In this episode, Kim Walsh Phillips and Kelly LeMay share their insight into how to course correct your Ads on Facebook for the holiday season. Kelly gets some inside tips from a Facebook Rep and shares the goodies on how to optimize your haywire ads during the holidays. 

Key Takeaways!

0:10 -  Kim shares that time is flying by and we are upon Holiday season! 

0:30 - Kim talks with Kelly LeMay about getting your Ads going well before the holiday seasons to avoid the stress. 

1:10 - Kelly comments about the transition from Holloween to the Holidays. Kelly shares about the beginning of holiday ads and coupons. 

2:00 -  Kelly shares that your once well-working ads may start to perform differently during these upcoming holiday seasons. 

2:17 - Kelly talks about getting some tips from a Facebook rep. on running ads during the holidays. 

2:40 - Tip 1: Check your placement on Desktop or Mobile. Try opening up to all placements

3:40 -  Tip 2: Add a step of retargeting. Warm up the audience a bit more and retarget with an offer, perhaps with a video. 

4:15 -  If ads are otherwise going well. Do nothing! 

Resources Mentioned in this Episode

• 3daysto10k.com

In this episode, Kim Walsh Phillips shares a little strategy they implement to get more sales on Facebook. Kim shares how their business is about generating a greater ROI on a smaller ad spend. Kim talks about a way to target a Look-aLike audience to generate more leads and sales.

Key Takeaways!

0:40 -  Kim shares an interesting strategy they just implemented.

1:00 -  Kim talks about how their job is to get the best ROI or best advantage on their ad spend. In this case, 15k in ads. 

2:20 -  Kim talks about creating a Look-aLike audience of their best audience in the lifetime value. 

2:50 - Kim talks about learning about the audience and targeting the Desktop audience. Because they are those who are more possibly the professionals. 

4:00 - Kim talks about how this allows them to target those who were savvy with computer and were likely business owners and help generate 20k with spending 6k. 

Resources Mentioned in this Episode

• 3daysto10k.com

In this episode, Kim Walsh Phillips and  Kelly LeMay talks about the importance of following up. Kelly shares two great way to Retarget our audience as well as clever strategies to keep your audience Engaged before bringing them is for a sale. This is a great episode to learn more about using Facebook to increase your ROI with little to no ad spend. 

Key Takeaways!

0:30 -  Kim reads reviews from listeners of the Facebook Sales Strategies podcast. 

1:35 -  Kim speak with Kelly LeMay of Powerful Professionals 

2:20 - Kelly shares the importance of the follow-up campaigns. 

2:49 - Kelly talks 2 things -  First Retargeting

3:00 - Kelly talks about ways to do Retargeting

4:30 - Kelly talks about niche down Retargeting with webinars and continually send back to the sales page. 

6:00 - Kelly talks about again how this is an important way to increase your ROI with this Facebook Followup campaign. 

7:00 -  Kelly talks about a second strategy that is staying Engaged with the audience then Retargeting them to keep them engage with video ads. 

8:40 - Kim shares a teaser for next week’s episode on using Facebook’s algorithms to picking for them. 

Resources Mentioned in this Episode

• 3daysto10k.com

In this episode, Kim talks about other creative ways to use your Facebook live videos. Kim shares her recent post on the Entrepreneur online magazine, where they Facebook her facebook live 24 hour sales. This is a great episode to learn more about how to increase ROI and Sales with Facebook video. 

Key Takeaways!

0:20 -  Kim mentions that she is in route to the Guru VIP in-person event. Kim talks about creating different elements for promotional material like profile pictures and videos.

1:20 - Kim mentions that she is an online columnist for the Entrepreneur magazine where she talks about the recent sales blitz. 

2:00 - Kim talks about the strip down post on Entrepreneur where they featured Kim info on Facebook live. Kim also mentions the power of embedding the facebook live video to get more traffic. 

3:00 -  Next time you have a Facebook live think of other ways to increase sales and ROI

Resources Mentioned in this Episode

Facebook.com/KimWalshPhillips

How to get free leads in sales event

The 2 day Six Figure Summit

In this episode, Kim talks about Dave Dee's coaching call, where he talks about strategies to get your emails opened. Also Kim shares on how to connect with your audience and become more personal with your audience. 

