In this episode, Kim Walsh Phillips and Kelly LeMay share their insight into how to course correct your Ads on Facebook for the holiday season. Kelly gets some inside tips from a Facebook Rep and shares the goodies on how to optimize your haywire ads during the holidays.
0:10 - Kim shares that time is flying by and we are upon Holiday season!
0:30 - Kim talks with Kelly LeMay about getting your Ads going well before the holiday seasons to avoid the stress.
1:10 - Kelly comments about the transition from Holloween to the Holidays. Kelly shares about the beginning of holiday ads and coupons.
2:00 - Kelly shares that your once well-working ads may start to perform differently during these upcoming holiday seasons.
2:17 - Kelly talks about getting some tips from a Facebook rep. on running ads during the holidays.
2:40 - Tip 1: Check your placement on Desktop or Mobile. Try opening up to all placements
3:40 - Tip 2: Add a step of retargeting. Warm up the audience a bit more and retarget with an offer, perhaps with a video.
4:15 - If ads are otherwise going well. Do nothing!
Resources Mentioned in this Episode