Results

• Spent $2979 on Facebook ads
• Made $2139 from front end offers
• Sold 15,719 memberships

Total Revenue = $17,858 

Profited = $14,879

ROI 500% 

Track everything! What are you  front-end offers and backend offers. Use Facebook’s conversion pixel to track results. 

FaceBook Sales Strategies | Episode 20

“So, would you like to know how to turn cold traffic into customers for life using Facebook?”

Today begins new step-by step series of “How to Turn Cold Traffic into Customers for Life” Kim gets tons of questions about lead generations, opt-ins, and conversions. So here is your step-by-step process. 

First, before your begin posting on Facebook, creating opt-in page,  making lead generation forms.

First thing! Survey your target market.

• This allow you to acquire the exact Copy for your ads, landing pages, Facebook post, and reports. It will help you understand the exact responses you need to put into action. 
• Another reason to survey is it allow to realize the pains and frustrations of your target market. Truly understand the what mean success for you target market. 
• This gives you a freemium or lead magnet, give a free report to acquire emails.  
• This will let you Identify qualified leads. Find out who wants to do business with you right now.

Now what are the types of question you need to ask when you do your survey? 

• What  does success mean to you? 
• When was the last time you had or felt success?
• What is your goal for this year?
• What is something you want to accomplish in the next 30, next 90 days? 
• What are some of the frustrations you experienced with other vendors? 
• What are you planning to do in the next 12 months? - THE MONEY QUESTION

Offer and opportunity to comment with at least one open ended question. These questions will give you insight to your target customers.   Kim mentions the ideal format to follow: Don’t use more than 10 questions, with one open ended question and require only a couple to be mandatory. As far as technology, use Survey Monkey or Mail Chimp, both free tools 

Join us for the second episode of “How to Turn Cold Traffic into Customers for Life” tomorrow! We are going to talk bout how to promote your survey, incentivize your survey, and get great results. 

Resources mentioned in this episode

Survey Monkey

https://www.surveymonkey.com

Mail Chimp

http://mailchimp.com

Facebook Sales Strategies| Episode 19

“Did you know you can embed video directly from Facebook onto your website?”

Facebook announced at their FA conference that you can embed any video from Facebook to your website. 

Similar to YouTube where you can upload video and copy that embed code to use on your website. Facebook now lets you do the same for free and with great traffic!

Here is how you start use video on Facebook. So to get the embed code, here is what you do!

• Click options at the lower righthand corner of a video you want to share
• Select embed from the menu
• Copy and paste that embed code into your website 
• You can share other people’s content  

Now you only need Facebook to upload and embed video and not rely on YouTube.