Key Takeaways!

0:20 -  Kim talks about a bonus call with Dave Dee. Bonus calls are available to those attending The 2 day Six Figure Summit. Learn strategies to get 6 figure in additional revenue. This is to attend to 200K a month webinar.  

0:50 - Kim talks about Dave’s email title or #1 strategies for getting your emails open. 

1:20 - Developing a relationship or personal relationship with customers

2:00 -  Speak to the “you” not Hey Everybody

2:40 -  Make yourself personal connect with your audience and be to most open email. 

Resources Mentioned in this Episode

Facebook.com/KimWalshPhillips

How to get free leads in sales event

The 2 day Six Figure Summit

Free Leads and Sales Baby! 

In this episode, Kim talks about how you can promote sales in a short amount of time and achieve your goal.

Key Takeaways!

• They wanted to get people to sign up for the sales event to talk about free leads in sales.
• They wanted to show the audience at the event how Kim was making 30,000+ in an hour.
• Not many people signed up for the event at the beginning, and they decided to promote it using social media to reach their goal of 80 people to attend the Two Day Six-Figure summit event. 
• You do not have to promote for a long period of time. Using social media for a short period can work, but it has to be big. It has to be promoted everywhere.
• They used a Facebook live to have a Q & A. Facebook.com/KimWalshPhillips.
• By using Facebook live they allowed the audience to feel for what to expect if they signed up for the event. 
• Definitely use Facebook live to promote sales 

Resources Mentioned in this Episode

Facebook.com/KimWalshPhillips

How to get free leads in sales event

http://www.twodaysixfiguresummit.com

In this episode, Kelly talks about the steps you can take to fix your Facebook Pixel, or anything else, whenever it stops working.

Key Takeaways!

• Kelly LeMay just discovered something interesting within Facebook, and she wants to give YOU the heads up on how to identify what to do in the future. 

• She wants to share with you what to do when your Facebook Pixel is NOT working. 

• Here’s what you want to do when this happens:
• 1. Run through your funnel. Has anything changed? Is anything broken?
  2. Create a new custom conversion. By creating a new conversion, this sometimes will fix the problem.
  3. Get a fresh set of eyes. Get someone else to look at the problem, such as Facebook, to see if they can figure out where the problem is coming from. 

• You can get 10,000 Facebook fans in 3 days or less at 3daysto10k.com. 

Resources Mentioned in this Episode

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Kim talks about how you can make your copy about the outcome in order to have more successful ads.

Key Takeaways!

• Kim has been finding that lately, her client’s copies have been about the product/service they are offering rather than the outcome that their product/service will bring to the customer.

• People want to know what your thing is going to do for them! 

• Just mention one outcome, because if you try to teach too many things in one ad, nobody is going to pay attention. Each ad needs to focus on ONE transformation that the customer is going to get and just that. 

• Her number one campaign that she runs is her 10,000 fans program because it offers one small outcome that is desirable, quick, and people love it. From there, these customers can start to benefit from her other products and services. 

• Look at your offers today, and make sure you are making it all about your customer and the transformation they are going to have if they work with you. 

• You can get 10,000 Facebook fans in 3 days or less at 3daysto10k.com. 

Resources Mentioned in this Episode

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Kim talks about how you can use images, specifically headshots, in your ad sets to get the best results. 

Key Takeaways!

• Make sure you listen to the last episode, where Kim shared how to scale your ads.

• They have tested so many different things when it comes to images. From videos, to icons, to clickbait, to personal snapshots of life, they have tried it all. 

• They have found that a combination of things work best. Some ad sets work well with personal snapshots, while others work well with videos.

• What they have found is that using professional headshot images with a few words on the post has been working really well. 

• You can see what they’ve been doing at Facebook.com/KimWalshPhillips.

• The colors that are working the best are red and yellow.

• They are continually rotating in new images into the ad sets, and it doesn’t seem to be negatively impacting the cost. In fact, it’s been IMPROVING the cost.

