In this episode, Kim talks about how you can make your copy about the outcome in order to have more successful ads.
Key Takeaways!
- Kim has been finding that lately, her client’s copies have been about the product/service they are offering rather than the outcome that their product/service will bring to the customer.
- People want to know what your thing is going to do for them!
- Just mention one outcome, because if you try to teach too many things in one ad, nobody is going to pay attention. Each ad needs to focus on ONE transformation that the customer is going to get and just that.
- Her number one campaign that she runs is her 10,000 fans program because it offers one small outcome that is desirable, quick, and people love it. From there, these customers can start to benefit from her other products and services.
- Look at your offers today, and make sure you are making it all about your customer and the transformation they are going to have if they work with you.
Resources Mentioned in this Episode
How to get 10,000 Facebook fans in 3 days or less
3daysto10k.com