• You can get 10,000 Facebook fans in 3 days or less at 3daysto10k.com. 

Resources Mentioned in this Episode

Facebook.com/KimWalshPhillips

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Kim talks about the best strategy for scaling your ads so that you can get the best results. 

Key Takeaways!

• Recently, they have been testing a bunch of different things. They run a campaign every week to get people to join their 3 day training to get 10,000 Facebook fans in 72 hours.

• When it comes to scaling, she likes to start small. You want to start small on spending for your ads so that you can test it out, and really make sure they work. 

• The best scaling strategy is to increase by 20% every 3 days. 

• The day you do it, be aware you are going to have a bit of a budget jump. But by the next day, it will level out. 

• You can get 10,000 Facebook fans in 3 days or less at 3daysto10k.com. 

Resources Mentioned in this Episode

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Kim talks about how you can use a Facebook Live video after a webinar to promote and get more people to sign up for your next one. 

Key Takeaways!

• They recently had their webcast, and you can snag your spot at the next one at GuruAcademyLive.com. It was a great webinar, even though they faced some technical difficulties. 

• When they were done, she decided to jump on Facebook Live to do a recap of what had happened during the webinar. While she was on there, she got a little emotional. The feedback she got from the Facebook Live was incredible.

• After the Live video was over, she decided to use is as an ad for the next webinar she will be running. She loved that it was raw and unscripted and wanted to use her emotional video to show people how much this webinar truly meant to her. 

• This ad brought in more money than her regular campaigns she runs. It had huge social engagement and social proof and it brought her so many people to her program that were motivated and driven towards watching her webinar.

• The tip: When you finish a webinar next time, do a Facebook Live recap afterwards. Then edit all the copy on the Facebook live that you’d want to have as though it was an ad and go inside your Ads Manager and promote this post as the ad to advertise for the next webinar. 

• To check out her webinar, you can go visit GuruAcademyLive.com.

• You can get 10,000 Facebook fans in 3 days or less at 3daysto10k.com. 

Resources Mentioned in this Episode

GuruAcademyLive.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Kim talks about how being authentic on social media will get you more likes, comments, and shares. 

Key Takeaways!

• There is a lot of talk about creating your unique selling proposition, which is the thing that will set you apart from everyone else. Instead of your unique selling proposition, Kim urges you to think about your unique competitive advantage. 

• Your unique competitive advantage is YOU!

• By leaning into who you are and being authentic on social media, more people are going to take notice of you, like you, share you, etc. 

• Kevin O’Leary has found a greater social media reach whenever he personally puts out a post, and you will find the same thing will happen to you as well if you are authentic. 

• It’s all about personal messaging so that you can create real, authentic relationships with people which will, in turn, lead to your success. 

• Kim has created a free live-training all about how to be the guru of your niche. You can check it out at GuruAcademyLive.com.

• You can get 10,000 Facebook fans in 3 days or less at 3daysto10k.com. 

Resources Mentioned in this Episode

GuruAcademyLive.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Kim talks about how Jenni Lyn Williams connects with her audience in an authentic way that brings her great success. 

Key Takeaways!

• One of their powerhouse members, Jenni Lyn Williams, the owner of Snarky Tea, had quite the success this past week. 

• Jenni was encouraged to try tea from her doctor because she had been drinking a lot of coffee after having her baby. When she went to look into different types of tea, she found that the names of the tea were very confusing and she knew that she could market tea better. She then went back to business school to create a tea brand that would be a just like the people it would serve: a little impolite, funny, and delicious. 

• This tea brand has really taken off, especially after securing an investment on Shark Tank from Kevin O’Leary and Bethenny Frankel.

• She has been promoting her company organically, on Facebook and Instagram, reaching almost a million people for free!

• In her posts, she is completely authentic and talks to her audience like she knows them. This creates a great dialog between herself and the clients. 

• Kim recently convinced her to start a subscription box program, and within the first 24 hours, all 45 boxes for July had sold out! The way she did this was by remaining authentic on social media and staying true to who she is and who her audience is.

• You can get 10,000 Facebook fans in 3 days or less at 3daysto10k.com. 

Resources Mentioned in this Episode

Snarky Tea:

Website

Facebook

Instagram

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Kim talks about a trick you can use to make sure that your show-up rate for events is higher by how you optimize your ads leading up to the event. 

Key Takeaways!

• Every week they run their training where you can get 10,000 Facebook fans in under 72 hours for pennies a piece. The number one way they get people to sign up for this training s through Facebook Ads. 

• They spend about $10,000 a week on these ads because they get a huge ROI on them. 

• The biggest problem she faces is that she will get a ton of people to sign up but only around 10% will actually show up to the online training. 

• To improve the show-up rate, they lowered their campaigns until closer to the event. They started the ad campaigns on Thursday and increased their ads throughout the week until Tuesday when the event was. This made their show-up rate go up to 20%!

• You can get 10,000 Facebook fans in 3 days or less at 3daysto10k.com. 

Resources Mentioned in this Episode

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Kim talks about two new features that you can utilize with your Facebook ads!

Key Takeaways!

• Two new features:
• 1.) Clicks instead of conversions
• • Choose to optimize for conversions.
  • Make sure to test it.
• 2.) Animated video
• • Facebook turns the static image into an animated video!
  • Click the boost post button.

Resources Mentioned in this Episode:

• How to get 10,000 Facebook fans in 3 days or less at 3daysto10k.com.

How to See Your Audience Size and Reach in Facebook

In this episode, Kim talks about how you can now see your audience size and reach on Facebook. 

Key Takeaways!

• She recently met with her Facebook partner, and he told her how you can see your audience size and reach in Facebook now.

• They don’t want you to be able to figure out too much information because of privacy laws. From now on, you will no longer be able to see reach inside of your ads manager. 

• What you want to do is choose all of your targeting outside of custom audiences prior to adding them. So, don’t do exclusions and don’t choose your lists that you might exclude. Choose all of your interests or demographic information, make a note of the reach size, and then go and add the exclusions or custom audiences. 

• Doing this allows you to keep track of your reach size ahead of time, as well as keep track of it and not screw up any of your data. 

• You can get 10,000 Facebook fans in 3 days or less at 3daysto10k.com. 

Resources Mentioned in this Episode

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Kim talks about how you can use social proof to get tons of lower cost conversions on Facebook. 

Key Takeaways!

• The hack of this episode: Using Social proof in order to get lower cost conversions and higher numbers of them. 

• She ran a Facebook Live and asked for social proof throughout the stream. She did this by asking people to hit the “Like” button and comment. She then interacted with the people who were talking back to her, which made MORE people hit the “Like” button and comment. This created an immediate social engagement.

• She then edited the post after the live stream was over and used it as an ad. You can create a conversions ad using a post in your ad manager on Facebook.

• This post has been blowing up, getting more opt ins and more engagements. This happened because it was interactive.

• You want to make sure that you start low and double as you get results. 

• You can get 10,000 Facebook fans in 3 days or less at 3daysto10k.com. 

Resources Mentioned in this Episode

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Kim talks about Facebook Events and how you can use them in your business to get more ROI.

Key Takeaways! 

• Facebook Events. This is a great, FREE tool you can use to get a lot of ROI. 

• How to set up an event:
• • Set up a Facebook Event on your business page.
  • On the left-hand side list, there is a tab that says Events. 
  • If you click on this button it gives you two options: to set up your event or to create a tour. 

• Once you have set up an event, all of your fans get notified that they are invited, get reminded to RSVP, and get reminded the day of your event that it is happening. 

• You can get 10,000 Facebook fans in 3 days or less at 3daysto10k.com. 

• You can use Facebook events for things such as webinars, seminars, promotions, or anything that has a time-sensitive call to action. 

• Set up your event first, and then you can set up a tour. This feature allows you to put up a photo or a video that you can then load as many events into that you want. 

Resources Mentioned in this Episode

Game Changer Marketing Summit

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

"How to Complete Your Social Media Marketing in the Least Amount of Time"

In this episode, Kim gives tips and tricks to complete social media marketing in the small amount of time that you have as a busy entrepreneur.

Key Takeaways!

• The main reason why people don’t get ROI from their Facebook marketing is because they don’t have the time!

• Batch posts using “hidden time”. These “hidden time” opportunities could be when you are waiting on a flight or waiting to pick up you kid from school.

• Word Swag. This app helps Kim to make a batch of new posts while she is waiting. 

• Batch your content in a set schedule every month. Set aside time each month to schedule out when you are going to post on each platform. You can use tools like Meet Edgar or Hootsuite to schedule your posts to go out repeatedly. 

• Use video. Kim loves using Facebook Live, but understands that it does take a little more preparation to post using this feature. It’s important to use this tool when you are in the middle of a promotion or a launch. 

• Batch your video content. You can get a videographer when you are at an event who can help you can create multiple videos in a small amount of time. This tip allows you to make a lot of content in a short period of time. These videos can be stretched to go out over several posts, getting the most bang for your buck when it comes to content.  

Resources Mentioned in this Episode

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

“We’re Back!” How to Bring Value to Facebook! 

In this episode, Kim Walsh Phillips, Kelly LeMay, and Mike Stodola are back with a new edition of Facebook Sales Strategies. Today’s topic is all about the changes in Facebook. Kelly shares the daily questions they are asked about the changes in Facebook marketing. This is a great episode to learn about the new updates and how to bring values to facebook! 

Key Take Aways!

• People are freaking out about changes! 
• Questions -  Can you still to 10k Fans campaigns, engagements, boosting engagement, Am I save, I am leaving!
• Change your passwords and protect yourself! 
• How to bring value to Facebook -  2:46
• 10k fans Campaign examples 
• Approach people in a way that offers value 
• Being seeing as an authority
• Cold leads and Raving fans with 3 days to 10k courses
• Look at buzzsumo.com for relating questions of you target marketing

Resources Mentioned in this Episode

• 3daysto10k.com
• buzzsumo.com

“You Need To Get Paid More…” 

In this episode, Kim talks about how to make yourself the authority figure so that you can get paid more. 

Key Takeaways!

• What can you do if you’re not getting paid enough?

• First you have to establish yourself as the authority and expert. You have to be the celebrity and the industry expert. 
• • Today, write down 30 quotes, thoughts, advice, etc. Then go to Fiverr and hire someone to turn your quotes into image posts for Facebook. Run these as your “YOUR NAME thought of the day.” (example: “Joe Smith’s Thought of the Day”)
  • Be your own media, and present yourself as the authority figure, which is huge for premium positioning.  

Resources Mentioned in this Episode

Fiverr

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Some Sneaky Tricks You Can Put Into Your Content On Facebook”

In this episode, Kim talks about how to shift your posts when you want to change your target market. 

Key Takeaways!

• There’s a few things you can do in your content marketing when you’re trying to shift in a new direction. 
• Maybe you want to start to focus on a different target market, or niche. 
• • Build out a content series that is specifically geared towards your new market. 
  • Be specific in your new content for at least 28 days of posts geared towards your perfect audience. 
  • Focus your posts on what your new audience wants to hear about and what they are concerned with, and over time your audience will shift. 
• You can start the shift today, so don’t wait and start NOW!

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“A Tip On How To Behave On Social Media”

In this episode, Kim discusses how to behave on social media. 

Key Takeaways!

• Social media is NOT the place for your business to play war with people!

• Nobody needs to see your battles on social media.

• Once you post something on social media, even if you delete it, it is out there forever. People can screen shot your posts and save them.

• Do not take anger at any time and post it on social media, NO MATTER WHAT.

• Put out positive social media, not negative.  

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Day 2 - Running A Video Series”

In this episode, Kim talks about how to use survey information as a tool to publicize your Facebook Live video series. 

Key Takeaways!

• After you run a survey for a Facebook Live video series, the next step is to publicize the results. 
• • Create an infographic with what your audience wanted. You can use Fiverr to have somebody create one for you for $5 from your results. 
  • You can decide to run multiple series from the survey results. 
  • By using your results as a post, it keeps those who responded involved, and gets them excited for your upcoming series. 

Resources Mentioned in this Episode

Fiverr

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!